{"id":3463,"date":"2014-06-25T12:32:15","date_gmt":"2014-06-25T03:32:15","guid":{"rendered":"http:\/\/asue.jp\/blog\/?p=3463"},"modified":"2020-11-09T19:30:48","modified_gmt":"2020-11-09T10:30:48","slug":"post-3463","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=3463","title":{"rendered":"Google\u304c\u6559\u3048\u3066\u304f\u308c\u305f\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u95a2\u3059\u308b4\u3064\u306e\u4e8b\u5b9f\uff5eSettling the (Quality) Score\u3088\u308a\uff5e"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\uff01<br \/>\nASUE\u306e\u30ab\u30ba\u3067\u3059\uff01<\/p>\n<p>\u30b5\u30c3\u30ab\u30fc\u65e5\u672c\u4ee3\u8868\u3001\u6b8b\u5ff5\u3067\u3057\u305f\u306d\u3002<br \/>\n\u6700\u7d42\u30b9\u30b3\u30a2\u306f1-4\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u4e16\u754c\u306e\u58c1\u3092\u611f\u3058\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b5\u30c3\u30ab\u30fc\u306e\u30b9\u30b3\u30a2\u3082\u6c17\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u8005\u3068\u3057\u3066\u6c17\u306b\u306a\u308b\u306e\u306f\u300c\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\u3002<br \/>\n\u6700\u8fd1\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u95a2\u3057\u3066\u8a9e\u3089\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u7709\u553e\u3082\u306e\u306e\u60c5\u5831\u3082\u30c1\u30e9\u30db\u30e9\u2026\u2026<br \/>\n\u305d\u3093\u306a\u4e2d\u3001<a href=\"http:\/\/adwords.blogspot.jp\/2014\/06\/more-insights-about-quality-score-and.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u82f1\u8a9e\u7248\u306eGoogle\u516c\u5f0f\u30d6\u30ed\u30b0\uff1aInsdie AdWords\u306b\u3066\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u95a2\u3059\u308b\u6587\u66f8\u304c\u516c\u958b\u3055\u308c\u3066\u307e\u3057\u305f<\/a>\u304c\u3001\u4eca\u306e\u3068\u3053\u308d\u82f1\u8a9e\u3057\u304b\u7121\u3055\u305d\u3046\u306a\u306e\u3067\u8981\u7d04\uff06\u7ffb\u8a33\u3057\u3066\u307f\u307e\u3057\u305f\uff01<\/p>\n<p>\u2026\u2026\u6bce\u5ea6\u306e\u3053\u3068\u306a\u304c\u3089\u3001\u5f37\u5f15\u306a\u5c0e\u5165\uff57<\/p>\n<div id=\"attachment_3464\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/MAX85_searchsa2014053121.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3464\" class=\"aligncenter size-full wp-image-3467\" alt=\"MAX85_searchsa201405312\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/MAX85_searchsa2014053121.jpg\" width=\"600\" height=\"312\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/MAX85_searchsa2014053121.jpg 600w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/MAX85_searchsa2014053121-300x156.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-3464\" class=\"wp-caption-text\">Photo by <a href=\"http:\/\/pakutaso.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pakutaso.com<\/a><\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2af0d9dca2f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2af0d9dca2f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=3463\/#i-1\" >\uff11.\u54c1\u8cea\u30b9\u30b3\u30a2\u306fKPI\u3067\u306f\u306a\u3044\uff01\u8a3a\u65ad\u30c4\u30fc\u30eb\u3060\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=3463\/#i-2\" >2.\u5909\u66f4\u304c\u5f71\u97ff\u3057\u3084\u3059\u3044\u9ad8\u4fa1\u5024\u306a\u90e8\u5206\u306b\u52aa\u529b\u3092\u96c6\u4e2d\u3059\u3079\u3057\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=3463\/#i-3\" >3.\u5e83\u544a\u306e\u54c1\u8cea\u306b\u95a2\u3059\u308b\u300c\u30d3\u30c3\u30b0\u30fb\u30b9\u30ea\u30fc\u300d\u306b\u6ce8\u76ee\u305b\u3088\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=3463\/#i-4\" >4.\u5e83\u544a\u306e\u54c1\u8cea\u306b\u306a\u306b\u304c\u95a2\u4fc2\u3042\u3063\u3066\u3001\u306a\u306b\u304c\u95a2\u4fc2\u306a\u3044\u306e\u304b\u3092\u7406\u89e3\u305b\u3088\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=3463\/#i-5\" >\u4f59\u8ac7\uff1a\u30bf\u30a4\u30c8\u30eb\u201dSettling the (Quality) Score\u201d\u306b\u8fbc\u3081\u3089\u308c\u305f\u610f\u5473<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=3463\/#i-6\" >\u6700\u5f8c\u306b\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>\uff11.\u54c1\u8cea\u30b9\u30b3\u30a2\u306fKPI\u3067\u306f\u306a\u3044\uff01\u8a3a\u65ad\u30c4\u30fc\u30eb\u3060\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u54c1\u8cea\u30b9\u30b3\u30a2\u306f\u8eca\u306e\u30a8\u30f3\u30b8\u30f3\u306e\u8b66\u544a\u706f\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u5e83\u544a\u6587\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5065\u5168\u3055\u3092\u56f3\u308b\u305f\u3081\u306e\u3082\u306e\u3002<\/p>\n<h2 id=\"i-2\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>2.\u5909\u66f4\u304c\u5f71\u97ff\u3057\u3084\u3059\u3044\u9ad8\u4fa1\u5024\u306a\u90e8\u5206\u306b\u52aa\u529b\u3092\u96c6\u4e2d\u3059\u3079\u3057\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5909\u3048\u3089\u308c\u306a\u3044\u3082\u306e\u3084\u4e0a\u65b9\u4fee\u6b63\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u306b\u6ce8\u529b\u3059\u308b\u304f\u3089\u3044\u306a\u3089\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3068\u3053\u308d\u306b\u54c1\u8cea\u6539\u5584\u52aa\u529b\u3092\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u3002<\/p>\n<h2 id=\"i-3\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>3.\u5e83\u544a\u306e\u54c1\u8cea\u306b\u95a2\u3059\u308b\u300c\u30d3\u30c3\u30b0\u30fb\u30b9\u30ea\u30fc\u300d\u306b\u6ce8\u76ee\u305b\u3088\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30d3\u30c3\u30b0\u30fb\u30b9\u30ea\u30fc\u3068\u306f\u3001\u300c\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u300d\u300c\u5e83\u544a\u306e\u95a2\u9023\u6027\u300d\u300c\u30ea\u30f3\u30af\u5148\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u300d\u3002<\/p>\n<p><a href=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/143.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3465\" alt=\"1\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/143.jpg\" width=\"246\" height=\"75\" \/><\/a><\/p>\n<p>\u3053\u3044\u3064\u3089\u3067\u3059\u306d\u3002<\/p>\n<ul>\n<li><strong>\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u3044<\/strong>\u3000\u21d2\u5e83\u544a\u6587\u3092\u3082\u3063\u3068\u8aac\u5f97\u529b\u306e\u3042\u308b\u3082\u306e\u306b\uff01<\/li>\n<li><strong>\u5e83\u544a\u306e\u95a2\u9023\u6027\u304c\u4f4e\u3044<\/strong>\u3000\u21d2\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5408\u3063\u305f\u5e83\u544a\u3092\uff01<\/li>\n<li><strong>\u30ea\u30f3\u30af\u5148\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u304c\u4f4e\u3044<\/strong>\u3000\u21d2\u3082\u3063\u3068\u4f7f\u3044\u3084\u3059\u3044\u3001\u95a2\u9023\u6027\u306e\u3042\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u3078\u8a98\u5c0e\u305b\u3088\uff01<\/li>\n<\/ul>\n<h2 id=\"i-4\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>4.\u5e83\u544a\u306e\u54c1\u8cea\u306b\u306a\u306b\u304c\u95a2\u4fc2\u3042\u3063\u3066\u3001\u306a\u306b\u304c\u95a2\u4fc2\u306a\u3044\u306e\u304b\u3092\u7406\u89e3\u305b\u3088\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5e83\u544a\u306e\u54c1\u8cea\u6539\u5584\u306b\u306a\u306b\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u6539\u5584\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h4>\u95a2\u4fc2\u3042\u308b\u3082\u306e<\/h4>\n<ul>\n<li><strong>\u30c7\u30d0\u30a4\u30b9<\/strong>\u3000\u21d2\u30e2\u30d0\u30a4\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30b9\u30de\u30db\u7528LP\u3082\u8003\u616e\u3057\u3088\u3046<\/li>\n<li><strong>\u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u305f\u3068\u304d\u3001\u95a2\u4fc2\u6027\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5f71\u97ff\u3059\u308b<\/strong>\u3000\u21d2\u7279\u306b\u9ad8\u54c1\u8cea\u304c\u671b\u3081\u308b\u30a8\u30ea\u30a2\u3067\u306e\u95a2\u9023\u30b5\u30fc\u30c1\u306e\u7bc4\u56f2\u3092\u5e83\u3052\u3088\u3046<\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3068\u306e\u95a2\u9023\u6027<\/strong>\u3000\u21d2\u5e83\u544a\u6587\u3068LP\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u308b\u3082\u306e\u3068\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u3057\u3088\u3046<\/li>\n<\/ul>\n<h4>\u95a2\u4fc2\u306a\u3044\u3082\u306e<\/h4>\n<ul>\n<li><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u69cb\u6210\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u540d\u524d\u3084\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306e\u6570\uff09<\/strong>\u3000\u21d2\u81ea\u5206\u304c\u7ba1\u7406\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u69cb\u7bc9\u3057\u3066\u306d<\/li>\n<li><strong>Google\u691c\u7d22\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/strong>\u3000\u21d2Google\u3067\u306e\u691c\u7d22\u306e\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u3092\u6c42\u3081\u308b\u3068\u304d\u306b\u3001\u4ed6\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u8003\u616e\u3057\u306a\u3044<\/li>\n<li><strong>\u5e83\u544a\u306e\u63b2\u8f09\u9806\u4f4d<\/strong>\u3000\u21d2\u30e6\u30fc\u30b6\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u52aa\u3081\u307e\u3057\u3087\u3046\uff01\u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u3082\u54c1\u8cea\u306f\u4e0a\u304c\u3089\u306a\u3044<\/li>\n<\/ul>\n<h2 id=\"i-5\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>\u4f59\u8ac7\uff1a\u30bf\u30a4\u30c8\u30eb\u201dSettling the (Quality) Score\u201d\u306b\u8fbc\u3081\u3089\u308c\u305f\u610f\u5473<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\"Settle the Score\"\u3068\u306f\u300c<span style=\"color: #0000ff;\"><strong>\u501f\u308a\u3092\u8fd4\u3059\u30fb\u4ed5\u8fd4\u3057\u3092\u3059\u308b<\/strong><\/span>\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u610f\u5473\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\u306b\u304b\u3051\u3066\u3001\u300c\u541b\u305f\u3061\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u95a2\u3057\u3066\u8272\u3005\u8a00\u3044\u305f\u3044\u3053\u3068\u8a00\u3063\u3066\u304d\u3066\u6df7\u4e71\u3092\u8d77\u3053\u3057\u3066\u304d\u305f\u305d\u306e\u501f\u308a\u3092\u8fd4\u3057\u3066\u3084\u308b\u304b\u3089\u306d^^\u300d\u3068\u3044\u3046Google\u3055\u3093\u306e\u610f\u56f3\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\uff08\u307e\u3042\u3001\u300cScore\u300d\u306b\u306f\u3082\u3063\u3068\u8272\u3005\u610f\u5473\u304c\u3042\u308b\u306e\u3067\u3001\u30b7\u30f3\u30d7\u30eb\u306b\u300c\u8b70\u8ad6\u3092\u843d\u3061\u7740\u3051\u308b\u300d\u304f\u3089\u3044\u306e\u610f\u5473\u3067\u3057\u3087\u3046\u3051\u3069\uff57\uff09<\/p>\n<h2 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