{"id":38774,"date":"2025-09-11T07:55:00","date_gmt":"2025-09-10T22:55:00","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=38774"},"modified":"2025-12-02T11:25:34","modified_gmt":"2025-12-02T02:25:34","slug":"cm-advertising-budget","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=38774","title":{"rendered":"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u5e83\u544a\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u3068\u914d\u5206\u6226\u7565\uff5c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u8003\u3048\u65b9"},"content":{"rendered":"\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u904b\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u308c\u3060\u3051\u306e\u4e88\u7b97\u3092\u304b\u3051\u308b\u304b\u3088\u308a\u3082<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u3069\u306e\u3088\u3046\u306b\u4e88\u7b97\u3092\u8a2d\u5b9a\u3057\u3001\u914d\u5206\u3059\u308b\u304b\u300d<\/span><\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u304b\u3089\u914d\u5206\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u3055\u3089\u306b\u52b9\u7387\u7684\u306b\u6210\u679c\u3092\u4e0a\u3052\u308b\u5b9f\u8df5\u30c6\u30af\u30cb\u30c3\u30af\u307e\u3067\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u306a\u8003\u3048\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fcb7b27cd2f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fcb7b27cd2f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-1\" >\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e88\u7b97\u8a2d\u5b9a\u306b\u304a\u3051\u308b\u57fa\u672c\u539f\u5247<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-1-1\" >\u5e83\u544a\u4e88\u7b97\u3092\u8a2d\u8a08\u3059\u308b\u57fa\u672c\u7684\u306a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-1-2\" >\u4e88\u7b97\u5897\u52a0\uff1d\u6210\u679c\u5897\u3067\u306f\u306a\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-2\" >\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e88\u7b97\u8a2d\u8a08\u306b\u5fc5\u8981\u306a3\u3064\u306e\u8996\u70b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-2-1\" >1. \u4e8b\u696d\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u4e88\u7b97\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-2-2\" >2. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u5408\u5ea6\u3068CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-2-3\" >3. ROI\u8996\u70b9\u3067\u306e\u914d\u5206<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-3\" >\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e88\u7b97\u914d\u5206\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-3-1\" >\u691c\u7d22\u306e\u76ee\u7684\u3092\u610f\u8b58\u3057\u3066\u914d\u5206<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-3-2\" >\u30c7\u30d0\u30a4\u30b9\u5225\u914d\u5206<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-3-3\" >\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u5225\u914d\u5206<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-4\" >\u4e88\u7b97\u52b9\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-4-1\" >1. \u30cd\u30ac\u30c6\u30a3\u30d6\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-4-2\" >2. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-4-3\" >3. \u5b9a\u671f\u7684\u306aAB\u30c6\u30b9\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-4-4\" >4. \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305fPDCA\u306e\u7d99\u7d9a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/asue.jp\/blog\/?p=38774\/#i-5\" >\u307e\u3068\u3081\uff1a\u9032\u5316\u3059\u308b\u4e88\u7b97\u8a2d\u8a08\u3068\u914d\u5206\u6226\u7565<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e88\u7b97\u8a2d\u5b9a\u306b\u304a\u3051\u308b\u57fa\u672c\u539f\u5247<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e88\u7b97\u3092\u7d44\u3080\u969b\u306b\u6700\u521d\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u306f\u3001\u5358\u306a\u308b\u91d1\u984d\u306e\u591a\u5be1\u3067\u306f\u306a\u304f<strong>\u300c\u6210\u679c\u3068\u306e\u6574\u5408\u6027\u300d<\/strong>\u3067\u3059\u3002<br>\u4ee5\u4e0b\u3067\u306f\u4e88\u7b97\u6c7a\u5b9a\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br><\/p>\n\n\n\n<h3 id=\"i-1-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1-1\"><\/span><strong>\u5e83\u544a\u4e88\u7b97\u3092\u8a2d\u8a08\u3059\u308b\u57fa\u672c\u7684\u306a\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u4e88\u7b97\u8a2d\u5b9a\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3068\u3057\u3066\u3001\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3059\u308b\u8a2d\u8a08\u624b\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u6708\u9593\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u76ee\u6a19\u304c100\u4ef6\u3067\u3001\u60f3\u5b9a\u3055\u308c\u308bCPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c5,000\u5186\u306a\u3089\u3001\u5fc5\u8981\u306a\u5e83\u544a\u4e88\u7b97\u306f<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-box smb-box\" style=\"--smb-box--border-radius:10px;--smb-box--background-color:#f1fafc;--smb-box--background-opacity:1;--smb-box--border-width:3px\"><div class=\"smb-box__background\"><\/div><div class=\"smb-box__body is-layout-constrained wp-block-snow-monkey-blocks-box-is-layout-constrained\">\n<p><strong>100\u4ef6\u00d75,000\u5186\uff1d50\u4e07\u5186<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>\u304c\u76ee\u5b89\u3068\u306a\u308a\u307e\u3059\u3002<br><br>\u3053\u308c\u304c\u300c\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3059\u308b\u300d\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_01-1-1024x694.png\" alt=\"\u5fc5\u8981\u306a\u5e83\u544a\u4e88\u7b97\u306e\u7b97\u51fa\u30a4\u30e1\u30fc\u30b8\u56f3\" class=\"wp-image-38799\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_01-1-1024x694.png 1024w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_01-1-300x203.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_01-1-768x520.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_01-1-1536x1040.png 1536w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_01-1-2048x1387.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u307e\u3060\u5b9f\u7e3e\u304c\u5c11\u306a\u3044\u6bb5\u968e\u3067\u306f\u3001<strong>\u696d\u754c\u5e73\u5747CPA\u3084\u7af6\u5408\u60c5\u5831\u3092\u53c2\u8003\u306b\u4eee\u306e\u76ee\u5b89\u3092\u8a2d\u5b9a\u3057\u3001\u904b\u7528\u3092\u901a\u3058\u3066\u8abf\u6574\u3057\u3066\u3044\u304f<\/strong>\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\" \/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u8cbb\u7528\u76f8\u5834\u3084\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=32170\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/listing_ad_hiyou_eyecatch-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u30112025\u5e74\u6700\u65b0\uff5c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u8cbb\u7528\uff5c\u8cbb\u7528\u76f8\u5834\u3084\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u8cbb\u7528\uff5c\u8cbb\u7528\u76f8\u5834\u3084\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2024\u5e748\u670826\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u30112025\u5e74\u6700\u65b0\uff5c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u8cbb\u7528\uff5c\u8cbb\u7528\u76f8\u5834\u3084\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h3 id=\"i-1-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1-2\"><\/span><strong>\u4e88\u7b97\u5897\u52a0\uff1d\u6210\u679c\u5897\u3067\u306f\u306a\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u4e88\u7b97\u3092\u5897\u3084\u305b\u3070\u3001\u305d\u306e\u307e\u307e\u6210\u679c\u3082\u4e0a\u304c\u308b\u3068\u8003\u3048\u308b\u306e\u306f\u5371\u967a\u3067\u3059\u3002<strong>\u7121\u8a08\u753b\u306a\u5897\u984d\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u306e\u60aa\u5316\u306b\u3064\u306a\u304c\u308b<\/strong>\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u304c\u9ad8\u9a30\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u304c\u4e0b\u304c\u3063\u3066CPA\u304c\u60aa\u5316\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3067\u3001\u305f\u3060\u4e88\u7b97\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u3001\u304b\u3048\u3063\u30661\u4ef6\u3042\u305f\u308a\u306e\u6210\u679c\u30b3\u30b9\u30c8\u304c\u60aa\u5316\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<br>CPC\u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u904e\u5270\u306b\u4e88\u7b97\u3092\u914d\u5206\u3059\u308c\u3070\u3001\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u304c\u504f\u3063\u3066\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u5168\u4f53\u306e\u52b9\u7387\u304c\u4e0b\u304c\u308b\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f<strong>\u300c\u3044\u3064\u3001\u3069\u306e\u3088\u3046\u306b\u5897\u984d\u3059\u3079\u304d\u304b\u300d<\/strong>\u306e\u898b\u6975\u3081\u3067\u3059\u3002<br>\u904e\u53bb\u306e\u5b9f\u7e3e\u3084\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u4e88\u7b97\u3092\u5897\u3084\u3059\u3079\u304d\u5c40\u9762\u3068\u7dad\u6301\u30fb\u524a\u6e1b\u3059\u3079\u304d\u5c40\u9762\u3092\u5224\u65ad\u3057\u3001\u6210\u679c\u3068\u9023\u52d5\u3057\u305f\u67d4\u8edf\u306a\u8abf\u6574\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>CPC\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u4e0b\u306e\u8a18\u4e8b\u3067\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=38554\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-how-to-decide-cpc-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u306f\u3069\u3046\u6c7a\u307e\u308b\uff1f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u8cbb\u7528\u306e\u5185\u8a33\u3068\u6291\u3048\u65b9\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u306f\u3069\u3046\u6c7a\u307e\u308b\uff1f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u8cbb\u7528\u306e\u5185\u8a33\u3068\u6291\u3048\u65b9<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e749\u67084\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u306f\u3069\u3046\u6c7a\u307e\u308b\uff1f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u8cbb\u7528\u306e\u5185\u8a33\u3068\u6291\u3048\u65b9<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e88\u7b97\u8a2d\u8a08\u306b\u5fc5\u8981\u306a3\u3064\u306e\u8996\u70b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u4e88\u7b97\u8a2d\u8a08\u306b\u306f\u3001\u4e8b\u696d\u306e\u30d5\u30a7\u30fc\u30ba\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7279\u6027\u3001\u305d\u3057\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8996\u70b9\u304b\u3089\u306e\u6226\u7565\u7acb\u6848\u304c\u5fc5\u9808\u3067\u3059\u3002<br>\u3053\u306e\u7ae0\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u306b\u3064\u3044\u3066\u3001\u5b9f\u8df5\u306b\u843d\u3068\u3057\u8fbc\u3081\u308b\u5f62\u3067\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-1\"><\/span><strong>1. \u4e8b\u696d\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u4e88\u7b97\u8a2d\u8a08<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f01\u696d\u306e\u6210\u9577\u6bb5\u968e\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u306b\u6c42\u3081\u3089\u308c\u308b\u5f79\u5272\u306f\u7570\u306a\u308a\u307e\u3059\u3002<br>\u4e00\u822c\u7684\u306b\u3001<strong>\u65b0\u898f\u7acb\u3061\u4e0a\u3052\u671f\u3067\u3042\u308c\u3070\u300c\u8a8d\u77e5\u7372\u5f97\u300d<\/strong>\u304c\u512a\u5148\u3055\u308c\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u305f\u3081\u306e\u4e88\u7b97\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001<strong>\u6210\u9577\u671f\u306b\u306f\u300c\u6210\u679c\u306e\u6700\u5927\u5316\u300d\u3001\u5b89\u5b9a\u904b\u7528\u671f\u306b\u306f\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6700\u9069\u5316\u300d<\/strong>\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<br>\u81ea\u793e\u306e\u73fe\u72b6\u3068\u4eca\u5f8c\u306e\u5c55\u671b\u3092\u898b\u636e\u3048\u3066\u3001\u4e88\u7b97\u914d\u5206\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"i-2-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-2\"><\/span><strong>2. \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7af6\u5408\u5ea6\u3068CPC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u51fa\u7a3f\u306b\u304a\u3044\u3066\u306f\u3001<strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a\u304c\u8cbb\u7528\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300c\u4fdd\u967a\u300d\u300c\u4e0d\u52d5\u7523\u300d\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u30011\u4ef6\u3042\u305f\u308a\u306e\u6210\u7d04\u5358\u4fa1\u304c\u9ad8\u3044\u3053\u3068\u3084\u7af6\u5408\u304c\u591a\u3044\u3053\u3068\u306a\u3069\u304b\u3089\u3001CPC\u304c\u9ad8\u9a30\u3057\u3084\u3059\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u6570\u5343\u5186\u306b\u9054\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u5c11\u984d\u4e88\u7b97\u3067\u306f\u5341\u5206\u306a\u9732\u51fa\u304c\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u9006\u306b\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u547c\u3070\u308c\u308b\u300c\u751f\u547d\u4fdd\u967a\u3000\u5973\u6027\u300030\u4ee3\u3000\u7a4d\u7acb\u300d\u3084\u300c\u4e0d\u52d5\u7523\u3000\u540d\u53e4\u5c4b\u3000\u4e00\u4eba\u66ae\u3089\u3057\u30001K\u300d\u306e\u3088\u3046\u306a\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u9700\u8981\u3092\u7d30\u304b\u304f\u7279\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3089\u3001CPC\u3092\u6291\u3048\u3064\u3064CV\u3092\u72d9\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/span><\/strong>\u3002<br>\u7af6\u5408\u72b6\u6cc1\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u3001\u4e88\u7b97\u3068\u6210\u679c\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u610f\u8b58\u3057\u305f\u8a2d\u8a08\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-3\"><\/span><strong>3. ROI\u8996\u70b9\u3067\u306e\u914d\u5206<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u4e88\u7b97\u306b\u76ee\u3092\u5411\u3051\u308b\u969b\u3001\u5358\u306bCPA\u306b\u3060\u3051\u76ee\u3092\u5411\u3051\u308b\u3068\u3001\u672c\u6765\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u898b\u8aa4\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u5e83\u544a\u6295\u8cc7\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u3001ROAS\u3082\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u4e88\u7b97\u3092\u914d\u5206\u3059\u3079\u304d<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001CPA\u304c\u9ad8\u304f\u3066\u3082\u9ad8\u5358\u4fa1\u5546\u54c1\u306e\u6210\u7d04\u304c\u5f97\u3089\u308c\u308b\u5834\u5408\u3001\u7d50\u679c\u3068\u3057\u3066\u9ad8ROAS\u304c\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span><strong>\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e88\u7b97\u914d\u5206\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5e83\u544a\u8cbb\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u306b\u306f<strong>\u300c\u3069\u3053\u306b\u3001\u3069\u308c\u3060\u3051\u4f7f\u3046\u304b\u300d<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<br>\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u76ee\u7684\u3084\u4f7f\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3001\u914d\u4fe1\u6642\u9593\u5e2f\u306b\u3088\u3063\u3066\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3078\u306e\u53cd\u5fdc\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u5206\u6790\u3068\u8abf\u6574\u3092\u7e70\u308a\u8fd4\u3059\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\" \/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p><strong>\u914d\u5206\u65b9\u6cd5\u306b\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u3093\u306a\u5207\u308a\u53e3\u304c\u3042\u308b\u3093\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h3 id=\"i-3-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-1\"><\/span><strong>\u691c\u7d22\u306e\u76ee\u7684\u3092\u610f\u8b58\u3057\u3066\u914d\u5206<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u4f8b\u3048\u3070\u300c\u3007\u3007\uff08\u88fd\u54c1\u540d\uff09\u3000\u8a55\u5224\u300d\u300c\u81ea\u52d5\u8eca\u4fdd\u967a\u3000\u898b\u7a4d\u3082\u308a\u300d\u306a\u3069\u5177\u4f53\u7684\u306b\u8cfc\u5165\u3084\u5951\u7d04\u3092\u898b\u636e\u3048\u305f<strong>\u9855\u5728\u5c64\u5411\u3051<\/strong>\u306e\u3082\u306e\u3068\u3001\u300c\u7d4c\u8cbb\u7cbe\u7b97\u3000\u52b9\u7387\u5316\u3059\u308b\u65b9\u6cd5\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u306e\u89e3\u6c7a\u7b56\u3092\u6a21\u7d22\u3057\u3066\u3044\u308b<strong>\u6f5c\u5728\u5c64\u5411\u3051<\/strong>\u306e\u3082\u306e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9855\u5728\u5c64\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u3044\u305f\u3081\u3001\u3053\u3046\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u91cd\u70b9\u914d\u5206\u3059\u308b\u3053\u3068\u3067\u3001\u5c11\u306a\u3044\u8cbb\u7528\u3067\u6210\u679c\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-2\"><\/span><strong>\u30c7\u30d0\u30a4\u30b9\u5225\u914d\u5206<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2025\u5e74\u6642\u70b9\u3067\u306f\u3001\u591a\u304f\u306eWeb\u5e83\u544a\u3084\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066PC\u3088\u308a\u3082\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u4e3b\u6d41\u3067\u3059\u3002<br>\u305f\u3060\u3057\u3001\u30b8\u30e3\u30f3\u30eb\u3084\u88fd\u54c1\u306b\u3088\u3063\u3066\u306f\u3001PC\u306e\u65b9\u304c\u6210\u7d04\u7387\u304c\u9ad8\u3044\u30b1\u30fc\u30b9\u3082\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">Google\u5e83\u544a\u3067\u306f\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306b\u5165\u672d\u8abf\u6574\u304c\u53ef\u80fd<\/span><\/strong>\u306a\u305f\u3081\u3001\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u5143\u306b\u6700\u9069\u306a\u4e88\u7b97\u914d\u5206\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-3\"><\/span><strong>\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u5225\u914d\u5206<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u5fdc\u3058\u305f\u6642\u9593\u5225\u306e\u6226\u7565\u3082\u3001\u6210\u679c\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u591a\u304f\u306e\u696d\u754c\u306b\u304a\u3044\u3066<strong>BtoB\u4f01\u696d\u3067\u306f\u5e73\u65e59\uff5e18\u6642\u304cCV\u306e\u30b4\u30fc\u30eb\u30c7\u30f3\u30bf\u30a4\u30e0\u3067\u3059\u304c\u3001BtoC\u3067\u306f\u591c\u9593\u3084\u9031\u672b\u306e\u65b9\u304c\u6210\u679c\u304c\u4e0a\u304c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002<br>\u6642\u9593\u5e2f\u5225\u306e\u5206\u6790\u3068\u5165\u672d\u8abf\u6574\u306f\u3001\u4e88\u7b97\u306e\u7121\u99c4\u3092\u7701\u304f\u3046\u3048\u3067\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u8cbb\u7528\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u306b\u306f\u3001\u914d\u5206\u306e\u4ed5\u65b9\u304c\u30ab\u30ae\u306b\u306a\u308a\u307e\u3059\u3002<br>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3084\u30c7\u30d0\u30a4\u30b9\u5225\u3001\u6642\u9593\u5e2f\u3054\u3068\u306e\u7279\u6027\u3092\u6d3b\u7528\u3057\u3001\u52b9\u7387\u7684\u306a\u4e88\u7b97\u8a2d\u8a08\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span><strong>\u4e88\u7b97\u52b9\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6210\u679c\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u8a2d\u5b9a\u3084\u914d\u5206\u3060\u3051\u3067\u306a\u304f\u3001\u65e5\u3005\u306e\u904b\u7528\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<br>\u3053\u3053\u3067\u306f\u3001\u5e83\u544a\u4e88\u7b97\u3092\u7121\u99c4\u306a\u304f\u4f7f\u3044\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u30014\u3064\u306e\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-1\"><\/span><strong>1. \u30cd\u30ac\u30c6\u30a3\u30d6\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6d3b\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u300c\u3069\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u304b\u300d\u3060\u3051\u3067\u306a\u304f<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u8868\u793a\u3055\u305b\u306a\u3044\u304b\u300d<\/span><\/strong>\u3082\u91cd\u8981\u3067\u3059\u3002<br>\u610f\u56f3\u3057\u306a\u3044\u691c\u7d22\u8a9e\u53e5\u306b\u81ea\u793e\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u3068\u3001CV\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u7121\u95a2\u4fc2\u306a\u30af\u30ea\u30c3\u30af\u304c\u767a\u751f\u3057\u3001\u4e88\u7b97\u304c\u7121\u99c4\u306b\u6d88\u5316\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u6709\u6599\u5546\u6750\u306e\u76f4\u63a5\u7684\u306a\u8cfc\u5165\u3092\u76ee\u7684\u306b\u904b\u7528\u3059\u308b\u5834\u5408\u3067\u3042\u308c\u3070\u300c\u7121\u6599\u300d\u300c\u30bf\u30c0\u300d\u300c\u30d5\u30ea\u30fc\u300d\u306a\u3069\u3092\u30cd\u30ac\u30c6\u30a3\u30d6\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u9664\u5916\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u7d50\u3073\u3064\u304d\u306b\u304f\u3044\u691c\u7d22\u304b\u3089\u81ea\u793e\u306e\u5e83\u544a\u3092\u9060\u3056\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-2\"><\/span><strong>2. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5f8c\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u308c\u308b\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u300d\u304c\u9b45\u529b\u7684\u3067\u306a\u3051\u308c\u3070\u3001\u3069\u308c\u3060\u3051\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u91d1\u3092\u304b\u3051\u305f\u308a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7df4\u3063\u305f\u308a\u3057\u3066\u3082\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<br><strong>\u5e83\u544a\u306e\u8a34\u6c42\u5185\u5bb9\u3068LP\u306e\u5185\u5bb9\u3092\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u3067\u96e2\u8131\u3092\u9632\u304e\u3001CV\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/strong>\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u6587\u3068\u30da\u30fc\u30b8\u306e\u8a34\u6c42\u8ef8\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>\u554f\u3044\u5408\u308f\u305b\u30fb\u8cfc\u5165\u30dc\u30bf\u30f3\u306a\u3069\u306eCTA\uff08Call To Action\uff09\u306f\u9069\u5207\u304b\uff1f<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u8868\u793a\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>LP\u306e\u8868\u793a\u901f\u5ea6\u306b\u554f\u984c\u306f\u306a\u3044\u304b\uff1f<\/li>\n\n\n\n<li>\u9001\u4fe1\u30d5\u30a9\u30fc\u30e0\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u4f59\u8a08\u306a\u8ca0\u62c5\u3092\u304b\u3051\u3066\u3044\u306a\u3044\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u89b3\u70b9\u304b\u3089LP\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u304c\u5287\u7684\u306b\u6539\u5584\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-3\"><\/span><strong>3. \u5b9a\u671f\u7684\u306aAB\u30c6\u30b9\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8907\u6570\u306e\u5e83\u544a\u3092\u516c\u958b\u3057\u3001\u3069\u308c\u304c\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3059\u308bAB\u30c6\u30b9\u30c8\u306f\u3001\u6539\u5584\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3067\u3059\u3002<br>\u30bf\u30a4\u30c8\u30eb\u3084\u8aac\u660e\u6587\u3001CTA\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u8272\u5473\u306e\u9055\u3044\u3060\u3051\u3067\u3082\u6210\u679c\u304c\u5909\u308f\u308b\u305f\u3081\u3001<strong>\u5e38\u306b\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u3092\u904b\u7528\u3057\u3001\u3088\u308a\u53cd\u5fdc\u304c\u826f\u3044\u3082\u306e\u306b\u5207\u308a\u66ff\u3048\u3066\u3044\u304f<\/strong>\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c6\u30b9\u30c8\u9805\u76ee\uff08\u5909\u66f4\u70b9\uff09\u306f1\u56de\u306b\u3064\u304d1\u8981\u7d20\u306b\u7d5e\u308b<\/li>\n\n\n\n<li>\u4e00\u5b9a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u6570\u3092\u3082\u3068\u306b\u5224\u65ad\u3059\u308b<\/li>\n\n\n\n<li>\u30c6\u30b9\u30c8\u5f8c\u306f\u5fc5\u305a\u7d50\u679c\u3092\u8a18\u9332\u3057\u3001\u305d\u306e\u5f8c\u3082\u6d3b\u7528\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001AB\u30c6\u30b9\u30c8\u306f\u904b\u7528\u6539\u5584\u306e\u305f\u3081\u306b\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-4-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4-4\"><\/span><strong>4. \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305fPDCA\u306e\u7d99\u7d9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u300c\u51fa\u7a3f\u3057\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u4e88\u7b97\u52b9\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001<strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u9031\u6b21\u30fb\u6708\u6b21\u3067\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3001\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7e70\u308a\u8fd4\u3059<\/span><\/strong>\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30a4\u30af\u30eb\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan\uff08\u8a08\u753b\uff09\uff1aKPI\uff08\u76ee\u6a19\u306e\u9032\u6357\u72b6\u6cc1\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\uff09\u3084\u4e88\u7b97\u914d\u5206\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>Do\uff08\u5b9f\u884c\uff09\uff1a\u5e83\u544a\u904b\u7528\u3092\u958b\u59cb\u30fb\u8abf\u6574\u3059\u308b<\/li>\n\n\n\n<li>Check\uff08\u691c\u8a3c\uff09\uff1aCPA\u3084ROAS\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u6539\u5584\u70b9\u3092\u6d17\u3044\u51fa\u3059<\/li>\n\n\n\n<li>Act\uff08\u6539\u5584\uff09\uff1a\u914d\u5206\u5909\u66f4\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u898b\u76f4\u3057\u306a\u3069\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_02-1024x617.png\" alt=\"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3051\u308bPDCA\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-38805\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_02-1024x617.png 1024w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_02-300x181.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_02-768x463.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_02-1536x926.png 1536w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/1113_02-2048x1235.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span><strong>\u307e\u3068\u3081\uff1a\u9032\u5316\u3059\u308b\u4e88\u7b97\u8a2d\u8a08\u3068\u914d\u5206\u6226\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u4e88\u7b97\u306e\u300c\u984d\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u4f7f\u3044\u65b9\u300d\u304c\u91cd\u8981\u3067\u3059\u3002<br>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3066\u4e88\u7b97\u3092\u6c7a\u3081\u308b\u65b9\u6cd5\u3001\u4e8b\u696d\u306e\u6bb5\u968e\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u914d\u5206\u306e\u8003\u3048\u65b9\u306a\u3069\u3092\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7740\u5b9f\u306b\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u4e88\u7b97\u3092\u305f\u3060\u4f7f\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u6226\u7565\u7684\u306b\u4f7f\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u914d\u4fe1\u6642\u9593\u3084\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u5de5\u592b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u3067\u904b\u7528\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u306e\u904b\u7528\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u306a\u304c\u3089\u3001\u6570\u5b57\u3060\u3051\u3067\u306a\u304f\u76ee\u7684\u306b\u3082\u76ee\u3092\u5411\u3051\u305f\u904b\u7528\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-balloon smb-balloon smb-balloon--reverse\" style=\"--smb-balloon--background-color:#ffffec;--smb-balloon--border-color:#ffffec\"><div class=\"smb-balloon__person\"><div class=\"smb-balloon__figure\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/asuekun-icon.jpeg\" alt=\"\" class=\"wp-image-18616\" \/><\/div><div class=\"smb-balloon__name\">ASUE\u304f\u3093<\/div><\/div><div class=\"smb-balloon__body is-layout-constrained wp-block-snow-monkey-blocks-balloon-is-layout-constrained\">\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u304a\u3059\u3059\u3081\u3067\u3059\uff01<\/p>\n<\/div><\/div>\n\n\n\n<a href=\"https:\/\/asue.jp\/blog\/?p=38114\" class=\"internal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n    <div class=\"internal__wrap\">\r\n        <div class=\"internal__img\"><img decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-howtoimproveads-eyecatch01-450x225.jpg\" alt=\"\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\uff1f\u6539\u5584\u306e\u9032\u3081\u65b9\u3068\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9\"><\/div>\r\n        <div class=\"internal__box\">\r\n            <div class=\"internal__catch\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\uff1f\u6539\u5584\u306e\u9032\u3081\u65b9\u3068\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9<\/div>\r\n            <span class=\"internal__time\"><i class=\"fa-regular fa-calendar\"><\/i>&nbsp;2025\u5e748\u670821\u65e5<\/span>\r\n            <span class=\"internal__txt\">\u3010\u5fb9\u5e95\u89e3\u8aac\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u306b\u306f\uff1f\u6539\u5584\u306e\u9032\u3081\u65b9\u3068\u6307\u6a19\u306e\u898b\u76f4\u3057\u65b9<\/span>\r\n        <\/div>\r\n    <\/div>\r\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u904b\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u308c\u3060\u3051\u306e\u4e88\u7b97\u3092\u304b\u3051\u308b\u304b\u3088\u308a\u3082\u300c\u3069\u306e\u3088\u3046\u306b\u4e88\u7b97\u3092\u8a2d\u5b9a\u3057\u3001\u914d\u5206\u3059\u308b\u304b\u300d\u304c\u91cd\u8981\u3067\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4e88\u7b97\u306e\u6c7a\u3081\u65b9\u304b\u3089\u914d\u5206\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u3055\u3089\u306b\u52b9\u7387\u7684\u306b\u6210\u679c\u3092\u4e0a\u3052\u308b\u5b9f [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":38800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1007,38],"tags":[],"recommend":[],"exclude_related":[],"class_list":["post-38774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing","category-web_ad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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