{"id":40815,"date":"2025-12-18T07:55:00","date_gmt":"2025-12-17T22:55:00","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=40815"},"modified":"2025-12-16T15:14:29","modified_gmt":"2025-12-16T06:14:29","slug":"cm-listing_ads_kpi","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=40815","title":{"rendered":"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011CPA\u9054\u6210\uff1d\u6b63\u89e3\u3068\u306f\u9650\u3089\u306a\u3044\uff1f \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u3092\u300c\u4f1a\u793e\u306e\u5229\u76ca\u300d\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u300c\u76ee\u6a19CPA\u30921\u4e07\u5186\u306b\u8a2d\u5b9a\u3057\u305f\u3051\u308c\u3069\u3001\u300e\u306a\u305c1\u4e07\u5186\u306a\u306e\u304b\uff1f\u300f\u3068\u805e\u304b\u308c\u3066\u3082\u81ea\u4fe1\u3092\u6301\u3063\u3066\u7b54\u3048\u3089\u308c\u306a\u3044\u300d<br>\u300c\u904e\u53bb\u306e\u6570\u5b57\u3084\u3001\u306a\u3093\u3068\u306a\u304f\u306e\u696d\u754c\u5e73\u5747\u3092\u305d\u306e\u307e\u307e\u6d41\u7528\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u300d<\/p>\n\n\n\n<p>\u5e83\u544a\u904b\u7528\u306e\u73fe\u5834\u3067\u306f\u3001\u3053\u3046\u3057\u305fKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u6839\u62e0\u306b\u95a2\u3059\u308b\u60a9\u307f\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u306e\u4e2d\u3067\u6210\u679c\u3092\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30d7\u30ec\u30a4\u30f3\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u65b9\u306b\u3068\u3063\u3066\u3001\u59a5\u5f53\u306a\u30e9\u30a4\u30f3\u304c\u308f\u304b\u3089\u306a\u3044\u307e\u307e\u904b\u7528\u3059\u308b\u306e\u306f\u5927\u304d\u306a\u30b9\u30c8\u30ec\u30b9\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br>CPA\u304c\u9ad8\u9a30\u3057\u305f\u3068\u304d\u306b\u300c\u3069\u3053\u307e\u3067\u8a31\u5bb9\u3057\u3066\u3044\u3044\u306e\u304b\u300d\u5224\u65ad\u3067\u304d\u305a\u3001\u614c\u3066\u3066\u4e88\u7b97\u3092\u7e2e\u5c0f\u3057\u3066\u6a5f\u4f1a\u640d\u5931\u3092\u62db\u304f\u2026\u2026\u306a\u3093\u3066\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u7ba1\u7406\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u6570\u5b57\u3060\u3051\u3092\u898b\u3066\u4e00\u559c\u4e00\u6182\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<br>\u305d\u308c\u306f\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u304b\u3089\u898b\u308c\u3070\u3001\u300c\u6728\u3092\u898b\u3066\u68ee\u3092\u898b\u305a\u300d\u306e\u72b6\u614b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u4eca\u56de\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4e00\u5ea6\u8996\u5ea7\u3092\u9ad8\u304f\u3057\u3066\u3001\u305d\u3082\u305d\u3082\u4f55\u306e\u305f\u3081\u306eKPI\u304b\uff1f \u3068\u3044\u3046\u57fa\u672c\u304b\u3089\u3001\u73fe\u5834\u306e\u8ff7\u3044\u3092\u65ad\u3061\u5207\u308b\u305f\u3081\u306e\u5fdc\u7528\u7684\u306a\u8003\u3048\u65b9\u307e\u3067\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fcc5840d5a2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fcc5840d5a2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-1\" >\u3010\u57fa\u790e\u7de8\u3011 \u8ff7\u5b50\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306e\u300cKPI\u30c4\u30ea\u30fc\u300d\u601d\u8003<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-1-1\" >\u5e83\u544a\u306f\u3042\u304f\u307e\u3067\u300c\u672b\u7aef\u306e\u679d\u8449\u300d\u3067\u3042\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-1-2\" >\u5b9f\u8df5\uff01 KPI\u8a2d\u5b9a\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-1-3\" >\u3010\u4fdd\u5b58\u7248\u3011 \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e3b\u8981KPI\u30fb\u8a08\u7b97\u5f0f\u4e00\u89a7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-2\" >\u3010\u6ce8\u610f\u70b9\u3011 \u9665\u308a\u304c\u3061\u306a\u300c\u90e8\u5206\u6700\u9069\u300d\u306e\u7f60<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-2-1\" >\u7ba1\u7406\u753b\u9762\u306e\u300c\u6b63\u89e3\u300d\u304c\u3001\u7d4c\u55b6\u306e\u300c\u4e0d\u6b63\u89e3\u300d\u306b\u306a\u308b\u3053\u3068\u3082<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-3\" >\u3010\u5fdc\u7528\u7de8\u3011 \u73fe\u5834\u306e\u5bfe\u7acb\u3092\u89e3\u6d88\u3059\u308b\u300c\u8cea\u300d\u306eKPI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-3-1\" >1. \u8ffd\u3046\u3079\u304d\u306f\u300c\u6709\u52b9\u30ea\u30fc\u30c9\u6570\u300d\u3084\u300c\u6210\u7d04\u7387\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-3-2\" >2. \u898b\u308b\u3079\u304d\u6570\u5b57\u3092\u300c3\u3064\u300d\u306b\u7d5e\u308b\u52c7\u6c17<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-4\" >\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u306b\u3064\u3044\u3066\u306e\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-4-1\" >Q. \u4e88\u7b97\u304c\u6708\u984d\u6570\u5341\u4e07\u5186\u3068\u5c11\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u305d\u308c\u3067\u3082KPI\u8a2d\u5b9a\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-4-2\" >Q. \u696d\u754c\u306e\u5e73\u5747CPA\u304c\u77e5\u308a\u305f\u3044\u306e\u3067\u3059\u304c\u2026\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-4-3\" >Q. KPI\uff08CPA\uff09\u3092\u9054\u6210\u3057\u3066\u3044\u3066\u3082\u3001\u5931\u6557\u3068\u307f\u306a\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/asue.jp\/blog\/?p=40815\/#i-5\" >\u307e\u3068\u3081\uff1aKPI\u306f\u300c\u56fa\u5b9a\u300d\u305b\u305a\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u308f\u305b\u3066\u9032\u5316\u3055\u305b\u308b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span><strong>\u3010\u57fa\u790e\u7de8\u3011 \u8ff7\u5b50\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306e\u300cKPI\u30c4\u30ea\u30fc\u300d\u601d\u8003<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u307e\u305a\u7d50\u8ad6\u304b\u3089\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306e\u6839\u62e0\u306f\u4e0b\u304b\u3089\u7a4d\u307f\u4e0a\u3052\u3066\u3082\u51fa\u3066\u304d\u307e\u305b\u3093\u3002\u5fc5\u305a<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u7d4c\u55b6\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u9006\u7b97\u3059\u308b\u300c\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u300d<\/span><\/strong>\u3067\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u904e\u53bb\u306eCPA\u304c\u3053\u308c\u304f\u3089\u3044\u3060\u3063\u305f\u304b\u3089\u300d\u3068\u3044\u3046\u5b9f\u7e3e\u30d9\u30fc\u30b9\u306e\u76ee\u6a19\u3082\u3072\u3068\u3064\u306e\u76ee\u5b89\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u3042\u304f\u307e\u3067\u904e\u53bb\u306e\u7d50\u679c\u3067\u3042\u3063\u3066\u3001\u672a\u6765\u306e\u4e8b\u696d\u6210\u9577\u306b\u5fc5\u8981\u306a\u6570\u5b57\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<br>\u81ea\u4fe1\u3092\u6301\u3063\u3066\u8a9e\u308c\u308bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\uff08KPI\u30c4\u30ea\u30fc\uff09\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-1-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1-1\"><\/span><strong>\u5e83\u544a\u306f\u3042\u304f\u307e\u3067\u300c\u672b\u7aef\u306e\u679d\u8449\u300d\u3067\u3042\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPI\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306f\u3001\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>KPI\u30c4\u30ea\u30fc\u306e\u30a4\u30e1\u30fc\u30b8<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/fc724075d48de83c2f76313eb520ddb3-1024x557.png\" alt=\"\" class=\"wp-image-40824\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/fc724075d48de83c2f76313eb520ddb3-1024x557.png 1024w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/fc724075d48de83c2f76313eb520ddb3-300x163.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/fc724075d48de83c2f76313eb520ddb3-768x418.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/fc724075d48de83c2f76313eb520ddb3-1536x836.png 1536w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/fc724075d48de83c2f76313eb520ddb3-2048x1114.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>KGI\uff08\u7d4c\u55b6\u76ee\u6a19\uff09\n<ul class=\"wp-block-list\">\n<li>\u3059\u3079\u3066\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002\u300c\u4eca\u671f\u306e\u58f2\u4e0a\u76ee\u6a1910\u5104\u5186\u300d\u306a\u3069\u3001\u4f1a\u793e\u3068\u3057\u3066\u9054\u6210\u3059\u3079\u304d\u30b4\u30fc\u30eb\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5927\u5206\u985e\uff08\u65b0\u898f vs \u65e2\u5b58\uff09\n<ul class=\"wp-block-list\">\n<li>\u305d\u306e\u58f2\u4e0a\u3092\u4f5c\u308b\u305f\u3081\u306b\u3001\u6ce8\u529b\u3059\u3079\u304d\u306f\u300c\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3\u300d\u306a\u306e\u304b\u3001\u300c\u65e2\u5b58\u9867\u5ba2\u306e\u5358\u4fa1\u30a2\u30c3\u30d7\u300d\u306a\u306e\u304b\u3092\u5206\u89e3\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u624b\u6bb5\uff08Web vs \u30aa\u30d5\u30e9\u30a4\u30f3\uff09\n<ul class=\"wp-block-list\">\n<li>\u65b0\u898f\u7372\u5f97\u306e\u4e2d\u3067\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u62c5\u3046\u3079\u304d\u6570\u5b57\u3092\u5272\u308a\u51fa\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u65bd\u7b56\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09\n<ul class=\"wp-block-list\">\n<li>\u3053\u3053\u3067\u521d\u3081\u3066\u3001\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u6708\u959350\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30df\u30c3\u30b7\u30e7\u30f3\u304c\u964d\u308a\u3066\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u73fe\u5834\u6307\u6a19\uff08CPA\u306a\u3069\uff09\n<ul class=\"wp-block-list\">\n<li>\u305d\u306e50\u4ef6\u3092\u4e88\u7b97\u5185\u3067\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aCPA\uff08\u7372\u5f97\u5358\u4fa1\uff09\u3084\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u4e0a\u6d41\u304b\u3089\u9806\u306b\u8a08\u7b97\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u521d\u3081\u3066<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u4f1a\u793e\u304c\u5229\u76ca\u3092\u51fa\u3059\u305f\u3081\u306b\u5fc5\u8981\u306aCPA<\/span><\/strong>\u304c\u5c0e\u304d\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u3078\u3054\u76f8\u8ac7\u3044\u305f\u3060\u304f\u304a\u5ba2\u69d8\u306e\u4e2d\u306b\u3082\u3001\u300c\u3068\u306b\u304b\u304fCPA\u3092\u4e0b\u3052\u305f\u3044\u300d\u3068\u304a\u3063\u3057\u3083\u308b\u65b9\u304c\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u3002<br>\u3057\u304b\u3057\u3001\u3088\u304f\u3088\u304f\u304a\u8a71\u3092\u4f3a\u3046\u3068\u300cCPA\u3092\u7dad\u6301\u3057\u305f\u307e\u307e\u3001\u4ef6\u6570\u3092\u3082\u3063\u3068\u5897\u3084\u3055\u306a\u3044\u3068\u58f2\u4e0a\u76ee\u6a19\u306b\u5c4a\u304b\u306a\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30ed\u30b8\u30c3\u30af\u304c\u901a\u3063\u3066\u3044\u308c\u3070\u3001\u300cCPA\u304c\u9ad8\u9a30\u3057\u305f\u300d\u3068\u3044\u3046\u4e8b\u8c61\u3072\u3068\u3064\u3092\u3068\u3063\u3066\u3082\u3001\u300c\u5168\u793e\u306e\u5229\u76ca\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u81f4\u547d\u7684\u304b\u3001\u8a31\u5bb9\u7bc4\u56f2\u5185\u304b\u300d\u3092\u51b7\u9759\u306b\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059<\/strong>\uff01<\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=38114\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-howtoimproveads-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\uff1f\u6539\u5584\u306e\u9032\u3081\u65b9\u3068\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u904b\u7528\u6539\u5584\u306e\u7b2c\u4e00\u6b69\u306f\u6307\u6a19\u306e\u898b\u76f4\u3057\u304b\u3089\uff01\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u8003\u3048\u65b9<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e748\u670821\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\uff1f\u6539\u5584\u306e\u9032\u3081\u65b9\u3068\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h3 id=\"i-1-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1-2\"><\/span><strong>\u5b9f\u8df5\uff01 KPI\u8a2d\u5b9a\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u6570\u5b57\u3092\u5f53\u3066\u306f\u3081\u3066\u8a08\u7b97\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f<strong>\u300cB2B\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u300d<\/strong>\u3092\u4f8b\u306b\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    <h5 class=\"box-accent__ttl\">\u524d\u63d0\u6761\u4ef6<\/h5>\r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KGI\uff08\u6708\u9593\u58f2\u4e0a\u76ee\u6a19\uff09\uff1a<\/strong> 1,000\u4e07\u5186<\/li>\n\n\n\n<li><strong>\u30b5\u30fc\u30d3\u30b9\u306e\u5e73\u5747\u5358\u4fa1\uff1a<\/strong> 100\u4e07\u5186<\/li>\n\n\n\n<li><strong>\u5e83\u544a\u4e88\u7b97\uff08\u8ca9\u4fc3\u8cbb\u7387\uff09\uff1a<\/strong> \u58f2\u4e0a\u306e10%\u4ee5\u5185\uff08100\u4e07\u5186\uff09<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<div class=\"box-accent\">\r\n    <h5 class=\"box-accent__ttl\">\u9006\u7b97\u30b9\u30c6\u30c3\u30d7<\/h5>\r\n    <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5fc5\u8981\u306a\u300c\u53d7\u6ce8\u6570\u300d\u3092\u51fa\u3059\n<ul class=\"wp-block-list\">\n<li>\u58f2\u4e0a1,000\u4e07\u5186 \u00f7 \u5358\u4fa1100\u4e07\u5186 \uff1d 10\u4ef6 \u306e\u53d7\u6ce8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5fc5\u8981\u306a\u300c\u5546\u8ac7\u6570\uff08\u30ea\u30fc\u30c9\u6570\uff09\u300d\u3092\u51fa\u3059\n<ul class=\"wp-block-list\">\n<li>\u55b6\u696d\u306e\u6210\u7d04\u7387\u304c20%\u3060\u3068\u4eee\u5b9a\u3057\u307e\u3059\u3002<br>\u53d7\u6ce810\u4ef6 \u00f7 \u6210\u7d04\u738720% \uff1d 50\u4ef6 \u306e\u30ea\u30fc\u30c9\uff08CV\uff09\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u76ee\u6a19CPA\u3092\u51fa\u3059\n<ul class=\"wp-block-list\">\n<li>\u4e88\u7b97100\u4e07\u5186 \u00f7 \u76ee\u6a19\u30ea\u30fc\u30c950\u4ef6 \uff1d 2\u4e07\u5186<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u4eca\u6708\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u306f<strong>\u300cCV\u657050\u4ef6\u3001CPA2\u4e07\u5186\u4ee5\u5185\u300d<\/strong>\u3068\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u3066\u7b97\u51fa\u3055\u308c\u305f\u300cCPA2\u4e07\u5186\u300d\u306b\u306f\u3001\u300c\u4f1a\u793e\u306e\u58f2\u4e0a\u76ee\u6a191,000\u4e07\u5186\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u6761\u4ef6\u300d\u3068\u3044\u3046\u5f37\u56fa\u306a\u6839\u62e0\u304c\u751f\u307e\u308c\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-1-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1-3\"><\/span><strong>\u3010\u4fdd\u5b58\u7248\u3011 \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e3b\u8981KPI\u30fb\u8a08\u7b97\u5f0f\u4e00\u89a7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPI\u30c4\u30ea\u30fc\u306e\u6982\u5ff5\u3068\u8a2d\u5b9a\u30d5\u30ed\u30fc\u3092\u7406\u89e3\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u5b9f\u52d9\u3067\u983b\u7e41\u306b\u4f7f\u3046\u4e3b\u8981\u306a\u6307\u6a19\u3092\u6574\u7406\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u300c\u3053\u306e\u6307\u6a19\u3063\u3066\u3069\u3046\u4f7f\u3046\u3093\u3060\u3063\u3051\uff1f\u300d\u3068\u8ff7\u3063\u305f\u3068\u304d\u306f\u3001\u3053\u306e\u8868\u306b\u7acb\u3061\u8fd4\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\" style=\"width:auto\"><thead><tr><th><strong>\u6307\u6a19\u540d<\/strong><\/th><th><strong>\u82f1\u8a9e\u30fb\u7565\u79f0<\/strong><\/th><th><strong>\u610f\u5473\u30fb\u5f79\u5272<\/strong><\/th><th><strong>\u8a08\u7b97\u5f0f<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/strong><\/td><td><strong>CV<\/strong><br> (Conversion)<\/td><td><strong>\u3010\u6210\u679c\u306e\u6570\u3011<\/strong><strong><br><\/strong>\u5546\u54c1\u306e\u8cfc\u5165\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u306e\u4ef6\u6570\u3002\u3059\u3079\u3066\u306e\u57fa\u672c\u3002<\/td><td>-<\/td><\/tr><tr><td><strong>\u7372\u5f97\u5358\u4fa1<\/strong><\/td><td><strong>CPA<\/strong><br> (Cost Per Action)<\/td><td><strong>\u3010\u6210\u679c\u306e\u52b9\u7387\u3011<\/strong><strong><br><\/strong>CV1\u4ef6\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3002<br>\u30ea\u30fc\u30c9\u7372\u5f97\uff08BtoB\u306a\u3069\uff09\u3067\u6700\u91cd\u8981\u8996\u3055\u308c\u308b\u3002<\/td><td><strong>\u5e83\u544a\u8cbb \u00f7 CV\u6570<\/strong><\/td><\/tr><tr><td><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong><\/td><td><strong>CVR<\/strong><br> (Conversion Rate)<\/td><td><strong>\u3010\u30b5\u30a4\u30c8\u306e\u57fa\u790e\u4f53\u529b\u3011<\/strong><strong><br><\/strong>\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306e\u3046\u3061\u3001\u6210\u679c\u306b\u81f3\u3063\u305f\u5272\u5408\u3002<br>LP\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3002<\/td><td><strong>CV\u6570 \u00f7 \u30af\u30ea\u30c3\u30af\u6570 \u00d7 100<\/strong><\/td><\/tr><tr><td><strong>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c<\/strong><\/td><td><strong>ROAS<\/strong><br> (Return On Ad Spend)<\/td><td><strong>\u3010\u58f2\u4e0a\u306e\u52b9\u7387\u3011<\/strong><strong><br><\/strong>\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u58f2\u4e0a\u304c\u3042\u304c\u3063\u305f\u304b\u3002<br>EC\u30b5\u30a4\u30c8\u306a\u3069\u5358\u4fa1\u304c\u5909\u52d5\u3059\u308b\u4e8b\u696d\u3067\u91cd\u8996\u3002<\/td><td><strong>\u58f2\u4e0a\u91d1\u984d \u00f7 \u5e83\u544a\u8cbb \u00d7 100<\/strong> (%)<\/td><\/tr><tr><td><strong>\u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/strong><\/td><td><strong>CPC<\/strong><br> (Cost Per Click)<\/td><td><strong>\u3010\u96c6\u5ba2\u306e\u5358\u4fa1\u3011<\/strong><strong><br><\/strong>1\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3002<br>\u7af6\u5408\u74b0\u5883\u306b\u3088\u3063\u3066\u5909\u52d5\u3059\u308b\u3002<\/td><td><strong>\u5e83\u544a\u8cbb \u00f7 \u30af\u30ea\u30c3\u30af\u6570<\/strong><\/td><\/tr><tr><td><strong>\u30af\u30ea\u30c3\u30af\u7387<\/strong><\/td><td><strong>CTR<\/strong> (Click Through Rate)<\/td><td><strong>\u3010\u5e83\u544a\u306e\u9b45\u529b\u3011<\/strong><strong><br><\/strong>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306e\u3046\u3061\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3002<br>\u5e83\u544a\u6587\u3084\u898b\u51fa\u3057\u306e\u8cea\u3092\u6e2c\u308b\u3002<\/td><td><strong>\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u8868\u793a\u56de\u6570 \u00d7 100<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u899a\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7279\u306b<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">CPA\u3001CVR\u3001ROAS<\/span><\/strong>\u306e3\u3064\u306f\u3001\u4f1a\u793e\u3078\u306e\u5831\u544a\u3084\u4e88\u7b97\u7b56\u5b9a\u3067\u983b\u51fa\u3059\u308b\u305f\u3081\u3001\u610f\u5473\u3068\u8a08\u7b97\u5f0f\u3092\u30bb\u30c3\u30c8\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span><strong>\u3010\u6ce8\u610f\u70b9\u3011 \u9665\u308a\u304c\u3061\u306a\u300c\u90e8\u5206\u6700\u9069\u300d\u306e\u7f60<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI\u30c4\u30ea\u30fc\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u904b\u7528\u62c5\u5f53\u8005\u304c\u6700\u3082\u6c17\u3092\u3064\u3051\u308b\u3079\u304d\u306a\u306e\u304c\u90e8\u5206\u6700\u9069\u306e\u7f60\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u308f\u304b\u308a\u3084\u3059\u304f\u8a00\u3048\u3070\u3001\u300c\u679d\uff08\u5e83\u544a\u306eCPA\uff09\u3092\u7dba\u9e97\u306b\u6574\u3048\u308b\u3053\u3068\u306b\u5922\u4e2d\u306b\u306a\u3063\u3066\u3001\u5e79\uff08\u4f1a\u793e\u306e\u58f2\u4e0a\uff09\u306b\u6804\u990a\u304c\u884c\u304b\u306a\u304f\u306a\u3063\u305f\u3089\u672c\u672b\u8ee2\u5012\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-1\"><\/span><strong>\u7ba1\u7406\u753b\u9762\u306e\u300c\u6b63\u89e3\u300d\u304c\u3001\u7d4c\u55b6\u306e\u300c\u4e0d\u6b63\u89e3\u300d\u306b\u306a\u308b\u3053\u3068\u3082<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u306f\u73fe\u5834\u3067\u3088\u304f\u8d77\u3053\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u3001\u7af6\u5408\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3070\u304b\u308a\u72d9\u3046\n<ul class=\"wp-block-list\">\n<li> \u78ba\u304b\u306bCPA\u306f\u5b89\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u304f\u3001\u4f1a\u793e\u304c\u5fc5\u8981\u3068\u3059\u308b\u300c\u4ef6\u6570\u300d\u304c\u53d6\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u6975\u7aef\u306b\u4e0b\u3052\u308b\n<ul class=\"wp-block-list\">\n<li>CV\u6570\u306f\u5897\u3048\u3066\u898b\u6804\u3048\u306f\u826f\u3044\u3067\u3059\u304c\u3001\u691c\u8a0e\u5ea6\u306e\u4f4e\u3044\u30e6\u30fc\u30b6\u30fc\u3070\u304b\u308a\u96c6\u307e\u308a\u3001\u5f8c\u306e\u55b6\u696d\u5de5\u6570\u3060\u3051\u304c\u5897\u3048\u3066\u6210\u7d04\u3057\u306a\u3044\u4e8b\u614b\u3092\u62db\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u3001\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306e\u4e2d\u3060\u3051\u3067\u898b\u308c\u3070<strong>\u512a\u79c0\u306a\u6210\u7e3e<\/strong>\u306b\u898b\u3048\u307e\u3059\u3002<br>\u3057\u304b\u3057\u3001\u4f1a\u793e\u5168\u4f53\u3067\u898b\u308c\u3070<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u306a\u3044\uff08\u3080\u3057\u308d\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u3092\u7121\u99c4\u9063\u3044\u3057\u3066\u3044\u308b\uff09<\/span><\/strong>\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u79c1\u305f\u3061\u3082\u3001\u300c\u524d\u306e\u4ee3\u7406\u5e97\u3067\u306fCPA\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u305f\u304c\u3001\u306a\u305c\u304b\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u305f\u300d\u3068\u3044\u3046\u304a\u5ba2\u69d8\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5f15\u304d\u7d99\u3050\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br>\u5206\u6790\u3057\u3066\u307f\u308b\u3068\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u53d6\u308c\u308b\u3051\u308c\u3069\u8cea\u306e\u60aa\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u306b\u4e88\u7b97\u304c\u96c6\u4e2d\u3057\u3066\u3044\u305f<\/span><\/strong>\u3001\u3068\u3044\u3046\u306e\u304c\u3072\u3068\u3064\u306e\u8ab2\u984c\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u3042\u304f\u307e\u3067\u300c\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u300d\u3067\u3042\u308a\u3001KPI\u9054\u6210\u305d\u306e\u3082\u306e\u304c\u30b4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u6570\u5b57\u3092\u8ffd\u3046\u3042\u307e\u308a\u3001\u672c\u6765\u306e\u76ee\u7684\u3067\u3042\u308b\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u898b\u5931\u308f\u306a\u3044\u3088\u3046\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u3053\u3046\u3057\u305f\u30df\u30b9\u30de\u30c3\u30c1\u3092\u9632\u3050\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u306a\u308b\u306e\u3067\u3001\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=39171\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-listingkwds-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u57fa\u672c\u3068\u898b\u76f4\u3057\u30dd\u30a4\u30f3\u30c8\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u30df\u30b9\u3092\u9632\u3050\uff01\u57fa\u672c\u3068\u898b\u76f4\u3057\u30dd\u30a4\u30f3\u30c8\u306f\u3053\u3061\u3089<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e749\u670825\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u57fa\u672c\u3068\u898b\u76f4\u3057\u30dd\u30a4\u30f3\u30c8<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span><strong>\u3010\u5fdc\u7528\u7de8\u3011 \u73fe\u5834\u306e\u5bfe\u7acb\u3092\u89e3\u6d88\u3059\u308b\u300c\u8cea\u300d\u306eKPI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u300cWeb\u30c1\u30fc\u30e0\u306f\u76ee\u6a19\u9054\u6210\uff08CV\u6570\u30af\u30ea\u30a2\uff09\u3068\u8a00\u3063\u3066\u3044\u308b\u304c\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u304b\u3089\u306f\u300e\u8cea\u304c\u60aa\u304f\u3066\u58f2\u308c\u306a\u3044\u300f\u3068\u30af\u30ec\u30fc\u30e0\u304c\u6765\u308b\u300d<\/p>\n\n\n\n<p>\u4e8b\u696d\u4f1a\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306a\u3089\u3001\u4e00\u5ea6\u306f\u3053\u3093\u306a\u793e\u5185\u51b7\u6226\u3092\u7d4c\u9a13\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u539f\u56e0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5074\u306eKPI\u304c\u300c\u91cf\uff08CV\u6570\u3084CPA\uff09\u300d\u3067\u6b62\u307e\u3063\u3066\u304a\u308a\u3001<span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\"><strong>\u300c\u8cea\uff08\u58f2\u4e0a\u306b\u7e4b\u304c\u308b\u78ba\u5ea6\uff09\u300d\u304c\u8a55\u4fa1\u6307\u6a19\u306b\u542b\u307e\u308c\u3066\u3044\u306a\u3044<\/strong><\/span>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-1\"><\/span><strong>1. \u8ffd\u3046\u3079\u304d\u306f\u300c\u6709\u52b9\u30ea\u30fc\u30c9\u6570\u300d\u3084\u300c\u6210\u7d04\u7387\u300d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3053\u306e\u30ba\u30ec\u3092\u89e3\u6d88\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u624b\u3092\u53d6\u308a\u5408\u3063\u3066\u4e8b\u696d\u6210\u9577\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u904b\u7528\u306eKPI\u3092\u3082\u3046\u4e00\u6b69\u5965\u3078\u8e0f\u307f\u8fbc\u307e\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6709\u52b9\u30ea\u30fc\u30c9\u6570\uff08\u5546\u8ac7\u5316\u6570\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5358\u306a\u308b\u554f\u3044\u5408\u308f\u305b\u6570\u3067\u306f\u306a\u304f\u3001\u55b6\u696d\u304c\u300c\u5546\u8ac7\u53ef\u80fd\u300d\u3068\u5224\u65ad\u3057\u305f\u4ef6\u6570\u3092KPI\u306b\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6210\u7d04\u7387\uff08\u53d7\u6ce8\u7387\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u3069\u306e\u5e83\u544a\u7d4c\u7531\u306e\u30ea\u30fc\u30c9\u304c\u6210\u7d04\u3057\u3084\u3059\u3044\u304b\u3092\u8a08\u6e2c\u3057\u3001CPA\u304c\u9ad8\u304f\u3066\u3082\u6210\u7d04\u7387\u304c\u9ad8\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u5f8c\u5de5\u7a0b\u306e\u6570\u5b57\u3092\u5e83\u544a\u904b\u7528\u306e\u8a55\u4fa1\u8ef8\u306b\u7d44\u307f\u8fbc\u3080<\/span><\/strong>\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u300c\u305f\u3060\u4ef6\u6570\u3092\u96c6\u3081\u308b\u4eba\u300d\u304b\u3089\u3001\u300c\u58f2\u308c\u308b\u30ea\u30fc\u30c9\u3092\u9023\u308c\u3066\u304f\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u3078\u3068\u9032\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u3082\u3057\u81ea\u793e\u306b\u5408\u3046\u30d1\u30fc\u30c8\u30ca\u30fc\uff08\u4ee3\u7406\u5e97\uff09\u3092\u304a\u63a2\u3057\u306e\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044<\/strong>\uff01<\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=37666\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/0101_img-howtochoosedairiten-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\uff5c\u5f8c\u6094\u3057\u306a\u3044\u4f9d\u983c\u5148\u306e\u898b\u6975\u3081\u65b9\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u81ea\u793e\u306b\u5408\u3046\u306e\u306f\u3069\u306e\u30bf\u30a4\u30d7\uff1fWeb\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e747\u670817\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\uff5c\u5f8c\u6094\u3057\u306a\u3044\u4f9d\u983c\u5148\u306e\u898b\u6975\u3081\u65b9<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h3 id=\"i-3-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-2\"><\/span><strong>2. \u898b\u308b\u3079\u304d\u6570\u5b57\u3092\u300c3\u3064\u300d\u306b\u7d5e\u308b\u52c7\u6c17<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u591a\u5fd9\u306a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3084\u62c5\u5f53\u8005\u306e\u305f\u3081\u306b\u3001\u65e5\u3005\u306e\u904b\u7528\u3067\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d\u6307\u6a19\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7ba1\u7406\u753b\u9762\u306b\u306f\u7121\u6570\u306e\u6570\u5b57\u304c\u4e26\u3093\u3067\u3044\u307e\u3059\u304c\u3001\u3059\u3079\u3066\u3092\u6bce\u65e5\u8ffd\u3063\u3066\u3044\u305f\u3089\u3001\u6642\u9593\u304c\u3069\u308c\u3060\u3051\u3042\u3063\u3066\u3082\u8db3\u308a\u307e\u305b\u3093\u3002<br>\u305d\u3053\u3067\u3001\u4ee5\u4e0b\u306e<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c3\u3064\u306e\u5f79\u5272\u300d\u3092\u6301\u3064\u6307\u6a19\u306b\u7d5e\u3063\u3066\u5b9a\u70b9\u89b3\u6e2c\u3059\u308b<\/span><\/strong>\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>CV\u6570\uff08\u6210\u679c\uff09\uff1d\u30a2\u30af\u30bb\u30eb<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4e8b\u696d\u304c\u524d\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3001\u6700\u91cd\u8981\u6307\u6a19\u3067\u3059\u3002\u3053\u3053\u304c\u76ee\u6a19\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\u304c\u5168\u3066\u306e\u59cb\u307e\u308a\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>CPA\uff08\u52b9\u7387\uff09\uff1d\u30d6\u30ec\u30fc\u30ad<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u8d64\u5b57\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u3001\u30b9\u30d4\u30fc\u30c9\u3092\u51fa\u3057\u3059\u304e\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb\u3067\u3059\u3002\u8a31\u5bb9\u7bc4\u56f2\u5185\u306b\u53ce\u307e\u3063\u3066\u3044\u308c\u3070OK\u3068\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2\uff08\u6a5f\u4f1a\uff09\uff1d\u5065\u5eb7\u8a3a\u65ad<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u300c\u3082\u3063\u3068\u53d6\u308c\u308b\u4f59\u5730\uff08\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\uff09\u304c\u3042\u308b\u304b\uff1f\u300d\u300c\u4e88\u7b97\u4e0d\u8db3\u3067\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3044\u306a\u3044\u304b\uff1f\u300d\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u300c\u3042\u308c\uff1f CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u306f\u5165\u3089\u306a\u3044\u306e\uff1f\u300d\u3068\u601d\u308f\u308c\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br>\u3082\u3061\u308d\u3093CVR\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u305d\u308c\u306f\u4e0a\u8a18\u306e3\u3064\u306e\u6570\u5b57\u304c\u60aa\u5316\u3057\u305f\u3068\u304d\u306b\u521d\u3081\u3066\u898b\u308b<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u8a3a\u65ad\u7528\uff08\u6df1\u6398\u308a\u7528\uff09\u300d\u306e\u6307\u6a19\u3068\u5272\u308a\u5207\u308b<\/span><\/strong>\u306e\u304c\u30b3\u30c4\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e3faff\">\u300cCV\u304c\u6e1b\u3063\u305f\uff08\u30a2\u30af\u30bb\u30eb\u304c\u5f31\u3044\uff09\u300d\u2192\u300c\u306a\u305c\uff1f CVR\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u304b\u3089\u3060\u300d\u2192\u300cLP\u3092\u6539\u5584\u3057\u3088\u3046\u300d<\/p>\n\n\n\n<p>\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u7570\u5e38\u5024\u3092\u691c\u77e5\u3057\u305f\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u3057\u3066\u8a73\u7d30\u6307\u6a19\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u65e5\u3005\u306e\u610f\u601d\u6c7a\u5b9a\u30b9\u30d4\u30fc\u30c9\u3092\u683c\u6bb5\u306b\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u306b\u3064\u3044\u3066\u306e\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u3001\u304a\u5ba2\u69d8\u304b\u3089\u3088\u304f\u3044\u305f\u3060\u304f\u8cea\u554f\u306b\u304a\u7b54\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-1\"><\/span><strong>Q. \u4e88\u7b97\u304c\u6708\u984d\u6570\u5341\u4e07\u5186\u3068\u5c11\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u305d\u308c\u3067\u3082KPI\u8a2d\u5b9a\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A. <strong>\u306f\u3044\u3001\u4e88\u7b97\u898f\u6a21\u306b\u95a2\u308f\u3089\u305a\u5fc5\u8981\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u3080\u3057\u308d\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u4e88\u7b97\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u300c\u3069\u3053\u307e\u3067\u30b3\u30b9\u30c8\u3092\u304b\u3051\u3089\u308c\u308b\u304b\uff08\u8a31\u5bb9CPA\uff09\u300d\u3068\u300c\u6700\u4f4e\u9650\u3053\u308c\u3060\u3051\u306f\u53d6\u308a\u305f\u3044\uff08\u76ee\u6a19CV\u6570\uff09\u300d\u3092\u660e\u78ba\u306b<\/span><\/strong>\u3057\u3066\u304a\u304b\u306a\u3044\u3068\u3001\u3042\u3063\u3068\u3044\u3046\u9593\u306b\u4e88\u7b97\u304c\u5c3d\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u3067\u306f\u3001\u5c11\u984d\u4e88\u7b97\u304b\u3089\u306e\u30b9\u30bf\u30fc\u30c8\u3067\u3042\u3063\u3066\u3082\u3001\u3057\u3063\u304b\u308a\u3068\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\uff08KGI\uff09\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u305f\u4e0a\u3067KPI\u3092\u8a2d\u8a08\u3057\u3001\u7121\u99c4\u306e\u306a\u3044\u904b\u7528\u3092\u3054\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-2\"><\/span><strong>Q. \u696d\u754c\u306e\u5e73\u5747CPA\u304c\u77e5\u308a\u305f\u3044\u306e\u3067\u3059\u304c\u2026\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A. <strong>\u53c2\u8003\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3001\u76ee\u6a19\u5024\u306b\u3059\u308b\u306e\u306f\u5371\u967a\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u81ea\u793e\u306eCPA\u304c1.5\u4e07\u5186\u306e\u3068\u304d\u306b\u300c\u7af6\u5408\u4ed6\u793e\u306fCPA 1\u4e07\u5186\u3067\u7372\u5f97\u3057\u3066\u3044\u308b\u300d\u3068\u805e\u304f\u3068\u7126\u308b\u6c17\u6301\u3061\u306f\u308f\u304b\u308a\u307e\u3059\u304c\u3001\u4ed6\u793e\u3068\u5fa1\u793e\u3067\u306f\u300c\u5546\u54c1\u5358\u4fa1\u300d\u300c\u6210\u7d04\u7387\u300d\u300cLTV\uff08\u30ea\u30d4\u30fc\u30c8\u7387\uff09\u300d\u306a\u3069\u306e\u5229\u76ca\u69cb\u9020\u304c\u5168\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u4ed6\u793e\u306e\u6570\u5b57\u306b\u60d1\u308f\u3055\u308c\u305a\u3001\u81ea\u793e\u306e\u5229\u76ca\u304c\u51fa\u308b\u300c\u9650\u754cCPA\uff08\u640d\u76ca\u5206\u5c90\u70b9\uff09\u300d\u3092\u628a\u63e1\u3059\u308b<\/span><\/strong>\u3053\u3068\u306e\u65b9\u304c\u3001\u3088\u307b\u3069\u91cd\u8981\u3067\u5065\u5168\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-3\"><\/span><strong>Q. KPI\uff08CPA\uff09\u3092\u9054\u6210\u3057\u3066\u3044\u3066\u3082\u3001\u5931\u6557\u3068\u307f\u306a\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A. <strong>\u76ee\u7684\u3068\u30ba\u30ec\u3066\u3044\u308c\u3070\u3001\u3042\u308a\u5f97\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u524d\u8ff0\u306e\u901a\u308a\u3001CPA\u304c\u5b89\u304f\u3066\u3082\u300c\u6210\u7d04\u3057\u306a\u3044\u30ea\u30fc\u30c9\u300d\u3070\u304b\u308a\u3067\u3042\u308c\u3070\u3001\u4f1a\u793e\u306e\u5229\u76ca\u306f\u5897\u3048\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u3067\u306f\u3001\u5358\u306b\u7ba1\u7406\u753b\u9762\u4e0a\u306e\u6570\u5b57\u3092\u5408\u308f\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u305d\u306e\u30ea\u30fc\u30c9\u304c\u672c\u5f53\u306b\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\uff1f\u300d\u3092\u304a\u5ba2\u69d8\u3068\u5b9a\u4f8b\u4f1a\u3067\u3059\u308a\u5408\u308f\u305b\u3001\u5fc5\u8981\u3067\u3042\u308c\u3070\u3042\u3048\u3066CPA\u304c\u9ad8\u3044\uff08\u8cea\u306e\u826f\u3044\uff09\u30ad\u30fc\u30ef\u30fc\u30c9\u3078\u914d\u4fe1\u3092\u5bc4\u305b\u308b\u63d0\u6848\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span><strong>\u307e\u3068\u3081\uff1aKPI\u306f\u300c\u56fa\u5b9a\u300d\u305b\u305a\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u308f\u305b\u3066\u9032\u5316\u3055\u305b\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u8a2d\u8a08\u306b\u3064\u3044\u3066\u3001\u57fa\u790e\u7684\u306a\u8003\u3048\u65b9\u304b\u3089\u5fdc\u7528\u307e\u3067\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>KPI\u306f<strong>\u7d4c\u55b6\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u9006\u7b97<\/strong>\u3057\u3066\u6839\u62e0\u3092\u4f5c\u308b\u3002<\/li>\n\n\n\n<li>CPA\u3084CV\u6570\u3068\u3044\u3063\u305f<strong>\u90e8\u5206\u6700\u9069\u306b\u56fa\u57f7\u3057\u3059\u304e\u306a\u3044<\/strong>\u3002<\/li>\n\n\n\n<li>\u55b6\u696d\u3068\u9023\u643a\u3057\u3001<strong>\u8cea\uff08\u5546\u8ac7\u5316\u30fb\u6210\u7d04\uff09\u307e\u3067\u898b\u305f\u6307\u6a19<\/strong>\u3092\u8ffd\u3046\u3002<\/li>\n<\/ol>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u72b6\u6cc1\u306f\u5e38\u306b\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5275\u696d\u671f\u306a\u3089\u591a\u5c11\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3082\u300c\u8a8d\u77e5\u30fb\u4ef6\u6570\u300d\u304c\u6700\u512a\u5148\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3057\u3001\u5b89\u5b9a\u671f\u306b\u5165\u308c\u3070\u300c\u7372\u5f97\u52b9\u7387\uff08CPA\uff09\u300d\u3084\u300cLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u300d\u304c\u91cd\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e00\u5ea6\u6c7a\u3081\u305fKPI\u3092\u91d1\u79d1\u7389\u6761\u306e\u3088\u3046\u306b\u5b88\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u4eca\u306eKPI\u306f\u3001\u4f1a\u793e\u306e\u5229\u76ca\u306b\u6700\u5927\u9650\u8ca2\u732e\u3067\u304d\u3066\u3044\u308b\u304b\uff1f\u300d<\/span><\/strong>\u3092\u5e38\u306b\u554f\u3044\u304b\u3051\u3001\u67d4\u8edf\u306b\u9032\u5316\u3055\u305b\u3066\u3044\u304f\u59ff\u52e2\u3053\u305d\u304c\u3001\u6210\u679c\u3092\u51fa\u3057\u7d9a\u3051\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u6761\u4ef6\u3068\u8a00\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>ASUE\u3067\u306f\u3001\u5358\u306a\u308b\u5e83\u544a\u904b\u7528\u4ee3\u884c\u3060\u3051\u3067\u306a\u304f\u3001\u8cb4\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u8ab2\u984c\u306b\u5bc4\u308a\u6dfb\u3063\u305fKPI\u8a2d\u8a08\u304b\u3089\u30b5\u30dd\u30fc\u30c8\u3044\u305f\u3057\u307e\u3059\u3002\u300c\u4eca\u306e\u76ee\u6a19\u8a2d\u5b9a\u3067\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u4e0d\u5b89\u300d\u300c\u4ee3\u7406\u5e97\u3068\u8a71\u304c\u565b\u307f\u5408\u308f\u306a\u3044\u300d\u3068\u304a\u60a9\u307f\u306e\u65b9\u306f\u3001\u305c\u3072\u4e00\u5ea6\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<br><\/p>\n\n\n\n<p><a href=\"https:\/\/asue.jp\/service\/listing\/\">\u5f53\u793e\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30da\u30fc\u30b8\u3092\u898b\u308b<\/a><\/p>\n\n\n\n<p>\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8cc7\u6599\u3082\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u76ee\u6a19CPA\u30921\u4e07\u5186\u306b\u8a2d\u5b9a\u3057\u305f\u3051\u308c\u3069\u3001\u300e\u306a\u305c1\u4e07\u5186\u306a\u306e\u304b\uff1f\u300f\u3068\u805e\u304b\u308c\u3066\u3082\u81ea\u4fe1\u3092\u6301\u3063\u3066\u7b54\u3048\u3089\u308c\u306a\u3044\u300d\u300c\u904e\u53bb\u306e\u6570\u5b57\u3084\u3001\u306a\u3093\u3068\u306a\u304f\u306e\u696d\u754c\u5e73\u5747\u3092\u305d\u306e\u307e\u307e\u6d41\u7528\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u300d \u5e83\u544a\u904b\u7528\u306e\u73fe\u5834\u3067\u306f\u3001\u3053\u3046\u3057\u305fKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19 [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":41007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1007,38],"tags":[],"recommend":[],"exclude_related":[],"class_list":["post-40815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing","category-web_ad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u5fb9\u5e95\u89e3\u8aac\u3011CPA\u9054\u6210\uff1d\u6b63\u89e3\u3068\u306f\u9650\u3089\u306a\u3044\uff1f \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u3092\u300c\u4f1a\u793e\u306e\u5229\u76ca\u300d\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5 - \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u4ee3\u884c\u306a\u3089ASUE<\/title>\n<meta name=\"description\" content=\"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\uff08CPA\u306a\u3069\uff09\u306e\u6c7a\u3081\u65b9\u306b\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\uff1f\u300c\u306a\u3093\u3068\u306a\u304f\u300d\u306e\u6570\u5024\u8a2d\u5b9a\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u539f\u56e0\u3067\u3059\u3002\u7d4c\u55b6\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u9006\u7b97\u3059\u308b\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u8003\u3048\u65b9\u3084\u3001CPA\u504f\u91cd\u306e\u7f60\u3001\u73fe\u5834\u3067\u8ffd\u3046\u3079\u304d3\u3064\u306e\u6307\u6a19\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asue.jp\/blog\/?p=40815\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011CPA\u9054\u6210\uff1d\u6b63\u89e3\u3068\u306f\u9650\u3089\u306a\u3044\uff1f \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\u3092\u300c\u4f1a\u793e\u306e\u5229\u76ca\u300d\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5 - \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u4ee3\u884c\u306a\u3089ASUE\" \/>\n<meta property=\"og:description\" content=\"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eKPI\uff08CPA\u306a\u3069\uff09\u306e\u6c7a\u3081\u65b9\u306b\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\uff1f\u300c\u306a\u3093\u3068\u306a\u304f\u300d\u306e\u6570\u5024\u8a2d\u5b9a\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u539f\u56e0\u3067\u3059\u3002\u7d4c\u55b6\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u9006\u7b97\u3059\u308b\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u8003\u3048\u65b9\u3084\u3001CPA\u504f\u91cd\u306e\u7f60\u3001\u73fe\u5834\u3067\u8ffd\u3046\u3079\u304d3\u3064\u306e\u6307\u6a19\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asue.jp\/blog\/?p=40815\" \/>\n<meta property=\"og:site_name\" content=\"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u4ee3\u884c\u306a\u3089ASUE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T22:55:00+00:00\" \/>\n<meta property=\"og:image\" 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