{"id":40509,"date":"2025-12-04T07:55:00","date_gmt":"2025-12-03T22:55:00","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=40509"},"modified":"2025-12-02T10:57:35","modified_gmt":"2025-12-02T01:57:35","slug":"cm-listing_ad_operation_flow","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=40509","title":{"rendered":"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u904b\u7528\u3068\u306f\uff1f\u8a2d\u5b9a\u301c\u6539\u5584\u307e\u3067\u306e\u57fa\u672c\u30d5\u30ed\u30fc\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306f\u3001Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5fdc\u3058\u3066\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306e\u3053\u3068\u3067\u3059\u3002<br>\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u81ea\u3089\u691c\u7d22\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u5c4a\u3051\u3084\u3059\u304f\u3001\u5c11\u984d\u304b\u3089\u59cb\u3081\u3089\u308c\u308b\u70b9\u304c\u7279\u5fb4<\/span><\/strong>\u3067\u3059\u3002<br>\u305d\u306e\u305f\u3081\u3001\u73fe\u5728\u3067\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u30c7\u30b8\u30bf\u30eb\u96c6\u5ba2\u306e\u8ef8\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u300c\u3069\u306e\u3088\u3046\u306b\u59cb\u3081\u308b\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u914d\u4fe1\u3057\u3066\u3082\u6210\u679c\u304c\u4e0a\u304c\u3089\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u60a9\u307f\u3092\u62b1\u3048\u308b\u65b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u57fa\u672c\u30d5\u30ed\u30fc\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u57fa\u790e\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3057\u3066\u3001\u78ba\u5b9f\u306b\u6210\u679c\u3078\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c9\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044<\/strong>\uff01<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e398e11554a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e398e11554a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-1\" >\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u5168\u4f53\u50cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-2\" >\u6e96\u5099\u30d5\u30a7\u30fc\u30ba\uff1a\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u8a2d\u8a08\u6bb5\u968e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-2-1\" >1. \u76ee\u6a19\u8a2d\u5b9a\u3068KPI\u30fbKGI\u306e\u7b56\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-2-2\" >2. \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-2-3\" >3. \u7af6\u5408\u5206\u6790\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-3\" >\u8a2d\u5b9a\u30d5\u30a7\u30fc\u30ba\uff1a\u69cb\u9020\u8a2d\u8a08\u3068\u5e83\u544a\u4f5c\u6210<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-3-1\" >1. \u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u9020\u306e\u8a2d\u8a08\u3068\u6574\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-3-2\" >2. \u5e83\u544a\u8981\u7d20\u306e\u6e96\u5099\u3068\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u306e\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-3-3\" >3. \u5165\u672d\u5358\u4fa1\u3068CV\u8a08\u6e2c\u8a2d\u5b9a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-4\" >\u914d\u4fe1\u30fb\u6539\u5584\u30d5\u30a7\u30fc\u30ba\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6700\u9069\u5316\u30b5\u30a4\u30af\u30eb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-4-1\" >1. \u5b9a\u671f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-4-2\" >2. \u691c\u7d22\u30af\u30a8\u30ea\u306e\u7cbe\u67fb\u3068\u5e83\u544a\u6587\u306e\u6539\u5584<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-4-3\" >4. \u81ea\u52d5\u5165\u672d\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-5\" >2025\u5e74\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30c8\u30ec\u30f3\u30c9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/asue.jp\/blog\/?p=40509\/#i-6\" >\u307e\u3068\u3081\uff1a\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3053\u305d\u304c\u6210\u679c\u3092\u751f\u3080<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u5168\u4f53\u50cf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u904b\u7528\u3068\u306f\u3001\u5358\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u306a\u304c\u3089\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u8cb7\u306a\u3069\u8a2d\u5b9a\u3057\u305f\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9<\/span><\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<br>\u5168\u4f53\u3092\u300c\u6e96\u5099 \u2192 \u8a2d\u5b9a \u2192 \u914d\u4fe1 \u2192 \u6539\u5584\u300d\u306e4\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u6574\u7406\u3059\u308b\u3068\u3001\u6d41\u308c\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1000\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/b9ab496f59dfbc09f7788ded3e1d2f17-1024x1000.png\" alt=\"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u5168\u4f53\u30de\u30c3\u30d7\" class=\"wp-image-40514\" style=\"width:439px;height:auto\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/b9ab496f59dfbc09f7788ded3e1d2f17-1024x1000.png 1024w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/b9ab496f59dfbc09f7788ded3e1d2f17-300x293.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/b9ab496f59dfbc09f7788ded3e1d2f17-768x750.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/b9ab496f59dfbc09f7788ded3e1d2f17-1536x1501.png 1536w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/b9ab496f59dfbc09f7788ded3e1d2f17.png 1698w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u57fa\u3065\u3044\u3066\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u4eca\u307e\u3055\u306b\u30cb\u30fc\u30ba\u3092\u6301\u3064\u5c64\u3078\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u70b9\u304c\u6700\u5927\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u306b\u76f4\u7d50\u3057\u3084\u3059\u3044\u4e00\u65b9\u3067\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066\u8abf\u3079\u3066\u3044\u308b\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u5c4a\u304f\u305f\u3081\u3001\u9069\u5207\u306a\u7ba1\u7406\u3092\u6020\u308b\u3068\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u30af\u30ea\u30c3\u30af\u304c\u767a\u751f\u3057\u3001\u4e88\u7b97\u304c\u7121\u99c4\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u6563\u898b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5e83\u544a\u306e\u904b\u7528\u306b\u306f\u65e5\u3005\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3057\u305f\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<br><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u30fb\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09<\/span><\/strong>\u3068\u3044\u3063\u305f\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u7d99\u7d9a\u7684\u306b\u8abf\u6574\u3092\u91cd\u306d\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u59cb\u3081\u65b9\u30fb\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=32647\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-howto-listing-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ad\u30e3\u30d7\u30c1\u30e3\u4ed8\u304d\uff5c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u3084\u308a\u65b9\u3092\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u307e\u3059\uff01\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u59cb\u3081\u308b\u306a\u3089\u307e\u305a\u306f\u3053\u3053\u304b\u3089\uff01\u3084\u308a\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2024\u5e749\u670824\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ad\u30e3\u30d7\u30c1\u30e3\u4ed8\u304d\uff5c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u3084\u308a\u65b9\u3092\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u307e\u3059\uff01<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u30d5\u30ed\u30fc\u3084\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span><strong>\u6e96\u5099\u30d5\u30a7\u30fc\u30ba\uff1a\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u8a2d\u8a08\u6bb5\u968e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5e83\u544a\u914d\u4fe1\u3092\u59cb\u3081\u308b\u524d\u306b\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u76ee\u6a19\u30fb\u6307\u6a19\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9<\/span><\/strong>\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<br>\u3053\u306e\u6e96\u5099\u6bb5\u968e\u3092\u4e01\u5be7\u306b\u884c\u3046\u307b\u3069\u3001\u914d\u4fe1\u5f8c\u306e\u6700\u9069\u5316\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u3001\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-1\"><\/span><strong>1. \u76ee\u6a19\u8a2d\u5b9a\u3068KPI\u30fbKGI\u306e\u7b56\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u8ca2\u732e\u3059\u3079\u304d\u6700\u7d42\u7684\u306a\u4e8b\u696d\u76ee\u6a19\uff08KGI\uff09\u3068\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u8ffd\u3046\u3079\u304d\u4e2d\u9593\u6307\u6a19\uff08KPI\uff09<\/span><\/strong>\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>KGI\u306f\u3001\u4e8b\u696d\u5168\u4f53\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u6700\u7d42\u30b4\u30fc\u30eb\u3067\u3042\u308a\uff08\u4f8b\uff1a\u5e74\u9593\u58f2\u4e0a\u3007\u3007\u5186\u3001\u5951\u7d04\u4ef6\u6570\u3007\u3007\u4ef6\u306a\u3069\uff09\u3001\u3053\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u76ee\u6a19\u3092\u9006\u7b97\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300cCPA20,000\u5186\u4ee5\u4e0b\u300d\u300cCV\u6708\u959350\u4ef6\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<br>KPI\u3068\u3057\u3066\u306fCTR\u30fbCVR\u30fbCPA\u306a\u3069\u3092\u7528\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u304c\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3082\u4f75\u305b\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u904b\u7528\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6bb5\u968e\u3067\u306e\u6570\u5024\u76ee\u6a19\u304c\u66d6\u6627\u3060\u3068\u3001\u904b\u7528\u5f8c\u306e\u6539\u5584\u5224\u65ad\u304c\u611f\u899a\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u6570\u5024\u57fa\u6e96\u306e\u660e\u6587\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>KPI\u306b\u304a\u3051\u308b\u4ee3\u8868\u7684\u306a\u6307\u6a19\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    <h5 class=\"box-accent__ttl\">\u4e3b\u306aKPI\u6307\u6a19<\/h5>\r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/strong>\uff1a\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u306e\u5272\u5408<\/li>\n\n\n\n<li><strong>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/strong>\uff1a\u30af\u30ea\u30c3\u30af\u306e\u3046\u3061\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408<\/li>\n\n\n\n<li><strong>CPA\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\uff09<\/strong>\uff1a1\u4ef6\u306e\u6210\u679c\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8<\/li>\n\n\n\n<li><strong>ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09<\/strong>\uff1a\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u6bd4\u7387<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u3051\u3070\u914d\u4fe1\u5f8c\u306e\u8a55\u4fa1\u57fa\u6e96\u304c\u3076\u308c\u305a\u3001\u6700\u9069\u5316\u306e\u65b9\u5411\u6027\u3092\u8aa4\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 id=\"i-2-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-2\"><\/span><strong>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u300c\u8ab0\u306b\u5c4a\u3051\u305f\u3044\u304b\u300d<\/strong>\u3092\u5177\u4f53\u7684\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u3001\u5e83\u544a\u6587\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u8a2d\u5b9a\u306e\u8ef8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u3067\u306f\u696d\u7a2e\u30fb\u4f01\u696d\u898f\u6a21\u30fb\u5f79\u8077\u306a\u3069\u3001BtoC\u3067\u306f\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8208\u5473\u95a2\u5fc3\u306a\u3069\u3092\u7d30\u5206\u5316\u3057\u3066\u60f3\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<br>\u4f8b\u3048\u3070\u3001BtoB\u4f01\u696d\u306a\u3089\u5c0e\u5165\u691c\u8a0e\u8005\u3084\u610f\u601d\u6c7a\u5b9a\u5c64\u3001BtoC\u306a\u3089\u8cfc\u5165\u76f4\u524d\u5c64\u3001\u6bd4\u8f03\u691c\u8a0e\u5c64\u306a\u3069\u3001\u884c\u52d5\u6bb5\u968e\u3054\u3068\u306b\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u691c\u7d22\u610f\u56f3\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u8a2d\u8a08\u3092\u3059\u308b\u3053\u3068\u3067\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u30af\u30ea\u30c3\u30af\u3092\u9632\u304e\u3064\u3064\u3001CVR\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u304b\uff08\u60c5\u5831\u53ce\u96c6\u30fb\u6bd4\u8f03\u691c\u8a0e\u30fb\u8cfc\u8cb7\u76f4\u524d\uff09\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u8a34\u6c42\u306e\u89d2\u5ea6\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=39171\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-listingkwds-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u57fa\u672c\u3068\u898b\u76f4\u3057\u30dd\u30a4\u30f3\u30c8\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3053\u3061\u3089\u3067\u30c1\u30a7\u30c3\u30af\uff01<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e749\u670825\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u57fa\u672c\u3068\u898b\u76f4\u3057\u30dd\u30a4\u30f3\u30c8<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h3 id=\"i-2-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-3\"><\/span><strong>3. \u7af6\u5408\u5206\u6790\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7af6\u5408\u306e\u5e83\u544a\u3092\u5206\u6790\u3059\u308b\u3068\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u696d\u754c\u306e\u8a34\u6c42\u8ef8\u3084\u6599\u91d1\u76f8\u5834\u3001\u5e83\u544a\u6587\u306e\u50be\u5411\u304c\u628a\u63e1\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002<br>Google\u5e83\u544a\u306e\u300c\u5e83\u544a\u30d7\u30ec\u30d3\u30e5\u30fc\u3068\u8a3a\u65ad\u30c4\u30fc\u30eb\u300d\u3084\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u300d\u3092\u6d3b\u7528\u3057\u3066\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u30fb\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u30fb\u7af6\u5408\u5ea6\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u691c\u7d22\u6570\u304c\u591a\u3044\u30d3\u30c3\u30b0\u30ad\u30fc\u30ef\u30fc\u30c9\u3088\u308a\u3082\u30012\u301c3\u8a9e\u3067\u69cb\u6210\u3055\u308c\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u8fd1\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305d\u3046\u306a\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u6ce8\u529b\u3057\u305f\u65b9\u304c\u3001CVR\u304c\u9ad8\u304f\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u826f\u3044\u904b\u7528\u304c\u671f\u5f85\u3067\u304d\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u65b0\u7bc9\u6238\u5efa\u3066\u300d\u3060\u3051\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3088\u308a\u3082\u300c\u65b0\u7bc9\u6238\u5efa\u3066\u3000\u696d\u8005\u3000\u9078\u3073\u65b9\u300d\u3084\u300c\u65b0\u7bc9\u6238\u5efa\u3066\u3000\u4f4f\u5b85\u30ed\u30fc\u30f3\u63a7\u9664\u300d\u3068\u3044\u3063\u305f\u691c\u7d22\u8a9e\u306e\u65b9\u304c\u3001\u610f\u56f3\u304c\u660e\u78ba\u304b\u3064\u7af6\u5408\u304c\u6e1b\u308a\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span><strong>\u8a2d\u5b9a\u30d5\u30a7\u30fc\u30ba\uff1a\u69cb\u9020\u8a2d\u8a08\u3068\u5e83\u544a\u4f5c\u6210<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8a2d\u5b9a\u6bb5\u968e\u3067\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u9020\u306e\u6574\u7406\u3001\u5e83\u544a\u6587\u4f5c\u6210\u3001\u5165\u672d\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002<br>\u8a2d\u8a08\u304c\u8907\u96d1\u3059\u304e\u308b\u3068\u7ba1\u7406\u304c\u96e3\u3057\u304f\u306a\u308b\u305f\u3081\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u5f8c\u304b\u3089\u76f4\u3057\u3084\u3059\u3044\u69cb\u9020\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-1\"><\/span><strong>1. \u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u9020\u306e\u8a2d\u8a08\u3068\u6574\u7406<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001\u4e0a\u304b\u3089\u9806\u306b\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u2192 \u5e83\u544a\u30b0\u30eb\u30fc\u30d7 \u2192 \u5e83\u544a\u6587\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3068\u3044\u3046\u968e\u5c64\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"776\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/52b3d331bc77350f58d8cba23c80f620-1024x776.png\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u9020\u306e\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-39328\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/52b3d331bc77350f58d8cba23c80f620-1024x776.png 1024w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/52b3d331bc77350f58d8cba23c80f620-300x227.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/52b3d331bc77350f58d8cba23c80f620-768x582.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/52b3d331bc77350f58d8cba23c80f620-1536x1164.png 1536w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/52b3d331bc77350f58d8cba23c80f620-2048x1552.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e2d\u3067\u3001\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u691c\u7d22\u610f\u56f3\uff08\u3069\u3093\u306a\u4eba\u304c\u30fb\u4f55\u3092\u63a2\u3057\u3066\u3044\u308b\u304b\uff09\u3092\u63c3\u3048\u308b\u3068\u3001\u5e83\u544a\u306e\u8a55\u4fa1\u304c\u4e0a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u7121\u99c4\u306a\u30af\u30ea\u30c3\u30af\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u306e\u6291\u5236\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\uff1a\u98f2\u98df\u5e97\u3092\u5ba3\u4f1d\u3059\u308b\u5834\u5408<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\" style=\"width:auto\"><thead><tr><th><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d<\/strong><\/th><th><strong>\u76ee\u7684<\/strong><\/th><th><strong>\u5e83\u544a\u306e\u4f8b\u30fb\u8a34\u6c42\u5185\u5bb9<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3A<\/strong><\/td><td>\u65b0\u898f\u306e\u304a\u5ba2\u69d8\u3092\u5897\u3084\u3057\u305f\u3044<\/td><td>\u300c\u521d\u56de\u30af\u30fc\u30dd\u30f3\u300d\u300c\u30cd\u30c3\u30c8\u4e88\u7d04\u300d\u306a\u3069<\/td><\/tr><tr><td><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3B<\/strong><\/td><td>\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u547c\u3073\u623b\u3057\u305f\u3044<\/td><td>\u300c\u518d\u6765\u5e9710\uff05OFF\u300d\u300c\u4f1a\u54e1\u9650\u5b9a\u7279\u5178\u300d\u306a\u3069<\/td><\/tr><tr><td><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3C<\/strong><\/td><td>\u5e97\u540d\u3067\u691c\u7d22\u3057\u305f\u4eba\u5411\u3051<\/td><td>\u300c\u5e97\u8217\u516c\u5f0f\u30b5\u30a4\u30c8\u306f\u3053\u3061\u3089\u300d\u300c\u30a2\u30af\u30bb\u30b9\u60c5\u5831\u300d\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u9020\u306e\u8a73\u7d30\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=39324\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/0123_img-accounttargetdesign-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u6210\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\uff5c\u5931\u6557\u3057\u306a\u3044\u521d\u671f\u8a2d\u8a08\u306e\u30b3\u30c4\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u6210\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\uff01<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e7410\u67082\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u69cb\u6210\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\uff5c\u5931\u6557\u3057\u306a\u3044\u521d\u671f\u8a2d\u8a08\u306e\u30b3\u30c4<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h3 id=\"i-3-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-2\"><\/span><strong>2. \u5e83\u544a\u8981\u7d20\u306e\u6e96\u5099\u3068\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u306e\u8a2d\u8a08<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6e96\u5099\u30d5\u30a7\u30fc\u30ba\u3067\u884c\u3063\u305f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u5e83\u544a\u3067\u4f7f\u3046\u8981\u7d20\u3092\u4e01\u5be7\u306b\u8a2d\u8a08\u3057\u307e\u3059\u3002<br>\u4e3b\u306b\u8a2d\u8a08\u3059\u3079\u304d\u9805\u76ee\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u2460 \u5e83\u544a\u6587\u306e\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b<\/strong><\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3063\u305f\u5e83\u544a\u6587\u3092\u6e96\u5099\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u4f55\u3092\u6c42\u3081\u3066\u691c\u7d22\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b<\/li>\n\n\n\n<li>\u305d\u306e\u610f\u56f3\u306b\u5408\u308f\u305b\u3066\u8a34\u6c42\u8ef8\uff08\u4fa1\u683c\u3001\u5b9f\u7e3e\u3001\u30b9\u30d4\u30fc\u30c9\u306a\u3069\uff09\u3092\u6c7a\u3081\u308b<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u306eLP\u5185\u5bb9\u3068\u77db\u76fe\u3057\u306a\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u5e83\u544a\u6587\u306f\u904b\u7528\u4e2d\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u304c\u3001\u521d\u671f\u306e\u8a2d\u8a08\u6bb5\u968e\u3067\u306f\u8a34\u6c42\u3059\u308b\u65b9\u5411\u6027\u3092\u8a00\u8a9e\u5316\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u5e83\u544a\u6587\u306e\u66f8\u304d\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044<\/strong>\uff01<\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=40214\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img2511-clickcopypoint-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u52b9\u679c\u7684\u306a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6587\u306e\u66f8\u304d\u65b9\u3068\u306f\uff1f\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u30b3\u30d4\u30fc\u306e\u30dd\u30a4\u30f3\u30c8\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u809d\uff01\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5e83\u544a\u6587\u306e\u66f8\u304d\u65b9\u3068\u306f\uff1f<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e7411\u670820\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u52b9\u679c\u7684\u306a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6587\u306e\u66f8\u304d\u65b9\u3068\u306f\uff1f\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u30b3\u30d4\u30fc\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<p><strong>\u2461 LP\u306e\u8a34\u6c42\u30d1\u30bf\u30fc\u30f3\u3092\u8003\u3048\u308b<\/strong><\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<\/li>\n\n\n\n<li>CTA\u30dc\u30bf\u30f3\u306e\u6587\u8a00\u30fb\u914d\u7f6e<\/li>\n\n\n\n<li>\u5b9f\u7e3e\u3084\u6bd4\u8f03\u60c5\u5831\u306e\u898b\u305b\u65b9<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u3066LP\u306e\u69cb\u6210\u3092\u6c7a\u3081\u308b<\/span><\/strong>\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u9069\u5207\u306a\u9806\u756a\u3067\u63d0\u793a\u3067\u304d\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u6d41\u308c\u3092\u4f5c\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u2462 \u5165\u672d\u6226\u7565\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/p>\n\n\n\n<p>\u5165\u672d\u6226\u7565\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u914d\u4fe1\u7d50\u679c\u306b\u5927\u304d\u304f\u95a2\u308f\u308b\u57fa\u672c\u8a2d\u5b9a\u306e\u3072\u3068\u3064\u3067\u3059\u3002<br>\u307e\u305a\u306f\u3001\u81ea\u793e\u306e\u76ee\u6a19\u306b\u5408\u3063\u305f\u6226\u7565\u3092\u9078\u3073\u3001\u521d\u671f\u8a2d\u5b9a\u3068\u3057\u3066\u63a1\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee3\u8868\u7684\u306a\u5165\u672d\u6226\u7565\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u624b\u52d5\u5165\u672d<\/strong>\uff1a\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u3092\u5e83\u544a\u4e3b\u304c\u81ea\u5206\u3067\u8a2d\u5b9a\u3057\u3001\u7d30\u304b\u304f\u8abf\u6574\u3067\u304d\u308b\u5165\u672d\u65b9\u6cd5<\/li>\n\n\n\n<li><strong>\u30af\u30ea\u30c3\u30af\u6570\u306e\u6700\u5927\u5316<\/strong>\uff1a\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u3001\u81ea\u52d5\u3067\u5165\u672d\u984d\u3092\u8abf\u6574\u3059\u308b\u65b9\u6cd5<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u6700\u5927\u5316<\/strong>\uff1a\u3088\u308a\u591a\u304f\u306eCV\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001AI\u304c\u5165\u672d\u5358\u4fa1\u3092\u6700\u9069\u5316\u3059\u308b\u81ea\u52d5\u5165\u672d\u65b9\u5f0f<\/li>\n\n\n\n<li><strong>\u76ee\u6a19CPA<\/strong>\uff1a\u8a2d\u5b9a\u3057\u305fCPA\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u30011\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u5358\u4fa1\u3092\u57fa\u6e96\u306b\u5165\u672d\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5<\/li>\n\n\n\n<li><strong>\u76ee\u6a19ROAS<\/strong>\uff1a\u8a2d\u5b9a\u3057\u305fROAS\u3092\u57fa\u6e96\u306b\u3001\u58f2\u4e0a\u52b9\u7387\u304c\u6700\u5927\u5316\u3059\u308b\u3088\u3046\u5165\u672d\u984d\u3092\u81ea\u52d5\u8abf\u6574\u3059\u308b\u65b9\u5f0f<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u6700\u521d\u306f<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u5b66\u7fd2\u304c\u5b89\u5b9a\u3059\u308b\u307e\u3067 1\u3064\u306e\u6226\u7565\u3067\u30b9\u30bf\u30fc\u30c8\u3059\u308b<\/span><\/strong>\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<br>\u305d\u306e\u3046\u3048\u3067\u3001\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u300c\u624b\u52d5\u5165\u672d\u304b\u3089\u76ee\u6a19CPA\u3078\u300d\u300c\u30af\u30ea\u30c3\u30af\u6700\u5927\u5316\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u5927\u5316\u3078\u300d\u306a\u3069\u3001\u3069\u306e\u6226\u7565\u304c\u81ea\u793e\u306eKPI\u306b\u5408\u3063\u3066\u3044\u308b\u304b\u3092\u8003\u616e\u3057\u3066\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u8e0f\u307e\u3048\u305f\u3046\u3048\u3067\u3001\u5404\u7a2e\u5165\u7a3f\u3084\u8a2d\u5b9a\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"i-3-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-3\"><\/span><strong>3. \u5165\u672d\u5358\u4fa1\u3068CV\u8a08\u6e2c\u8a2d\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5165\u672d\u5358\u4fa1\u306f\u76ee\u6a19CPA\u3084ROAS\u3092\u57fa\u6e96\u306b\u9006\u7b97\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br>\u65e5\u4e88\u7b97\u306e\u914d\u5206\u306f\u6708\u9593\u4e88\u7b97\u3092\u7a3c\u50cd\u65e5\u6570\u3067\u5272\u3063\u305f\u5024\u3092\u30d9\u30fc\u30b9\u3068\u3057\u3064\u3064\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u60f3\u5b9a\u30af\u30ea\u30c3\u30af\u6570\u304b\u3089\u4f7f\u3044\u304d\u308c\u308b\u91d1\u984d\u304b\u3082\u78ba\u8a8d\u3057\u3066\u5fae\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u8a08\u6e2c\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u6539\u5584\u3082\u6700\u9069\u5316\u3082\u884c\u3048\u306a\u3044\u305f\u3081\u3001\u8a08\u6e2c\u74b0\u5883\u306e\u6574\u5099\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u306e\u8a2d\u7f6e\u3084GA4\u3068\u306e\u9023\u643a\u306a\u3069\uff09\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span><strong>\u914d\u4fe1\u30fb\u6539\u5584\u30d5\u30a7\u30fc\u30ba\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6700\u9069\u5316\u30b5\u30a4\u30af\u30eb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u304b\u3089\u304c\u3001\u904b\u7528\u306e\u672c\u756a\u3067\u3059\u3002<strong>\u65e5\u6b21\u30fb\u9031\u6b21\u30fb\u6708\u6b21\u3067\u306e\u5b9a\u671f\u30c1\u30a7\u30c3\u30af\u3068\u5206\u6790<\/strong>\u3092\u884c\u3044\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u767a\u898b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-1\"><\/span><strong>1. \u5b9a\u671f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65e5\u6b21<\/strong>\uff1a\u5e83\u544a\u8cbb\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u30fbCPA<\/li>\n\n\n\n<li><strong>\u9031\u6b21<\/strong>\uff1a\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u50be\u5411\u5206\u6790\u30fb\u691c\u7d22\u30af\u30a8\u30ea\u306e\u78ba\u8a8d<\/li>\n\n\n\n<li><strong>\u6708\u6b21<\/strong>\uff1a\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u5225\u306e\u6210\u679c\u6bd4\u8f03\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u4e88\u7b97\u518d\u914d\u5206<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u914d\u4fe1\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u3059\u3050\u306e\u3046\u3061\u306f\u3001\u77ed\u671f\u7684\u306a\u6570\u5024\u5909\u52d5\u306b\u5de6\u53f3\u3055\u308c\u305a\u3001\u4e00\u5b9a\u671f\u9593\uff08\u5c11\u306a\u304f\u3068\u30821\u301c2\u9031\u9593\uff09\u306e\u63a8\u79fb\u3092\u89b3\u5bdf\u3057\u3066\u304b\u3089\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\"\/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u3088\u308a\u5177\u4f53\u7684\u306a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6539\u5584\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\uff01<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=38114\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-howtoimproveads-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\uff1f\u6539\u5584\u306e\u9032\u3081\u65b9\u3068\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u300c\u6210\u679c\u304c\u51fa\u306a\u3044\uff01\u300d\u3092\u89e3\u6d88\u3059\u308b\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e748\u670821\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\uff1f\u6539\u5584\u306e\u9032\u3081\u65b9\u3068\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h3 id=\"i-4-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-2\"><\/span><strong>2. \u691c\u7d22\u30af\u30a8\u30ea\u306e\u7cbe\u67fb\u3068\u5e83\u544a\u6587\u306e\u6539\u5584<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u691c\u7d22\u30af\u30a8\u30ea\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u3057\u305f\u8a9e\u53e5\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br>\u30ec\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u610f\u56f3\u3057\u306a\u3044\u691c\u7d22\u8a9e\u53e5\u3092\u9664\u5916\u3057\u3066\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8a9e\u53e5\u3092\u8ffd\u52a0\u3067\u304d\u308b\u305f\u3081\u3001\u6d41\u5165\u306e\u8cea\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u73fe\u5728\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u3001\u5e83\u544a\u6587\u305d\u306e\u3082\u306e\u3092\u76f4\u63a5\u6bd4\u8f03\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u691c\u7d22\u5e83\u544a\uff08RSA\uff09\u304c\u81ea\u52d5\u3067\u898b\u51fa\u3057\u30fb\u8aac\u660e\u6587\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u6539\u5584\u3059\u308b\u65b9\u6cd5\u304c\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u8907\u6570\u306e\u898b\u51fa\u3057\u3084\u8aac\u660e\u6587\u3092\u7528\u610f\u3057\u3066\u304a\u3051\u3070\u3001\u914d\u4fe1\u3057\u306a\u304c\u3089\u81ea\u7136\u3068\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8981\u7d20\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br>\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u3092CTR\u3060\u3051\u3067\u306a\u304f\u3001CVR\u30fbCPA\u306a\u3069\u3068\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. LP\u306e\u6700\u9069\u5316<\/strong><\/h4>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3063\u3066\u3044\u306a\u3044LP\u306f\u3001\u305f\u3068\u3048\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3082\u96e2\u8131\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br>\u7279\u306b\u610f\u8b58\u3057\u305f\u3044\u306e\u306f\u4ee5\u4e0b\u306e3\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\uff5eLP\u5e8f\u76e4\u30e6\u30fc\u30b6\u30fc\u306e\u60a9\u307f\u3068\u89e3\u6c7a\u7b56\u3092\u63d0\u793a<\/li>\n\n\n\n<li>CTA\u30dc\u30bf\u30f3\u3092\u30e6\u30fc\u30b6\u30fc\u5c0e\u7dda\u306b\u5408\u308f\u305b\u3066\u914d\u7f6e<\/li>\n\n\n\n<li>\u4fe1\u983c\u3092\u5f97\u308b\u305f\u3081\u306e\u60c5\u5831\uff08\u4e8b\u4f8b\u30fb\u53e3\u30b3\u30df\u30fb\u5b9f\u7e3e\uff09\u3092\u660e\u78ba\u306b\u63b2\u8f09<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u3046\u3044\u3063\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u8e0f\u307e\u3048\u3066\u6539\u5584\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3001CVR\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-3\"><\/span><strong>4. \u81ea\u52d5\u5165\u672d\u306e\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6539\u5584\u3067\u306f\u3001\u81ea\u52d5\u5165\u672d\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u904b\u7528\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<br>Google\u5e83\u544a\u306e\u81ea\u52d5\u5165\u672d\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">AI\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5165\u672d\u8abf\u6574\u3092\u884c\u3046\u305f\u3081\u3001\u6210\u679c\u304c\u51fa\u3084\u3059\u3044\u691c\u7d22\u8a9e\u53e5\u3092\u81ea\u52d5\u3067\u6700\u9069\u5316\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<p>\u904b\u7528\u304c\u5b89\u5b9a\u3057\u305f\u3089\u3001\u307e\u305a\u306f\u81ea\u5206\u3067\u91d1\u984d\u3092\u8abf\u6574\u3059\u308b\u624b\u52d5\u5165\u672d\u304b\u3089\u59cb\u3081\u3001\u6210\u679c\u306b\u5fdc\u3058\u3066 AI\u304c\u81ea\u52d5\u3067\u8abf\u6574\u3057\u3066\u304f\u308c\u308b\u76ee\u6a19CPA\u3078\u3001\u3055\u3089\u306b\u58f2\u4e0a\u91cd\u8996\u306e\u76ee\u6a19ROAS\u3078\u3068\u6bb5\u968e\u7684\u306b\u5207\u308a\u66ff\u3048\u308b\u3068\u3001\u6539\u5584\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span><strong>2025\u5e74\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30c8\u30ec\u30f3\u30c9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2025\u5e74\u73fe\u5728\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306fAI\u3068\u81ea\u52d5\u5316\u306e\u767a\u5c55\u306b\u3088\u308a\u3001\u904b\u7528\u306e\u3042\u308a\u65b9\u304c\u5927\u304d\u304f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<br>\u4eba\u304c\u884c\u3046\u3079\u304d\u306f\u8a2d\u5b9a\u3088\u308a\u3082\u3001\u5206\u6790\u3068\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u3002\u3064\u307e\u308a\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u8003\u3048\u308b\u904b\u7528<\/span><\/strong>\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304b\u3089\u306f<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u691c\u7d22\u5e83\u544a \u00d7 SNS \u00d7 \u52d5\u753b\u5e83\u544a\u300d\u306a\u3069\u8907\u6570\u306e\u5a92\u4f53\u30fb\u5e83\u544a\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u904b\u7528<\/span><\/strong>\u304c\u5897\u3048\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u304a\u308a\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u30c8\u30ec\u30f3\u30c9\u306f\u4ee5\u4e0b\u306e3\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>AI\u306b\u3088\u308b\u81ea\u52d5\u6700\u9069\u5316\u306e\u7cbe\u5ea6\u5411\u4e0a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5165\u672d\u8abf\u6574\u30fb\u5e83\u544a\u6587\u751f\u6210\u30fb\u914d\u4fe1\u6642\u9593\u306e\u6700\u9069\u5316\u306a\u3069\u304c\u81ea\u52d5\u3067\u884c\u308f\u308c\u3001\u904b\u7528\u8005\u306f\u6226\u7565\u8a2d\u8a08\u306b\u6ce8\u529b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u9867\u5ba2\u30c7\u30fc\u30bf\uff09\u6d3b\u7528\u306e\u91cd\u8981\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u898f\u5236\u306e\u5f71\u97ff\u3067\u3001\u81ea\u793e\u3067\u96c6\u3081\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<br>\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08CRM\uff09\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u97f3\u58f0\u691c\u7d22\u30fb\u81ea\u7136\u8a00\u8a9e\u691c\u7d22\u3078\u306e\u5bfe\u5fdc<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u300c\u301c\u3059\u308b\u306b\u306f\uff1f\u300d\u578b\u306e\u691c\u7d22\u304c\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u81ea\u7136\u306a\u8cea\u554f\u306b\u7b54\u3048\u308b\u5f62\u306e\u5e83\u544a\u6587\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<h2 id=\"i-6\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-6\"><\/span><strong>\u307e\u3068\u3081\uff1a\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3053\u305d\u304c\u6210\u679c\u3092\u751f\u3080<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" 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