{"id":32435,"date":"2024-10-16T07:55:00","date_gmt":"2024-10-15T22:55:00","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=32435"},"modified":"2024-10-15T16:52:12","modified_gmt":"2024-10-15T07:52:12","slug":"btob%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%aelp%e3%81%ab%e3%81%af%e4%b8%8d%e5%8f%af%e6%ac%a0%e3%81%aa%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e3%82%92%e5%89%8a%e9%99%a4%e3%81%97%e3%81%9f","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=32435","title":{"rendered":"\u898b\u3089\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\uff01\uff1f BtoB\u30b5\u30fc\u30d3\u30b9LP\u3067\u3042\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3057\u305f\u3089\u9006\u306bCVR\u304c\u4e0a\u304c\u3063\u305f\u8a71"},"content":{"rendered":"\n<p>\u3053\u3093\u306b\u3061\u306f\u3001ASUE\u682a\u5f0f\u4f1a\u793e\u306e\u30e8\u30b7\u30cf\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u7cfb\u306e\u30b5\u30fc\u30d3\u30b9LP\u3067\u78ba\u5ea6\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u7d5e\u3063\u3066Google \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u914d\u4fe1\u3057\u3066\u3044\u308b\u3082\u306e\u304c\u3001\u30e1\u30a4\u30f3CV\u3067\u3042\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u7372\u5f97\u304c\u3042\u307e\u308a\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u3068\u3053\u308d\u3092\u3001\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3057\u3066\u307f\u305f\u3089\u500d\u7a0b\u5ea6\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3001\u6210\u679c\u3082\u8cea\u3082\u4e0a\u3005\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u4eca\u56de\u306f\u305d\u3061\u3089\u306e\u4e8b\u4f8b\u3067\u3069\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u3069\u306e\u3088\u3046\u306a\u4eee\u8aac\u3092\u7acb\u3066\u3066\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u3057\u305f\u3089\u3069\u3093\u306a\u7d50\u679c\u306b\u306a\u3063\u305f\u304b\u2026\u2026\u3068\u3044\u3046\u3053\u3068\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef630609720\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef630609720\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=32435\/#i-1\" >\u80cc\u666f\uff1a\u78ba\u5ea6\u306e\u9ad8\u3044KW\u306e\u307f\u306e\u914d\u4fe1\u306a\u306e\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067CV\u6570\u304c\u5c11\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=32435\/#i-2\" >\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306e\u72b6\u614b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=32435\/#i-3\" >\u4fa1\u683c\u8868\u524a\u9664\u5f8c\u306e\u6570\u5024\u5909\u52d5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=32435\/#i-3-1\" >\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u5909\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=32435\/#i-4\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>\u80cc\u666f\uff1a\u78ba\u5ea6\u306e\u9ad8\u3044KW\u306e\u307f\u306e\u914d\u4fe1\u306a\u306e\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067CV\u6570\u304c\u5c11\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"box-accent\">\r\n    \r\n    <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u6750\n<ul class=\"wp-block-list\">\n<li>BtoB\u5411\u3051\u306eWeb\u30c4\u30fc\u30eb<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u72b6\u6cc1\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30a4\u30f3CV\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u304c\u5341\u5206\u306b\u7372\u5f97\u3067\u304d\u306a\u3044\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u305f<\/li>\n\n\n\n<li>\u78ba\u5ea6\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u307f\u3067\u306eGoogle \u691c\u7d22\u5e83\u544a\u306e\u914d\u4fe1<\/li>\n\n\n\n<li>CV\u30dd\u30a4\u30f3\u30c8\u3092\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u306a\u3069\u306b\u5909\u66f4\u3059\u308b\u306e\u306fNG<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>BtoB\u5411\u3051\u306eWeb\u30c4\u30fc\u30eb\u306e\u5e83\u544a\u3067\u3059\u3002\u30e1\u30a4\u30f3CV\u30dd\u30a4\u30f3\u30c8\u304c\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u3067\u3042\u308a\u3001Google \u691c\u7d22\u5e83\u544a\u3067\u78ba\u5ea6\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u307f\u3067\u914d\u4fe1\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3067\u3059\u304c\u3001\u601d\u3063\u305f\u3088\u308a\u3082CV\u306e\u7372\u5f97\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306eCV\u3078\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u3092CV\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3057\u305f\u304c\u3001\u5148\u65b9\u306e\u55b6\u696d\u4f53\u5236\u306a\u3069\u306e\u554f\u984c\u3067\u96e3\u3057\u304f\u3001\u5b9f\u65bd\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306e\u72b6\u614b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5e83\u544a\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u304a\u308a\u3001\u6d41\u5165\u3082\u3042\u308a\u307e\u3059\u304c\u3001CV\u304c\u5341\u5206\u306b\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u72b6\u6cc1\u306a\u306e\u3067\u307e\u305a\u306fLP\u306e\u6539\u5584\u3092\u691c\u8a0e\u3057\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u914d\u4fe1\u306b\u4f7f\u7528\u3057\u305fLP\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3001\u4fa1\u683c\u8868\u90e8\u5206\u304c\u304b\u306a\u308a\u898b\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002LP\u306f\u30c0\u30df\u30fc\u3067\u3059\u304c\u3001\u4e0b\u90e8\u306e\u8d64\u304f\u306a\u3063\u3066\u3044\u308b\u90e8\u5206\u304c\u4fa1\u683c\u8868\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"1024\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-deleteprice-heatmap01-681x1024.png\" alt=\"\" class=\"wp-image-32543\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-deleteprice-heatmap01-681x1024.png 681w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-deleteprice-heatmap01-199x300.png 199w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-deleteprice-heatmap01-768x1156.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/img-deleteprice-heatmap01.png 864w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n\n\n\n<p>\u4eca\u56de\u6271\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u4fa1\u683c\u512a\u4f4d\u6027\u304c\u306a\u304f\u3001\u4fa1\u683c\u304c\u9ad8\u304f\u306a\u308b\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u512a\u4f4d\u6027\u3082\u7279\u306b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u78ba\u5ea6\u306e\u9ad8\u3044\u30af\u30a8\u30ea\u3067\u6d41\u5165\u3057\u3066\u3082\u4fa1\u683c\u8868\u3092\u78ba\u8a8d\u3057\u3066\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f\u3068\u3044\u3046\u4eee\u8aac\u304c\u7acb\u3061\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001<strong>\u30c4\u30fc\u30eb\u7cfb\u306e\u30b5\u30fc\u30d3\u30b9LP\u3067\u3042\u308c\u3070\u666e\u901a\u306f\u63b2\u8f09\u3055\u308c\u308b\u3067\u3042\u308d\u3046\u4fa1\u683c\u8868\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3059\u308b\u3053\u3068\u3092\u63d0\u6848<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u4fa1\u683c\u8868\u524a\u9664\u5f8c\u306e\u6570\u5024\u5909\u52d5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"i-3-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-1\"><\/span>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u5909\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"tbl-a\">\r\n  <\/p>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>\u30af\u30ea\u30c3\u30af\u6570<\/th><th>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/th><th>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/th><\/tr><\/thead><tbody><tr><th>\u671f\u95931<\/th><td>320<\/td><td>7<\/td><td>2.2%<\/td><\/tr><tr><th>\u671f\u95932<\/th><td>490<\/td><td>16<\/td><td>3.3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\r\n<\/div>\n\n\n\n<p>\u671f\u95931\u304c\u4fa1\u683c\u8868\u524a\u9664\u524d\u3001\u671f\u95932\u304c\u4fa1\u683c\u8868\u524a\u9664\u5f8c\u306e\u30af\u30ea\u30c3\u30af\u6570\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4fa1\u683c\u8868\u3092\u524a\u9664\u5f8c\u3001<strong>CVR\u304c2.2%\u21923.3%\u307e\u3067\u6539\u5584<\/strong>\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3068\u304d\u3001CPA\u3082\u307e\u305a\u307e\u305a\u306e\u72b6\u614b\u3067\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u8cea\u3082\u60aa\u304f\u306a\u3044\u3068\u306e\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3061\u306a\u307f\u306b\u3053\u306e\u3068\u304d\u3001LP\u306e\u4fa1\u683c\u8868\u524a\u9664\u4ee5\u5916\u306e\u5927\u304d\u306a\u4fee\u6b63\u3084\u7ba1\u7406\u753b\u9762\u4e0a\u306e\u8a2d\u5b9a\u5909\u66f4\u7b49\u306f\u884c\u306a\u3063\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u4ed6\u306e\u8981\u56e0\u304cCVR\u3078\u5f71\u97ff\u3057\u305f\u53ef\u80fd\u6027\u306f\u5c11\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>\u307e\u3068\u3081<span 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