{"id":40751,"date":"2025-12-11T06:55:00","date_gmt":"2025-12-10T21:55:00","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=40751"},"modified":"2025-12-15T10:04:42","modified_gmt":"2025-12-15T01:04:42","slug":"ad-web-ad-measurement-guide","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=40751","title":{"rendered":"Web\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u6307\u6a19\u30fb\u30c4\u30fc\u30eb\u30fb\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u308a\u65b9"},"content":{"rendered":"\n<p>Web\u5e83\u544a\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u6210\u679c\u304c\u601d\u3046\u3088\u3046\u306b\u4e0a\u304c\u3089\u306a\u3044\u5834\u5408\u3001\u539f\u56e0\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u6570\u5b57\u3092\u6539\u5584\u306b\u6d3b\u304b\u305b\u308b\u3088\u3046\u306a\u6e2c\u5b9a\u3068\u5206\u6790\u306e\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3082\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u3002<br>\u300c\u6570\u5b57\u306f\u898b\u3066\u3044\u308b\u304c\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u3063\u3066\u3082\u6210\u679c\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">Web\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u518d\u73fe\u6027\u306e\u3042\u308b\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u306b\u5909\u3048\u308b\u305f\u3081\u306e\u65b9\u6cd5<\/span><\/strong>\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<br>\u6307\u6a19\u306e\u9078\u3073\u65b9\u3084\u30c4\u30fc\u30eb\u306e\u8a2d\u5b9a\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3001\u305d\u3057\u3066PDCA\u3092\u56de\u3059\u305f\u3081\u306e\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\u3092\u307e\u3068\u3081\u3001\u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u52b9\u679c\u6e2c\u5b9a\u306e\u5b9f\u8df5\u77e5\u8b58\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2416a459be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2416a459be\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-1\" >Web\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u57fa\u672c\u3068\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-2\" >\u76ee\u7684\u304b\u3089\u9006\u7b97\u3059\u308b\u6307\u6a19\u9078\u5b9a\uff08\u8a8d\u77e5\uff0f\u8a98\u5c0e\uff0f\u7372\u5f97\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-2-1\" >1. \u304a\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u306e\u7372\u5f97<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-2-2\" >2. EC\u30b5\u30a4\u30c8\u7b49\u3067\u306e\u5546\u54c1\u306e\u8cfc\u5165\u6570\u30a2\u30c3\u30d7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-2-3\" >3. \u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u62e1\u5927<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-2-4\" >4. \u8a8d\u77e5\u5411\u4e0a\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-3\" >\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u57fa\u672c\u6307\u6a19\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u306a\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-4\" >CV\u3084CPA\u3060\u3051\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u4fa1\u5024\u3092\u6349\u3048\u308b\u305f\u3081\u306b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-4-1\" >1. \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u63a5\u70b9\u3054\u3068\u306e\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-4-2\" >3. LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3067\u5e83\u544a\u6295\u8cc7\u306e\u59a5\u5f53\u6027\u3092\u5224\u65ad\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-5\" >\u8a08\u6e2c\u306e\u57fa\u76e4\u3065\u304f\u308a\uff1a\u30bf\u30b0\u8a2d\u5b9a\u3068\u30c4\u30fc\u30eb\u9023\u643a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-5-1\" >1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u5730\u70b9\u3092\u6c7a\u3081\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-5-2\" >2. Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3067\u8a08\u6e2c\u30bf\u30b0\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-5-3\" >3. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3067\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-6\" >\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u308a\u65b9\uff1a\u6570\u5b57\u3092\u793a\u5506\u306b\u5909\u3048\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-7\" >\u52b9\u679c\u6e2c\u5b9a\u3067\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/asue.jp\/blog\/?p=40751\/#i-8\" >\u307e\u3068\u3081\uff1a\u52b9\u679c\u6e2c\u5b9a\u3092\u7fd2\u6163\u5316\u3057\u3066\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span><strong>Web\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u57fa\u672c\u3068\u91cd\u8981\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5e83\u544a\u306e\u6210\u679c\u3092\u53ef\u8996\u5316\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u904b\u7528PDCA\u306e\u9ad8\u901f\u5316\u30fb\u9ad8\u7cbe\u5ea6\u5316\uff1a\u96e2\u8131\u7b87\u6240\u3084\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u9069\u5207\u306a\u6539\u5584\u7b56\u306b\u3064\u306a\u3052\u3084\u3059\u3044<\/li>\n\n\n\n<li>\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u6700\u5927\u5316\uff1a\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u30ab\u30c3\u30c8\u3057\u3001\u3088\u308a\u9069\u5207\u306a\u4e88\u7b97\u914d\u5206\u3092\u5b9f\u73fe\u3059\u308b<\/li>\n\n\n\n<li>\u6a5f\u68b0\u5b66\u7fd2\u306e\u6700\u9069\u5316\uff1a\u9069\u5207\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u5a92\u4f53\u5074\u306eAI\u306e\u6a5f\u68b0\u5b66\u7fd2\u304c\u9032\u307f\u3001CV\u671f\u5f85\u5024\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u914d\u4fe1\u3055\u308c\u3084\u3059\u304f\u306a\u308b<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u611f\u899a\u3067\u5224\u65ad\u3067\u304d\u306a\u3044\u90e8\u5206\u3092\u30c7\u30fc\u30bf\u5316\u3057\u3001\u4f38\u3070\u3059\u3001\u3082\u3057\u304f\u306f\u76f4\u3059\u3079\u304d\u5834\u6240\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u6d3b\u304b\u3059\u306b\u306f\u5e83\u544a\u306e\u76ee\u7684\u306b\u5fdc\u3058\u305f\u300c\u6210\u679c\u6307\u6a19\uff08KPI\uff09\u306e\u5b9a\u7fa9\u300d\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>KPI\u304c\u66d6\u6627\u306a\u307e\u307e\u3060\u3068\u3001\u4eba\u9593\u306e\u5206\u6790\u7cbe\u5ea6\u304c\u843d\u3061\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u5e83\u544a\u5a92\u4f53\u306e\u30b7\u30b9\u30c6\u30e0\u3082\u9069\u5207\u306a\u914d\u4fe1\u5148\u3092\u5b66\u7fd2\u3067\u304d\u305a\u3001\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\u304c\u3046\u307e\u304f\u56de\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308bPDCA\u306e\u56de\u3057\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044<\/strong>\uff01<\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=40729\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/0231_img2511-howpdca-eyecatch01-450x225.jpg\" alt=\"Web\u5e83\u544a\u904b\u7528\u3092\u6539\u5584\u3059\u308bPDCA\u306e\u56de\u3057\u65b9\uff5c\u6210\u679c\u3092\u4f38\u3070\u3059\u904b\u7528\u65b9\u6cd5\u3068\u306f\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306eWeb\u5e83\u544a\u306ePDCA\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\uff01<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e7412\u670810\u65e5<\/span>\r\n            <span class=\"internal__txt\">Web\u5e83\u544a\u904b\u7528\u3092\u6539\u5584\u3059\u308bPDCA\u306e\u56de\u3057\u65b9\uff5c\u6210\u679c\u3092\u4f38\u3070\u3059\u904b\u7528\u65b9\u6cd5\u3068\u306f<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span><strong>\u76ee\u7684\u304b\u3089\u9006\u7b97\u3059\u308b\u6307\u6a19\u9078\u5b9a\uff08\u8a8d\u77e5\uff0f\u8a98\u5c0e\uff0f\u7372\u5f97\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web\u5e83\u544a\u904b\u7528\u306f\u3001\u4f55\u306e\u305f\u3081\u306b\u51fa\u7a3f\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u306a\u3051\u308c\u3070\u3001\u6570\u5b57\u306e\u610f\u5473\u3082\u5909\u308f\u308a\u307e\u3059\u3002<br><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u76ee\u7684\u306b\u7d10\u3065\u304fKPI\u306b\u7d5e\u308b\u3053\u3068\u304c\u3001\u30e0\u30c0\u306a\u5206\u6790\u3092\u9632\u3050\u7b2c\u4e00\u6b69<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u76ee\u7684\u5225\u306b\u8ffd\u3046\u3079\u304d\u4e3b\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-1\"><\/span><strong>1. \u304a\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u306e\u7372\u5f97<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8cfc\u5165\u30fb\u8cc7\u6599\u8acb\u6c42\u30fb\u4f1a\u54e1\u767b\u9332\u306a\u3069\u3001\u6700\u7d42\u6210\u679c\u3092\u6e2c\u308b\u6bb5\u968e\u3067\u306f\u6b21\u306e\u6307\u6a19\u3092\u4e2d\u5fc3\u306b\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff08CV\uff09\n<ul class=\"wp-block-list\">\n<li>\u6210\u679c\u306e\u4ef6\u6570<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\n<ul class=\"wp-block-list\">\n<li>\u30af\u30ea\u30c3\u30af\u306e\u3046\u3061CV\u306b\u81f3\u3063\u305f\u5272\u5408<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\n<ul class=\"wp-block-list\">\n<li>1\u4ef6\u306eCV\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3057\u305f\u304b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u4e00\u3064\u306e\u6307\u6a19\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u3068\u30df\u30b9\u30ea\u30fc\u30c9\u304c\u751f\u307e\u308c\u308b\u305f\u3081\u3001CVR\u30fbCTR\u30fbCPA\u30fbROAS\u3092\u30bb\u30c3\u30c8\u3067\u78ba\u8a8d\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u7dcf\u5408\u7684\u306b\u898b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u5a92\u4f53\u306f\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e3b\u306a\u5a92\u4f53\u306e\u7279\u5fb4\u3068\u9078\u3073\u65b9\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u306b\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=39121\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/0221_img-types-howtostart-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011Web\u5e83\u544a\u306e\u7a2e\u985e\u3068\u59cb\u3081\u65b9\u30ac\u30a4\u30c9\uff5c\u4e3b\u8981\u5a92\u4f53\u306e\u7279\u5fb4\u3068\u9078\u3073\u65b9\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">Web\u5e83\u544a\u306f\u3069\u306e\u5a92\u4f53\u3092\u9078\u3076\uff1f \u59cb\u3081\u308b\u524d\u306b\u306f\u307e\u305a\u306f\u30c1\u30a7\u30c3\u30af\uff01<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e749\u670818\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011Web\u5e83\u544a\u306e\u7a2e\u985e\u3068\u59cb\u3081\u65b9\u30ac\u30a4\u30c9\uff5c\u4e3b\u8981\u5a92\u4f53\u306e\u7279\u5fb4\u3068\u9078\u3073\u65b9<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h3 id=\"i-2-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-2\"><\/span><strong>2. EC\u30b5\u30a4\u30c8\u7b49\u3067\u306e\u5546\u54c1\u306e\u8cfc\u5165\u6570\u30a2\u30c3\u30d7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3084\u5c0f\u58f2\u7cfb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u8cfc\u5165\u6570\u3068\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u6700\u7d42\u76ee\u7684\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u5358\u306a\u308bCV\u6570\u306e\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u58f2\u4e0a\u69cb\u9020\u3084\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u3092\u8ffd\u3046<\/span><\/strong>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u898b\u308b\u3079\u304d\u6307\u6a19\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u5165\u6570\n<ul class=\"wp-block-list\">\n<li>\u5b9f\u969b\u306e\u8cfc\u5165\u4ef6\u6570<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u8cfc\u5165\u5358\u4fa1\n<ul class=\"wp-block-list\">\n<li>1\u4ef6\u306e\u8cfc\u5165\u3067\u5f97\u3089\u308c\u308b\u5e73\u5747\u58f2\u4e0a<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u8cfc\u5165\u7387\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30af\u30bb\u30b9\u306e\u3046\u3061\u8cfc\u5165\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u58f2\u4e0a\u3092\u751f\u3093\u3060\u304b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u7279\u306bEC\u9818\u57df\u3067\u306f\u3001CPA\u304c\u8a31\u5bb9\u7bc4\u56f2\u3067\u3082\u3001\u4f4e\u5358\u4fa1\u5546\u54c1\u306e\u8cfc\u5165\u3070\u304b\u308a\u3060\u3068\u5229\u76ca\u304c\u51fa\u306a\u3044\u3068\u3044\u3046\u72b6\u6cc1\u304c\u8d77\u304d\u3084\u3059\u3044\u305f\u3081\u3001ROAS\u3084\u7c97\u5229\u3092\u52a0\u5473\u3057\u305f\u8a55\u4fa1\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8cfc\u5165\u6570\u30a2\u30c3\u30d7\u3092\u76ee\u7684\u3068\u3059\u308b\u30b1\u30fc\u30b9\u3067\u306f\u3001<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ab\u30fc\u30c8\u96e2\u8131\u518d\u914d\u4fe1<\/li>\n\n\n\n<li>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30bb\u30c3\u30c8\u8ca9\u58f2\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56<\/li>\n\n\n\n<li>\u4f1a\u54e1\u767b\u9332\uff08\u521d\u56de\u63a5\u70b9\uff09\u2192\u8cfc\u5165\uff08\u6700\u7d42\u6210\u679c\uff09\u307e\u3067\u306e\u30d5\u30a1\u30cd\u30eb\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u306a\u3069\u3001\u8cfc\u5165\u306b\u76f4\u7d50\u3059\u308b\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d30\u304b\u304f\u8ffd\u3046\u3053\u3068\u304c\u6210\u679c\u6539\u5584\u306e\u9375\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-3\"><\/span><strong>3. \u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u62e1\u5927<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f4f\u5b85\u30fb\u4e0d\u52d5\u7523\u3001BtoB\u30b5\u30fc\u30d3\u30b9\u3001\u4fdd\u967a\u3001\u30b9\u30af\u30fc\u30eb\u306a\u3069\u3001\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u5546\u6750\u3084\u9ad8\u5358\u4fa1\u5546\u6750\u306e\u5834\u5408\u3001\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3059\u3050\u306bCV\u3059\u308b\u3053\u3068\u306f\u3081\u3063\u305f\u306b\u3042\u308a\u307e\u305b\u3093\u3002<br>\u305d\u3053\u3067\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u307e\u305a\u306f\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u3082\u3089\u3044\u3001\u6bd4\u8f03\u691c\u8a0e\u306e\u571f\u53f0\u306b\u4e57\u308b\u3053\u3068\u3092\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u76ee\u6a19\u306b\u3059\u308b<\/span><\/strong>\u30b1\u30fc\u30b9\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3092\u4fc3\u3059\u6bb5\u968e\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u53c2\u8003\u306b\u3057\u3066\u8208\u5473\u3092\u5f15\u3051\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30ea\u30c3\u30af\u6570\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u5272\u5408<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\n<ul class=\"wp-block-list\">\n<li>1\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">CTR\u304c\u4f4e\u3044\u5834\u5408\u3001\u5e83\u544a\u306e\u8a34\u6c42\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u30fb\u95a2\u5fc3\u3068\u304b\u307f\u5408\u3063\u3066\u3044\u306a\u3044<\/span><\/strong>\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<br>\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3084\u671f\u5f85\u306b\u6cbf\u3063\u305f\u8868\u73fe\u306b\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u3088\u308a\u9069\u5207\u306b\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u9818\u57df\u3067\u306f\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3084\u3001\u30e1\u30fc\u30eb\u30fbSNS\u306b\u3088\u308b\u9867\u5ba2\u306e\u80b2\u6210\u3078\u3064\u306a\u3052\u308b\u5c0e\u7dda\u306e\u5165\u53e3\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a8d\u77e5\u3068\u7372\u5f97\u306e\u9593\u306b\u3042\u308b\u691c\u8a0e\u30fb\u8208\u5473\u5f62\u6210\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u6307\u6a19\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u308b\u3068\u3001\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"i-2-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-4\"><\/span><strong>4. \u8a8d\u77e5\u5411\u4e0a\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f1a\u793e\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u6bb5\u968e\u3067\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u4eba\u306b\u5c4a\u3051\u3089\u308c\u305f\u304b<\/span><\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<br>\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u4e2d\u5fc3\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u306e\u8868\u793a\u56de\u6570<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30ea\u30fc\u30c1\u6570\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u3092\u898b\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\n<ul class=\"wp-block-list\">\n<li>1\u4eba\u304c\u5e83\u544a\u3092\u898b\u305f\u56de\u6570<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09\n<ul class=\"wp-block-list\">\n<li>1,000\u56de\u8868\u793a\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u30ea\u30fc\u30c1\u304c\u904e\u5ea6\u306b\u72ed\u304b\u3063\u305f\u308a\u3001\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u8868\u793a\u56de\u6570\u304c\u5fc5\u8981\u4ee5\u4e0a\u306b\u5897\u3048\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u914d\u4fe1\u52b9\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7bc4\u56f2\u306e\u8abf\u6574\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5165\u308c\u66ff\u3048\u306a\u3069\u306e\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span><strong>\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u57fa\u672c\u6307\u6a19\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u306a\u7406\u7531<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u3092\u3046\u307e\u304f\u6539\u5584\u306b\u3064\u306a\u3052\u3089\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u306f\u3001CTR\u3084CPA\u3068\u3044\u3063\u305f\u308f\u304b\u308a\u3084\u3059\u3044\u6570\u5b57\u3060\u3051\u3067\u5e83\u544a\u52b9\u679c\u3092\u5224\u65ad\u3057\u304c\u3061\u3067\u3059\u3002<br>\u5b9f\u969b\u306b\u306f<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u8907\u6570\u306e\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u5a92\u4f53\u3054\u3068\u306e\u6570\u5b57\u3060\u3051\u3067\u306f\u5168\u4f53\u50cf\u304c\u898b\u3048\u3066\u3044\u306a\u3044<\/span><\/strong>\u3053\u3068\u3082\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u691c\u7d22\u5e83\u544a\u304b\u3089CV\u306b\u81f3\u3063\u305f\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u305f\u3068\u3057\u3066\u3001\u691c\u7d22\u306e\u524d\u306bSNS\u5e83\u544a\u3084\u52d5\u753b\u5e83\u544a\u306b\u89e6\u308c\u3066\u305d\u306e\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u3044\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br>\u3057\u304b\u3057\u3001\u6570\u5024\u4e0a\u306f\u305d\u306e\u8ca2\u732e\u304c\u898b\u3048\u3065\u3089\u304f\u3001\u7d50\u679c\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u306a\u3044\u307e\u307e\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u308b\u3044\u306f\u3001CPA\u304c\u540c\u3058\u3067\u3082\u3001\u305d\u306e\u5f8c\u306e\u8cfc\u5165\u5358\u4fa1\u3084\u30ea\u30d4\u30fc\u30c8\u983b\u5ea6\u304c\u7570\u306a\u308c\u3070\u3001\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<br>\u77ed\u671f\u7684\u306a1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u52b9\u7387\u3060\u3051\u3067\u306f\u3001\u5e83\u544a\u306e\u672c\u5f53\u306e\u4fa1\u5024\u3092\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u4e00\u3064\u306e\u6307\u6a19\u3060\u3051\u3067\u306f\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u304d\u308c\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u8996\u91ce\u3092\u5e83\u3052\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306e\u6d41\u308c\u3084\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u307e\u3067\u542b\u3081\u3066\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span><strong>CV\u3084CPA\u3060\u3051\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u4fa1\u5024\u3092\u6349\u3048\u308b\u305f\u3081\u306b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web\u5e83\u544a\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u5224\u65ad\u3059\u308b\u306b\u306f\u3001\u5a92\u4f53\u7ba1\u7406\u753b\u9762\u306eCPA\u3084CV\u6570\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8907\u6570\u306e\u5e83\u544a\u63a5\u70b9\u3092\u7d4c\u3066\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u306b\u81f3\u308a\u3001\u521d\u56de\u6210\u679c\u5f8c\u306b\u3069\u308c\u3060\u3051\u5229\u76ca\u3092\u751f\u3093\u3060\u304b\uff08LTV\uff09\u306b\u3088\u3063\u3066\u5e83\u544a\u4fa1\u5024\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u6210\u679c\u3092\u591a\u9762\u7684\u306b\u6349\u3048\u308b\u305f\u3081\u306b\u7279\u306b\u91cd\u8981\u3068\u306a\u308b<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/span><\/strong>\u306b\u3064\u3044\u3066\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u307e\u305a\u306f\u3001\u300c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u6982\u5ff5\u304b\u3089\u8aac\u660e\u3057\u307e\u3059\uff01<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h3 id=\"i-4-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-1\"><\/span><strong>1. \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u63a5\u70b9\u3054\u3068\u306e\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u300c\u63a5\u70b9\u3054\u3068\u306e\u8ca2\u732e\u5ea6\u300d\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306f 1 \u56de\u306e\u5e83\u544a\u63a5\u89e6\u3060\u3051\u3067\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300cSNS \u2192 \u52d5\u753b \u2192 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4 \u2192 \u691c\u7d22\u5e83\u544a \u2192 LP\u300d\u306e\u3088\u3046\u306b\u8907\u6570\u306e\u7d4c\u8def\u3092\u7d4c\u308b\u306e\u304c\u4e00\u822c\u7684<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u5a92\u4f53\u3054\u3068\u306e\u8a08\u6e2c\u30eb\u30fc\u30eb\u306f\u7d71\u4e00\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u3069\u306e\u63a5\u70b9\u3092\u300cCV\u3068\u3057\u3066\u6271\u3046\u304b\u300d\u3082\u5a92\u4f53\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<br>\u305d\u306e\u305f\u3081\u3001\u5a92\u4f53\u30ec\u30dd\u30fc\u30c8\u3060\u3051\u3092\u898b\u308b\u3068\u4e2d\u9593\u63a5\u70b9\uff08\u4e0a\u6d41\uff09\u306e\u8ca2\u732e\u304c\u898b\u3048\u306b\u304f\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u751f\u3058\u307e\u3059\u3002<br>\u305d\u3053\u3067\u6d3b\u7528\u3059\u308b\u306e\u304c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee3\u8868\u7684\u306a\u30e2\u30c7\u30eb\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30af\u30ea\u30c3\u30af\uff1a\u6700\u521d\u306b\u8208\u5473\u3092\u559a\u8d77\u3057\u305f\u63a5\u70b9\u3092\u91cd\u8996<\/li>\n\n\n\n<li>\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\uff1a\u6700\u5f8c\u306bCV\u306b\u3064\u306a\u3052\u305f\u63a5\u70b9\u3092\u91cd\u8996<\/li>\n\n\n\n<li>\u7dda\u5f62\u30e2\u30c7\u30eb\uff1a\u3059\u3079\u3066\u306e\u63a5\u70b9\u306b\u5747\u7b49\u914d\u5206<\/li>\n\n\n\n<li>\u6642\u9593\u6e1b\u8870\u30e2\u30c7\u30eb\uff1a\u76f4\u524d\u306e\u63a5\u70b9\u307b\u3069\u5f37\u304f\u8a55\u4fa1<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\uff1aAI\u304c\u63a5\u70b9\u306e\u8ca2\u732e\u5ea6\u3092\u81ea\u52d5\u63a8\u5b9a<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u308b\u3053\u3068\u3067\u3001<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SNS\u5e83\u544a\u304c\u8a8d\u77e5\u6bb5\u968e\u3067\u5f37\u304f\u8ca2\u732e\u3057\u3066\u3044\u305f<\/li>\n\n\n\n<li>\u52d5\u753b\u5e83\u544a\u304c\u8cfc\u8cb7\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u305f<\/li>\n\n\n\n<li>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3060\u3051\u304c\u6210\u679c\u3092\u751f\u3093\u3067\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u672c\u6765\u306e\u6210\u679c\u69cb\u9020\u304c\u898b\u3048\u3001\u9069\u5207\u306a\u4e88\u7b97\u914d\u5206\u3084\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3065\u3051\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-2\"><\/span><strong>3. LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3067\u5e83\u544a\u6295\u8cc7\u306e\u59a5\u5f53\u6027\u3092\u5224\u65ad\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LTV\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304c\u5c06\u6765\u7684\u306b\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7c21\u6613\u7684\u306a\u7b97\u51fa\u5f0f\uff1a\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593<\/li>\n\n\n\n<li>\u5229\u70b9\uff1a\u77ed\u671f\u7684CPA\u3088\u308a\u3082\u3001\u9577\u671f\u7684\u306a\u5e83\u544a\u306e\u4fa1\u5024\u3092\u5224\u65ad\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>LTV\u306f\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u306f\u898b\u3048\u306b\u304f\u3044<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u9867\u5ba2\u3068\u306e\u9577\u3044\u95a2\u4fc2\u6027<\/span><\/strong>\u3092\u8a55\u4fa1\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u306e\u4fa1\u5024\u3092\u3088\u308a\u5e83\u3044\u8996\u70b9\u3067\u5224\u65ad\u3059\u308b\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u521d\u56de\u8cfc\u5165\u6642\u306f\u8d64\u5b57\u3067\u3082\u3001\u7d99\u7d9a\u7684\u306a\u8cfc\u5165\u306b\u3088\u3063\u3066\u534a\u5e74\u3067\u56de\u53ce\u3067\u304d\u308b\u300d\u3068\u308f\u304b\u308c\u3070\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u901a\u5e38\u3088\u308a\u3082\u9ad8\u3044CPA\u3092\u8a2d\u5b9a\u3057\u3066\u3001\u7af6\u5408\u3088\u308a\u30a2\u30b0\u30ec\u30c3\u30b7\u30d6\u306b\u914d\u4fe1\u91cf\u3092\u5897\u3084\u3059<\/span><\/strong>\u3068\u3044\u3063\u305f\u653b\u3081\u306e\u6295\u8cc7\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>Web\u5e83\u544a\u306b\u304a\u3051\u308b\u76f8\u5834\u30fb\u4e88\u7b97\u306e\u8003\u3048\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=39385\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/0211_img-webadscost-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011Web\u5e83\u544a\u306e\u8cbb\u7528\u30fb\u30b3\u30b9\u30c8\u76f8\u5834\u3068\u4e88\u7b97\u306e\u7acb\u3066\u65b9\u3092\u30bc\u30ed\u304b\u3089\u89e3\u8aac\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">Web\u5e83\u544a\u306e\u4e88\u7b97\u306e\u7acb\u3066\u65b9\u3092\u77e5\u308b\u306a\u3089\u3053\u3061\u3089\uff01\u8cbb\u7528\u3084\u76f8\u5834\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\uff01\uff01<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e7410\u670816\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011Web\u5e83\u544a\u306e\u8cbb\u7528\u30fb\u30b3\u30b9\u30c8\u76f8\u5834\u3068\u4e88\u7b97\u306e\u7acb\u3066\u65b9\u3092\u30bc\u30ed\u304b\u3089\u89e3\u8aac<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span><strong>\u8a08\u6e2c\u306e\u57fa\u76e4\u3065\u304f\u308a\uff1a\u30bf\u30b0\u8a2d\u5b9a\u3068\u30c4\u30fc\u30eb\u9023\u643a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u6b63\u3057\u304f\u30c7\u30fc\u30bf\u304c\u53d6\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\u3067\u3059\u3002<br>\u305d\u306e\u305f\u3081\u3001\u307e\u305a<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u8a08\u6e2c\u3059\u308b\u884c\u52d5\u3092\u6c7a\u3081\u3001\u8a08\u6e2c\u30c4\u30fc\u30eb\u540c\u58eb\u3092\u6b63\u3057\u304f\u9023\u643a\u3055\u305b\u308b<\/span><\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u3001\u5404\u30c4\u30fc\u30eb\u3092\u3069\u3046\u9023\u643a\u3055\u305b\u308b\u306e\u304b\u3001\u8a08\u6e2c\u57fa\u76e4\u3065\u304f\u308a\u306e\u5168\u4f53\u50cf\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-5-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5-1\"><\/span><strong>1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u5730\u70b9\u3092\u6c7a\u3081\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul start=\"2\" class=\"wp-block-list is-style-default\">\n<li><\/li>\n<\/ul>\n\n\n\n<p>\u307e\u305a\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3093\u306a\u72b6\u614b\u306b\u306a\u3063\u305f\u3089\u6210\u679c\u3068\u3059\u308b\u304b\u300d\u3092\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3057\u307e\u3059\u3002<br>Web\u30b5\u30a4\u30c8\u306e\u8a08\u6e2c\u306b\u304a\u3044\u3066\u306f\u3001\u4e3b\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u5230\u9054\n<ul class=\"wp-block-list\">\n<li>\u4f8b\uff1a\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\u3001\u8cc7\u6599\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u5b8c\u4e86\u30da\u30fc\u30b8\u306a\u3069<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u767a\u751f\n<ul class=\"wp-block-list\">\n<li>LINE\u53cb\u3060\u3061\u8ffd\u52a0\u3001\u901a\u8a71\u767a\u4fe1\u30dc\u30bf\u30f3\u306e\u62bc\u4e0b\u306a\u3069<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u306f\u3058\u3081\u306b\u3053\u308c\u3092\u6c7a\u3081\u3066\u304a\u304b\u306a\u3044\u3068\u3001\u3053\u306e\u5f8c\u306e\u30bf\u30b0\u8a2d\u5b9a\u3067\u8ff7\u8d70\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-5-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5-2\"><\/span><strong>2. Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3067\u8a08\u6e2c\u30bf\u30b0\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8a08\u6e2c\u30bf\u30b0\u3068\u306f\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u300c\u30af\u30ea\u30c3\u30af\u300d\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u300c\u8cfc\u5165\u300d\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u8a18\u9332\u3059\u308b\u305f\u3081\u306e\u30b3\u30fc\u30c9\u306e\u3053\u3068\u3002<br>Web\u5e83\u544a\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u4f7f\u3046\u3068\u3001\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u306e\u8a08\u6e2c\u30bf\u30b0\u3092\u4e00\u3064\u306e\u5834\u6240\u3067\u307e\u3068\u3081\u3066\u5909\u66f4\u30fb\u7ba1\u7406\u304c\u53ef\u80fd<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u3057\u3044\u5e83\u544a\u5a92\u4f53\u3092\u59cb\u3081\u308b\u3068\u304d\u3084\u3001\u8a08\u6e2c\u5185\u5bb9\u3092\u5909\u66f4\u3057\u305f\u3044\u3068\u304d\u3082\u3001GTM\u4e0a\u3067\u7c21\u5358\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u305f\u3081\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u65bd\u7b56\u3092\u56de\u3057\u306a\u304c\u3089\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br>\u6b63\u78ba\u306a\u8a08\u6e2c\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-5-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5-3\"><\/span><strong>3. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3067\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GA4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\uff08\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30af\u30ea\u30c3\u30af\u3001\u8cfc\u5165\u306a\u3069\uff09\u3092\u8a18\u9332\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001Web\u5e83\u544a\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001Google\u5e83\u544a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u3042\u308c\u3070\u3001GA4\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001GA4\u5074\u3067\u8a08\u6e2c\u3057\u305f\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u5a92\u4f53\u5074\u306b\u5171\u6709\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">Google\u5e83\u544a\u306e\u6a5f\u68b0\u5b66\u7fd2\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u3001CV\u3057\u3084\u3059\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u5c4a\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p>\u8a2d\u5b9a\u5f8c\u306f\u3001\u5fc5\u305a\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<br>\u300cGTM\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd \u2192 GA4\u306eDebugView \u2192 \u5e83\u544a\u5a92\u4f53\u5074\u306e\u30c7\u30fc\u30bf\u78ba\u8a8d\u300d\u3068\u3044\u3046\u9806\u3067\u78ba\u8a8d\u3057\u3001\u4e8c\u91cd\u8a08\u6e2c\u3084\u672a\u8a08\u6e2c\u3068\u3044\u3063\u305f\u30c8\u30e9\u30d6\u30eb\u3092\u672a\u7136\u306b\u9632\u304e\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/178472d892a85a3482422d9f434c9889-1-1024x411.webp\" alt=\"\u5404\u7a2e\u30c4\u30fc\u30eb\u3068\u5a92\u4f53\u306e\u9023\u643a\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-40759\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/178472d892a85a3482422d9f434c9889-1-1024x411.webp 1024w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/178472d892a85a3482422d9f434c9889-1-300x120.webp 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/178472d892a85a3482422d9f434c9889-1-768x308.webp 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/178472d892a85a3482422d9f434c9889-1-1536x616.webp 1536w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/178472d892a85a3482422d9f434c9889-1-2048x822.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><br><br><\/strong><\/p>\n\n\n\n<h2 id=\"i-6\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-6\"><\/span><strong>\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u308a\u65b9\uff1a\u6570\u5b57\u3092\u793a\u5506\u306b\u5909\u3048\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ec\u30dd\u30fc\u30c8\u306f\u4e8b\u5b9f\u3092\u6574\u7406\u3057\u305f\u73fe\u72b6\u306e\u5831\u544a\u66f8\u3067\u306f\u306a\u304f\u3001\u6b21\u306e\u884c\u52d5\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u6539\u5584\u63d0\u6848\u66f8\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    <h5 class=\"box-accent__ttl\">\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u6d41\u308c<\/h5>\r\n    <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u69cb\u9020\u5316\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\u5225\u306bKPI\u3092\u6574\u7406\u3057\u3001\u6bd4\u8f03\u8ef8\uff08\u9031\u6b21\u30fb\u6708\u6b21\u30fb\u4e88\u7b97\u6bd4\uff09\u3092\u7d71\u4e00\u3059\u308b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u53ef\u8996\u5316\n<ul class=\"wp-block-list\">\n<li>\u6642\u7cfb\u5217\u306f\u6298\u308c\u7dda\u3001\u5a92\u4f53\u5225\u306f\u68d2\u30b0\u30e9\u30d5\u3067\u898b\u3084\u3059\u304f\u793a\u3059<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u793a\u5506\u5316\n<ul class=\"wp-block-list\">\n<li>\u300c\u306a\u305c\u8d77\u304d\u305f\u306e\u304b\u300d\u300c\u6b21\u306b\u4f55\u3092\u3059\u308b\u306e\u304b\u300d\u3092\u77ed\u304f\u660e\u793a\u3059\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u30ec\u30dd\u30fc\u30c8\u306f<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u539f\u56e0 \u2192 \u793a\u5506 \u2192 \u6b21\u306e\u65bd\u7b56\u300d<\/span><\/strong>\u306e\u9806\u3067\u307e\u3068\u3081\u308b\u3068\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<br>\u6700\u5f8c\u306b\u512a\u5148\u5ea6\u30fb\u62c5\u5f53\u30fb\u671f\u9650\u3092\u6dfb\u3048\u308b\u3053\u3068\u3067\u3001\u884c\u52d5\u306b\u76f4\u7d50\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-7\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-7\"><\/span><strong>\u52b9\u679c\u6e2c\u5b9a\u3067\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u3001\u8a2d\u5b9a\u3084\u5206\u6790\u30df\u30b9\u306b\u3088\u3063\u3066\u672c\u6765\u306e\u6210\u679c\u304c\u898b\u3048\u306a\u304f\u306a\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u521d\u5fc3\u8005\u3067\u3082\u3059\u3050\u306b\u6539\u5584\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>KPI\u3092\u5897\u3084\u3057\u3059\u304e\u306a\u3044<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u6307\u6a19\u3092\u5897\u3084\u3057\u3059\u304e\u308b\u3068\u5206\u6790\u306e\u7126\u70b9\u304c\u307c\u3084\u3051\u307e\u3059\u3002<br>\u898b\u308b\u3079\u304d\u6307\u6a19\u306f3\u301c5\u9805\u76ee\u306b\u7d5e\u308a\u3001\u305d\u308c\u4ee5\u5916\u306f\u88dc\u52a9\u6307\u6a19\u3068\u3057\u3066\u6271\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7d5e\u308a\u8fbc\u3080\u969b\u306e\u57fa\u6e96\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u305d\u306e\u6570\u5024\u304c\u60aa\u304b\u3063\u305f\u3068\u304d\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u300d<\/span><\/strong>\u3067\u3059\u3002<br>\u60aa\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u624b\u3092\u5165\u308c\u3089\u308c\u306a\u3044\u6570\u5b57\u306a\u3089\u3001\u305d\u308c\u306f\u4eca\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u304a\u3046\u3079\u304dKPI\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u306b\u504f\u91cd\u3057\u306a\u3044<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u6700\u7d42\u30af\u30ea\u30c3\u30af\u3060\u3051\u3067\u6210\u679c\u3092\u5224\u65ad\u3059\u308b\u3068\u3001\u4e0a\u6d41\u65bd\u7b56\u306e\u8ca2\u732e\u304c\u898b\u3048\u307e\u305b\u3093\u3002<br>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u3069\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u4f75\u7528\u3057\u3001\u7dcf\u5408\u7684\u306a\u7372\u5f97\u5358\u4fa1\u3067\u5a92\u4f53\u6a2a\u65ad\u306e\u4fa1\u5024\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul 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