{"id":27283,"date":"2023-11-27T17:28:25","date_gmt":"2023-11-27T08:28:25","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=27283"},"modified":"2024-07-10T16:26:48","modified_gmt":"2024-07-10T07:26:48","slug":"3c%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=27283","title":{"rendered":"3C\u5206\u6790\u3068\u306f\uff1fSWOT\u5206\u6790\u30fbPEST\u5206\u6790\u3068\u306e\u9055\u3044\u3084\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u3082\u7d39\u4ecb\uff01"},"content":{"rendered":"\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u4e2d\u3067\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e02\u5834\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30013C\u5206\u6790\u306e\u57fa\u672c\u304b\u3089\u3001SWOT\u5206\u6790\u3084PEST\u5206\u6790\u3068\u306e\u9055\u3044\u3001\u3055\u3089\u306b\u306f\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u307e\u3067\u3092\u6398\u308a\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u4e00\u7dd2\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1920f96d73\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1920f96d73\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=27283\/#i-1\" >3C\u5206\u6790\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=27283\/#i-2\" >SWOT\u5206\u6790\u3084PEST\u5206\u6790\u3068\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=27283\/#i-3\" >\u5177\u4f53\u7684\u306a\u5206\u6790\u306e\u624b\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=27283\/#i-4\" >3C\u5206\u6790\u306e\u91cd\u8981\u6027\u3068\u5c06\u6765\u6027<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>3C\u5206\u6790\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>3C\u5206\u6790\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u304a\u3044\u3066\u4e2d\u5fc3\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u306f<span style=\"text-decoration: underline\">\u300c<strong>\u9867\u5ba2<\/strong>\uff08<strong>Customer<\/strong>\uff09\u300d\u300c<strong>\u7af6\u5408<\/strong>\uff08<strong>Competitor<\/strong>\uff09\u300d\u300c<strong>\u81ea\u793e<\/strong>\uff08<strong>Company<\/strong>\uff09\u300d\u306e3\u3064\u306e\u8981\u7d20\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1<\/span>\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u5206\u6790\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3057\u3001\u7af6\u5408\u5206\u6790\u3067\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3084\u5f37\u307f\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u81ea\u793e\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u5f37\u307f\u3001\u5f31\u307f\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u3053\u306e3\u3064\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u4f4d\u7f6e\u4ed8\u3051\u3068\u6226\u7565\u7684\u306a\u65b9\u5411\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"432\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/3C-1.png\" alt=\"\" class=\"wp-image-27307\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/3C-1.png 864w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/3C-1-300x150.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/3C-1-768x384.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/3C-1-350x175.png 350w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/3C-1-450x225.png 450w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>SWOT\u5206\u6790\u3084PEST\u5206\u6790\u3068\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>3C\u5206\u6790\u306f<strong><a href=\"https:\/\/asue.jp\/blog\/?p=27290\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT\u5206\u6790<\/a><\/strong>\u3084<strong>PEST\u5206\u6790<\/strong>\u3068\u306f\u7570\u306a\u308b\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e<span style=\"text-decoration: underline\">\u5f37\u307f\uff08Strengths\uff09\u3001\u5f31\u307f\uff08Weaknesses\uff09\u3001\u6a5f\u4f1a\uff08Opportunities\uff09\u3001\u8105\u5a01\uff08Threats\uff09\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u5185\u90e8\u3068\u5916\u90e8\u306e\u8981\u56e0\u3092\u8003\u616e<\/span>\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001PEST\u5206\u6790\u306f\u3001<span style=\"text-decoration: underline\">\u653f\u6cbb\u7684\uff08Political\uff09\u3001\u7d4c\u6e08\u7684\uff08Economic\uff09\u3001\u793e\u4f1a\u7684\uff08Social\uff09\u3001\u6280\u8853\u7684\uff08Technological\uff09\u306a\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790<\/span>\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u30013C\u5206\u6790\u306f\u3001\u3088\u308a\u76f4\u63a5\u7684\u306b\u5e02\u5834\u7af6\u4e89\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u4f4d\u7f6e\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u3001\u7af6\u5408\u3001\u81ea\u793e\u306e3\u3064\u306e\u8981\u7d20\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>3C\u5206\u6790\u3068SWOT\u5206\u6790\u3001PEST\u5206\u6790\u3068\u306e\u9055\u3044\u3092\u3088\u308a\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u4f8b\u3092\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u3042\u308bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u304c\u65b0\u3057\u3044\u5e02\u5834\u306b\u9032\u51fa\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3067\u306f\u3001\u3053\u306e\u4ee3\u7406\u5e97\u306f\u81ea\u793e\u306e\u5f37\u307f\uff08\u4f8b\uff1a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\uff09\u3001\u5f31\u307f\uff08\u4f8b\uff1a\u5730\u57df\u5e02\u5834\u306b\u95a2\u3059\u308b\u77e5\u8b58\u306e\u4e0d\u8db3\uff09\u3001\u6a5f\u4f1a\uff08\u4f8b\uff1a\u65b0\u8208\u5e02\u5834\u306e\u6210\u9577\uff09\u3001\u8105\u5a01\uff08\u4f8b\uff1a\u5730\u5143\u306e\u7af6\u5408\u4f01\u696d\uff09\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002PEST\u5206\u6790\u3067\u306f\u3001\u653f\u6cbb\u7684\u5b89\u5b9a\u6027\u3001\u7d4c\u6e08\u7684\u6210\u9577\u7387\u3001\u793e\u4f1a\u7684\u50be\u5411\uff08\u4f8b\uff1a\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u7528\u5897\u52a0\uff09\u3001\u6280\u8853\u7684\u9032\u6b69\uff08\u4f8b\uff1a\u65b0\u3057\u3044\u5e83\u544a\u6280\u8853\uff09\u306a\u3069\u306e\u5916\u90e8\u8981\u56e0\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u30013C\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\uff08\u4f8b\uff1a\u5730\u57df\u5e02\u5834\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30cb\u30fc\u30ba\uff09\u3001\u7af6\u5408\uff08\u4f8b\uff1a\u5730\u57df\u5185\u306e\u4ed6\u306e\u4ee3\u7406\u5e97\u306e\u6226\u7565\u3084\u30b5\u30fc\u30d3\u30b9\uff09\u3001\u81ea\u793e\uff08\u4f8b\uff1a\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u5730\u57df\u5e02\u5834\u3078\u306e\u9069\u5fdc\u80fd\u529b\uff09\u3068\u3044\u3063\u305f\u89b3\u70b9\u304b\u3089\u5e02\u5834\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4ee3\u7406\u5e97\u306f\u5730\u57df\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3092\u8a55\u4fa1\u3057\u3001\u6226\u7565\u7684\u306a\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SWOT\u3084PEST\u304c\u4e3b\u306b\u5185\u90e8\u80fd\u529b\u3084\u5916\u90e8\u74b0\u5883\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u306b\u5bfe\u3057\u30013C\u5206\u6790\u306f\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u76f8\u5bfe\u7684\u306a\u4f4d\u7f6e\u3068\u7af6\u4e89\u74b0\u5883\u3092\u76f4\u63a5\u7684\u306b\u8a55\u4fa1\u3059\u308b\u70b9\u3067\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u5177\u4f53\u7684\u306a\u5206\u6790\u306e\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>3C\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5\u306b\u3064\u3044\u3066\u3001\u8a73\u7d30\u306b\u8aac\u660e\u3057\u307e\u3059\u3002\u307e\u305a\u3001<span style=\"text-decoration: underline\">\u9867\u5ba2\u5206\u6790\uff08Customer Analysis\uff09\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u6027\u3001\u30cb\u30fc\u30ba\u3001\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u7684\u306a\u7279\u5fb4\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u306a\u3069\uff09\u3001\u597d\u307f\u3001\u904e\u53bb\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u5206\u3051\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u3092\u8a55\u4fa1\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u597d\u307f\u3084\u671f\u5f85\u306b\u5bfe\u3059\u308b\u6df1\u3044\u7406\u89e3\u304c\u5f97\u3089\u308c\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a2d\u8a08\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001<span style=\"text-decoration: underline\">\u4f01\u696d\u5206\u6790\uff08Company Analysis\uff09\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5185\u90e8\u80fd\u529b\u3001\u5f37\u307f\u3001\u5f31\u307f\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u8a73\u7d30\u306b\u8abf\u67fb\u3057\u307e\u3059\u3002<\/span>\u4f01\u696d\u306e\u6838\u3068\u306a\u308b\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u7d44\u7e54\u5185\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6539\u5584\u304c\u5fc5\u8981\u306a\u9818\u57df\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3084\u72ec\u81ea\u306e\u8ca9\u58f2\u63d0\u6848\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3068\u5f37\u5316\u304c\u5fc5\u8981\u306a\u9818\u57df\u3092\u7279\u5b9a\u3057\u3001\u6226\u7565\u8a08\u753b\u3084\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u7b56\u5b9a\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u6226\u7565\u306e\u958b\u767a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001<span style=\"text-decoration: underline\">\u7af6\u5408\u5206\u6790\uff08Competitor 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