{"id":27290,"date":"2023-11-27T17:30:37","date_gmt":"2023-11-27T08:30:37","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=27290"},"modified":"2024-07-10T16:22:24","modified_gmt":"2024-07-10T07:22:24","slug":"swot%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=27290","title":{"rendered":"SWOT\u5206\u6790\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u3084\u5b9f\u4f8b\u3092\u542b\u3081\u3066\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001SWOT\u5206\u6790\u306e\u57fa\u672c\u304b\u3089\u3001\u305d\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u3001\u3055\u3089\u306b\u306f\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u307e\u3067\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d78dddead07\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d78dddead07\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=27290\/#i-1\" >SWOT\u5206\u6790\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=27290\/#i-2\" >SWOT\u5206\u6790\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=27290\/#i-3\" >SWOT\u5206\u6790\u306e\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=27290\/#i-4\" >SWOT\u5206\u6790\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=27290\/#i-5\" >SWOT\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>SWOT\u5206\u6790\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u4e8b\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u73fe\u72b6\u3068\u5c06\u6765\u6027\u3092\u3001<span style=\"text-decoration: underline\">Strengths\uff08\u5f37\u307f\uff09\u3001Weaknesses\uff08\u5f31\u307f\uff09\u3001Opportunities\uff08\u6a5f\u4f1a\uff09\u3001Threats\uff08\u8105\u5a01\uff09\u306e4\u3064\u306e\u8981\u7d20<\/span>\u306b\u7126\u70b9\u3092\u5f53\u3066\u8a55\u4fa1\u3059\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u5f37\u307f\u3068\u5f31\u307f\u306f<strong>\u5185\u90e8\u7684\u8981\u56e0<\/strong>\u3068\u306a\u308a\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u4e0b\u306b\u3042\u308b\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002\u5bfe\u7167\u7684\u306b\u3001\u6a5f\u4f1a\u3068\u8105\u5a01\u306f<strong>\u5916\u90e8\u74b0\u5883<\/strong>\u306b\u8d77\u56e0\u3057\u3001\u5e02\u5834\u3084\u7af6\u5408\u72b6\u6cc1\u306b\u95a2\u9023\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u81ea\u3089\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>SWOT\u5206\u6790\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u3001\u500b\u5225\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001\u90e8\u9580\u3001\u307e\u305f\u306f\u7d44\u7e54\u5168\u4f53\u306e\u8a55\u4fa1\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001SWOT\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u65b9\u6cd5\u3067\u3059\u200b\u200b\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-box smb-box\" style=\"--smb-box--background-opacity:1;--smb-box--border-width:1px\"><div class=\"smb-box__background\"><\/div><div class=\"smb-box__body is-layout-constrained wp-block-snow-monkey-blocks-box-is-layout-constrained\">\n<p><strong>\u5f37\u307f\u306e\u7279\u5b9a\u3068\u62e1\u5927<\/strong>\uff1a\u4f01\u696d\u306e\u5f37\u307f\u306f\u4e8b\u696d\u6210\u529f\u306e\u9375\u3067\u3059\u3002SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u81ea\u8eab\u304c\u4f55\u306b\u512a\u308c\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u3053\u308c\u3089\u306e\u9818\u57df\u3067\u3055\u3089\u306b\u529b\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002\u5f37\u307f\u306b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u5f97\u610f\u3068\u3059\u308b\u70b9\u3084\u7af6\u4e89\u4e0a\u306e\u72ec\u81ea\u306e\u30b9\u30ad\u30eb\u3001\u8cc7\u6e90\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u72ec\u81ea\u6027\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3057\u62e1\u5927\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u200b\u200b\u200b\u200b\u3002<\/p>\n\n\n\n<p><strong>\u5f31\u70b9\u306e\u7279\u5b9a\u3068\u6539\u5584<\/strong>\uff1a\u81ea\u793e\u306e\u5f31\u70b9\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u8a08\u753b\u3084\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30c1\u30fc\u30e0\u7ba1\u7406\u3001\u8cc7\u6e90\u4e0d\u8db3\u3001\u5fc5\u8981\u306a\u7814\u4fee\u3084\u6559\u80b2\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u3055\u307e\u3056\u307e\u306a\u5f31\u70b9\u3092\u7279\u5b9a\u3057\u3001\u3053\u308c\u3089\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u8cc7\u6e90\u3092\u518d\u5272\u308a\u5f53\u3066\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u200b\u200b\u200b\u200b\u3002<\/p>\n\n\n\n<p><strong>\u6210\u9577\u306e\u6a5f\u4f1a\u306e\u7279\u5b9a<\/strong>\uff1a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u6a5f\u4f1a\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u65e2\u5b58\u306e\u9867\u5ba2\u304b\u3089\u306e\u9700\u8981\u5897\u3001\u65b0\u3057\u3044\u5e02\u5834\u306e\u53ef\u80fd\u6027\u3001\u7af6\u5408\u306e\u5c11\u306a\u3044\u30a8\u30ea\u30a2\u3001\u63d0\u4f9b\u53ef\u80fd\u306a\u95a2\u9023\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u306e\u6210\u9577\u6a5f\u4f1a\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3001\u65b0\u305f\u306a\u5e02\u5834\u3067\u306e\u5b58\u5728\u611f\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u200b\u200b\u200b\u200b\u3002<\/p>\n\n\n\n<p><strong>\u8105\u5a01\u3078\u306e\u5bfe\u5fdc<\/strong>\uff1a\u6700\u5f8c\u306b\u3001SWOT\u5206\u6790\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u306e\u8105\u5a01\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3001\u7d4c\u6e08\u306e\u5909\u52d5\u3001\u5426\u5b9a\u7684\u306a\u5831\u9053\u3001\u30d3\u30b8\u30cd\u30b9\u904b\u55b6\u3092\u5236\u9650\u3059\u308b\u65b0\u6cd5\u898f\u306a\u3069\u304c\u3001\u8105\u5a01\u306b\u306a\u308a\u5f97\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8105\u5a01\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u6e96\u5099\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u4e0d\u78ba\u5b9f\u6027\u306b\u5bfe\u51e6\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u200b\u200b\u3002<\/p>\n<\/div><\/div>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>SWOT\u5206\u6790\u306e\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4f8b\u3068\u3057\u3066\u3001EC\u30b5\u30a4\u30c8\u306eAmazon\u306eSWOT\u5206\u6790\u3092\u8003\u3048\u308b\u3068\u3001\u305d\u306e\u5f37\u307f\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3051\u308b\u30d1\u30a4\u30aa\u30cb\u30a2\u3068\u3057\u3066\u306e\u7acb\u3061\u56de\u308a\u3001\u52b9\u7387\u7684\u306a\u30b3\u30b9\u30c8\u69cb\u9020\u3001\u30b5\u30fc\u30d3\u30b9\u30ec\u30d9\u30eb\u306e\u7d99\u7d9a\u7684\u306a\u5411\u4e0a\u3068\u591a\u69d8\u5316\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5f37\u307f\u306f\u3001Amazon\u304c\u5e02\u5834\u3067\u306e\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3057\u3001\u6210\u9577\u3092\u7d9a\u3051\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001Amazon\u306f\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u8a8d\u8b58\u3068\u8a55\u5224\u3092\u6301\u3061\u3001\u5e45\u5e83\u3044\u88fd\u54c1\u63d0\u4f9b\u3001\u78ba\u7acb\u3055\u308c\u305f\u6d41\u901a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u6700\u5148\u7aef\u306e\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Amazon\u306f\u9867\u5ba2\u306b\u5e45\u5e83\u3044\u88fd\u54c1\u3092\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u5f31\u307f\u3068\u3057\u3066\u306f\u3001\u7b2c\u4e09\u8005\u8ca9\u58f2\u8005\u3078\u306e\u4f9d\u5b58\u3001\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3078\u306e\u61f8\u5ff5\u3001\u6a21\u5023\u3057\u3084\u3059\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3001\u898f\u5236\u4e0a\u306e\u554f\u984c\u3001\u9650\u3089\u308c\u305f\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u88fd\u54c1\u7ba1\u7406\u306e\u9650\u754c\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5f31\u307f\u306f\u3001Amazon\u304c\u76f4\u9762\u3059\u308b\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u3084\u8ab2\u984c\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6a5f\u4f1a\u3068\u3057\u3066\u306f\u3001\u65b0\u8208\u5e02\u5834\u3078\u306e\u62e1\u5927\u3001\u7269\u7406\u7684\u306a\u5e97\u8217\u306e\u62e1\u5927\u3001\u65b0\u3057\u3044\u30d9\u30f3\u30c1\u30e3\u30fc\u3078\u306e\u6295\u8cc7\u3001\u6697\u53f7\u901a\u8ca8\u5e02\u5834\u3078\u306e\u8a08\u753b\u7684\u306a\u53c2\u5165\u3001\u3055\u3089\u306a\u308b\u8cb7\u53ce\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Amazon\u306f\u9867\u5ba2\u57fa\u76e4\u3092\u62e1\u5927\u3057\u3001\u53ce\u76ca\u306e\u591a\u69d8\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8105\u5a01\u3068\u3057\u3066\u306f\u3001\u540c\u696d\u4ed6\u793e\u3068\u306e\u6fc0\u3057\u3044\u7af6\u4e89\u3001\u898f\u5236\u4e0a\u306e\u554f\u984c\u3001\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u8105\u5a01\u3001\u7d4c\u6e08\u7684\u306a\u4e0d\u6cc1\u3001\u81ea\u7136\u707d\u5bb3\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8105\u5a01\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u3067\u3001\u4e0d\u78ba\u5b9f\u6027\u306b\u5bfe\u5fdc\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3044\u3063\u305f\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u3067\u3082\u3069\u306e\u3088\u3046\u306bSWOT\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u3057\u3001\u5f31\u307f\u3092\u514b\u670d\u3057\u3001\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u6349\u3048\u3001\u8105\u5a01\u306b\u5bfe\u5fdc\u3059\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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