{"id":3226,"date":"2014-06-06T12:12:41","date_gmt":"2014-06-06T03:12:41","guid":{"rendered":"http:\/\/asue.jp\/blog\/?p=3226"},"modified":"2024-07-10T15:26:40","modified_gmt":"2024-07-10T06:26:40","slug":"post-3226","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=3226","title":{"rendered":"\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u904b\u7528\u306e\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3001\u306a\u306b\u5165\u308c\u308b\uff1f"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\uff01<br \/>\nASUE\u306e\u30ab\u30ba\u3067\u3059\uff01<\/p>\n<p>\u6708\u521d\u306f\u524d\u6708\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u671f\u9593\u3067\u3057\u3066\u3001\u3061\u3087\u3044\u5fd9\u3057\u3081\u3067\u3059\u3002<br \/>\n\u4eca\u6708\u304b\u3089\u65b0\u3057\u3044\u30ec\u30dd\u30fc\u30c8\u306e\u66f8\u5f0f\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u3002<br \/>\n\u30c7\u30d0\u30a4\u30b9\u3001\u5e83\u544a\u5f62\u5f0f\u3001\u5a92\u4f53\u304c\u7d30\u5206\u5316\u3055\u308c\u308b\u306e\u306b\u5408\u308f\u305b\u3066\u3001\u3088\u308a\u8a73\u7d30\u3067\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u306e\u306b\u9069\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u306b\u306a\u308b\u3088\u3046\u306b\u4f5c\u6210\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u2026\u2026<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"ja\" dir=\"ltr\">\u3061\u304f\u3057\u3087\u3046\u3001\u65b0\u30ec\u30dd\u30fc\u30c8\u306e\u6570\u5f0f\u30df\u30b9\u3092\u767a\u898b\u3057\u305fOTL<a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%AA%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E5%BA%83%E5%91%8A?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/p>\n<p>&mdash; ASUE\u682a\u5f0f\u4f1a\u793e (@ASUE_inc) <a href=\"https:\/\/twitter.com\/ASUE_inc\/status\/474487707255590912?ref_src=twsrc%5Etfw\">June 5, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u3053\u3093\u306a\u611f\u3058\u3067\u3001\u4e0d\u616e\u306e\u30df\u30b9\u3063\u3066\u767a\u899a\u3057\u307e\u3059\u3088\u306dorz<\/p>\n<p>\u3055\u3066\u3001\u305d\u3093\u306a\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3001\u4ed6\u306e\u4ee3\u7406\u5e97\u69d8\u3084\u81ea\u793e\u30fb\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u3069\u3093\u306a\u9805\u76ee\u3092\u5165\u308c\u3066\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u3057\u3087\u3046\uff1f<br \/>\n\u306a\u304b\u306a\u304b\u4ed6\u306e\u65b9\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u3063\u3066\u306a\u3044\u3067\u3059\u306d\u3002<br \/>\n\uff08\u4ee5\u524d\u4ed6\u306e\u4ee3\u7406\u5e97\u306b\u983c\u3093\u3067\u3044\u305f\u304a\u5ba2\u69d8\u3060\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u6301\u3063\u3066\u3044\u3089\u3063\u3057\u3083\u308b\u65b9\u3082\u3044\u307e\u3059\u304c\u2026\u2026\uff09<br \/>\nASUE\u3067\u306f\u57fa\u672c\u7684\u306b\u3053\u3093\u306a\u611f\u3058\u3067\u3059\uff01\u3068\u3044\u3046\u3054\u7d39\u4ecb\u3002<\/p>\n<div id=\"attachment_3227\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/ZOM83_marktingzombie20140503.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3227\" class=\"size-full wp-image-3227\" alt=\"ZOM83_marktingzombie20140503\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/ZOM83_marktingzombie20140503.jpg\" width=\"650\" height=\"339\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/ZOM83_marktingzombie20140503.jpg 650w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/ZOM83_marktingzombie20140503-300x156.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><p id=\"caption-attachment-3227\" class=\"wp-caption-text\">Photo by Pakutaso.com\u3000\u52a0\u5de5\uff1aASUE<\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0773958a53c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0773958a53c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=3226\/#i-1\" >\u5a92\u4f53\u5225\u30b5\u30de\u30ea\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=3226\/#i-2\" >\u65e5\u5225\u30fb\u6708\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u30fb\u6642\u9593\u5225\u30fb\u66dc\u65e5\u5225\uff08\u9664\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=3226\/#i-3\" >\u30b0\u30e9\u30d5\uff08\u65e5\u5225\u30fb\u6708\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u30fb\u6642\u9593\u5225\u30fb\u66dc\u65e5\u5225\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=3226\/#i-4\" >\u30ad\u30fc\u30ef\u30fc\u30c9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=3226\/#i-5\" >\u52d5\u753b\u5e83\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=3226\/#i-6\" >\u5c06\u6765\u7684\u306b\u52a0\u3048\u305f\u3044\u9805\u76ee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=3226\/#i-7\" >\u6700\u5f8c\u306b\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>\u5a92\u4f53\u5225\u30b5\u30de\u30ea\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u5168\u30c7\u30d0\u30a4\u30b9\u30b5\u30de\u30ea\u30fc<\/li>\n<li>PC<\/li>\n<li>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3<\/li>\n<li>\u30bf\u30d6\u30ec\u30c3\u30c8<\/li>\n<\/ul>\n<p><strong>\u226a\u4e00\u8a00\u30e1\u30e2\u226b<br \/>\n<\/strong>\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3072\u3068\u3064\u53d6\u3063\u3066\u3082\u3001Yahoo!\u306fPC\u5f37\u3081\u3060\u304c\u3001AdWords\u306f\u30b9\u30de\u30db\u3060\u306a\u2026\u2026\u3068\u304b\u3042\u308b\u306e\u3067\u3001\u8af8\u3005\u304c\u4e00\u76ee\u3067\u6bd4\u8f03\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"i-2\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u65e5\u5225\u30fb\u6708\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u30fb\u6642\u9593\u5225\u30fb\u66dc\u65e5\u5225\uff08\u9664\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u6570<\/li>\n<li>CTR<\/li>\n<li>\u5e73\u5747CPC<\/li>\n<li>\u30b3\u30b9\u30c8<\/li>\n<li>CV\uff53<\/li>\n<li>CVR<\/li>\n<li>CPA<\/li>\n<li>\u63b2\u8f09\u9806\u4f4d<\/li>\n<\/ul>\n<p><strong>\u226a\u4e00\u8a00\u30e1\u30e2\u226b<br \/>\n<\/strong>\u65e5\u5225\u30fb\u6708\u5225\u306f\u57fa\u672c\u3067\u3059\u306d\u3002<strong><br \/>\n<\/strong>\u30c7\u30d0\u30a4\u30b9\u5225\u3067\u898b\u3066\u307f\u308b\u3068\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30af\u30ea\u30c3\u30af\u6570\u306f\u30b9\u30de\u30db\u306e\u307b\u3046\u304c\u5727\u5012\u7684\u306a\u306e\u306b\u3001CV\uff53\u306fPC\u306e\u65b9\u304c\u30a4\u30a4\u2026\u2026\u3060\u3068\u2026\u2026\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308b\u306e\u3067\u9762\u767d\u3044\u3067\u3059\u3002<br \/>\n\u6642\u9593\u3001\u66dc\u65e5\u3082\u540c\u69d8\u3067\u3059\u306d\u3002<strong><br \/>\n<\/strong><\/p>\n<h2 id=\"i-3\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u30b0\u30e9\u30d5\uff08\u65e5\u5225\u30fb\u6708\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u30fb\u6642\u9593\u5225\u30fb\u66dc\u65e5\u5225\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/graph.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3230\" alt=\"graph\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/graph.jpg\" width=\"1200\" height=\"500\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/graph.jpg 1200w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/graph-768x320.jpg 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/graph-1024x427.jpg 1024w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/graph-300x125.jpg 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/graph-900x375.jpg 900w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><strong>\u226a\u4e00\u8a00\u30e1\u30e2\u226b<br \/>\n<\/strong>\u8996\u899a\u5316\u3067\u3059\u306d\u3001\u3044\u308f\u3086\u308b\u3002<br \/>\n\u65e5\u5225\u3001\u6708\u5225\u306a\u3093\u304b\u306f\u3001\u3053\u3063\u3061\u3067\u898b\u305f\u307b\u3046\u304c\u683c\u6bb5\u306b\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<h2 id=\"i-4\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>\u30ad\u30fc\u30ef\u30fc\u30c9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3TOP15<\/li>\n<li>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3TOP15<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u6570TOP15<\/li>\n<li>\u5e73\u5747CPC TOP15<\/li>\n<li>\u8868\u793a\u56de\u6570WORST15<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387WORST15<\/li>\n<\/ul>\n<p><strong>\u226a\u4e00\u8a00\u30e1\u30e2\u226b<br \/>\n<\/strong>CV\u53d6\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u8868\u793a\u56de\u6570\u3060\u3051\u4ee5\u4e0a\u306b\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u6d41\u5165\u306f\u3042\u308b\u3051\u3069CV\u307e\u3067\u81f3\u3063\u3066\u3044\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u524a\u9664\u3059\u3079\u304d\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u308f\u304b\u308a\u307e\u3059\u3002<br \/>\n\u672c\u5f53\u306f\u300cCV\u7387TOP15\u300d\u3068\u304b\u3092\u8272\u3005\u5165\u308c\u305f\u3044\u306e\u3067\u3059\u304c\u3001\u591a\u304f\u3066\u3082\u7169\u96d1\u306a\u306e\u3067\u3001\u7d5e\u308a\u307e\u3057\u305f\u3002<\/p>\n<h2 id=\"i-5\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>\u52d5\u753b\u5e83\u544a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u6708\u5225<\/li>\n<li>\u30c7\u30d0\u30a4\u30b9\u5225<\/li>\n<\/ul>\n<p><strong>\u226a\u4e00\u8a00\u30e1\u30e2\u226b<br \/>\n<\/strong>YouTube\u52d5\u753b\u5e83\u544a\u3002<br \/>\n\u691c\u7d22\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u6bd4\u3079\u3066\u3001Google\u306e\u7ba1\u7406\u753b\u9762\u3067\u306e\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u80fd\u529b\u304c\u4f4e\u3044\u306e\u306f\u306a\u305c\u3067\u3057\u3087\u3046\u306d\u2026\u2026<\/p>\n<h2 id=\"i-6\"><span class=\"ez-toc-section\" id=\"i-6\"><\/span>\u5c06\u6765\u7684\u306b\u52a0\u3048\u305f\u3044\u9805\u76ee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u5730\u57df\u5225<\/li>\n<li>\u639b\u3051\u5408\u308f\u305b\uff08\u30c7\u30d0\u30a4\u30b9\u00d7\u6642\u9593\u30fb\u5e83\u544a\u6587\u00d7\u5730\u57dfetc\uff09<\/li>\n<li>\u30d3\u30e5\u30fc\u30b9\u30eb\u30fcCV\u30fb\u63a8\u5b9a\u5408\u8a08CV<\/li>\n<li>GA\u7cfb\uff08\u76f4\u5e30\u7387\u306a\u3069\uff09<\/li>\n<\/ul>\n<p><strong>\u226a\u4e00\u8a00\u30e1\u30e2\u226b<br \/>\n<\/strong>\u3053\u306e\u8fba\u308a\u3082\u5c06\u6765\u7684\u306b\u306f\u52a0\u3048\u3066\u3044\u304d\u305f\u3044\u9805\u76ee\u306a\u3093\u3067\u3059\u304c\u3001\u73fe\u72b6\u305d\u3093\u306a\u306b\u6025\u52d9\u3067\u306a\u3044\u306e\u3068\u3001Google\u306b\u306f\u3042\u308b\u3051\u308c\u3069\u3001Yahoo!\u306b\u306f\u7121\u3044\u9805\u76ee\u3082\u3042\u3063\u3066\u3001\u3069\u3046\u3057\u3088\u3046\u304b\u306a\u2026\u2026\u3068\u8a00\u3063\u305f\u611f\u3058\u3067\u3059\u3002<br \/>\n\u5730\u57df\u5225\u3082\u3001\u5168\u56fd\u5358\u4f4d\u306b\u5e83\u544a\u3092\u51fa\u3055\u308c\u3066\u3044\u308b\u304a\u5ba2\u69d8\u304c\u591a\u304f\u306a\u3044\u306e\u3067\u3001\u73fe\u72b6\u500b\u5225\u3067\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"i-7\"><span class=\"ez-toc-section\" id=\"i-7\"><\/span>\u6700\u5f8c\u306b\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #0000ff;\"><strong><span style=\"font-size: large;\">\u300c\u76ee\u7684\u300d\u3092\u6301\u3063\u305f\u30ec\u30dd\u30fc\u30c8\u3092\uff01<\/span><\/strong><\/span><br \/>\n<span style=\"color: #0000ff;\"><strong><span style=\"font-size: 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