{"id":26961,"date":"2023-11-13T14:30:02","date_gmt":"2023-11-13T05:30:02","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=26961"},"modified":"2024-07-10T16:22:42","modified_gmt":"2024-07-10T07:22:42","slug":"%e3%83%a1%e3%83%ab%e3%83%9e%e3%82%ac%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9f%e9%96%8b%e5%b0%81%e7%8e%87%e5%90%91%e4%b8%8a%e3%81%ae%e3%82%b3%e3%83%84","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=26961","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u958b\u5c01\u7387\u30fbCTR\u5e73\u5747\u3082\u7d39\u4ecb\uff01"},"content":{"rendered":"\n<p>\u30e1\u30eb\u30de\u30ac\uff08\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\uff09\u306f\u3001\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u8aad\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u30b3\u30c4\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u5927\u5207\u3055\u306b\u3064\u3044\u3066\u3082\u7c21\u5358\u306b\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04a4bb17e8b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04a4bb17e8b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=26961\/#i-1\" >\u30e1\u30eb\u30de\u30ac\u306e\u57fa\u672c\u3068\u305d\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=26961\/#i-2\" >\u30e1\u30eb\u30de\u30ac\u306e\u5229\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=26961\/#i-3\" >\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3068CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=26961\/#i-4\" >\u30e1\u30eb\u30de\u30ac\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=26961\/#i-5\" >\u8aad\u8005\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u30e1\u30eb\u30de\u30ac\u30b3\u30f3\u30c6\u30f3\u30c4<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>\u30e1\u30eb\u30de\u30ac\u306e\u57fa\u672c\u3068\u305d\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u30e1\u30eb\u30de\u30ac<\/strong>\u306f\u3001<span style=\"text-decoration: underline\">\u4f01\u696d\u3084\u500b\u4eba\u4e8b\u696d\u4e3b\u304c\u60c5\u5831\u3092\u5b9a\u671f\u7684\u306b\u914d\u4fe1\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u30d9\u30fc\u30b9\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30e1\u30eb\u30de\u30ac\u306f\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3084\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u5185\u5bb9\u306f\u3001\u65b0\u88fd\u54c1\u306e\u6848\u5185\u3001\u30af\u30fc\u30dd\u30f3\u306e\u914d\u4fe1\u3001\u696d\u754c\u306e\u30cb\u30e5\u30fc\u30b9\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u5171\u6709\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u304c\u591a\u3044\u3067\u3059\u3002\u30e1\u30eb\u30de\u30ac\u306e\u6700\u5927\u306e\u5229\u70b9\u306f\u3001\u76f4\u63a5\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30a4\u30f3\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u4ed6\u306e\u5e83\u544a\u5a92\u4f53\u306b\u6bd4\u3079\u3066\u9867\u5ba2\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3084\u3059\u3044\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u306f\u8cfc\u8aad\u8005\u81ea\u8eab\u306e\u610f\u5fd7\u3067\u69cb\u7bc9\u3055\u308c\u308b\u305f\u3081\u3001\u95a2\u5fc3\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u30e1\u30eb\u30de\u30ac\u306e\u5229\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30e1\u30eb\u30de\u30ac\u306f\u3001<span style=\"text-decoration: underline\">\u305d\u306e\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u304a\u3044\u3066\u3001\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306a\u308a\u307e\u3059\u3002<\/span>\u5370\u5237\u3084\u90f5\u9001\u306b\u304b\u304b\u308b\u8cbb\u7528\u304c\u4e0d\u8981\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u914d\u4fe1\u306b\u3088\u3063\u3066\u4e00\u5ea6\u306b\u5927\u898f\u6a21\u306a\u9867\u5ba2\u57fa\u76e4\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u8a08\u6e2c\u3068\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u8fc5\u901f\u306b\u8a55\u4fa1\u3057\u3001\u6539\u5584\u70b9\u3092\u5373\u5ea7\u306b\u7279\u5b9a\u3057\u3066\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u67d4\u8edf\u6027\u306f\u3001\u8fc5\u901f\u306a\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u5185\u3067\u6700\u5927\u306e\u52b9\u679c\u3092\u8ffd\u6c42\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u5229\u70b9\u3067\u3059\u3002\u307e\u305f\u3001\u30e1\u30eb\u30de\u30ac\u306f\u76f4\u63a5\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u306b\u8ca2\u732e\u3059\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u304a\u308a\u3001\u305d\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u304cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3068CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30e1\u30eb\u30de\u30ac\u306e<strong>\u958b\u5c01\u7387<\/strong>\u3068\u306f\u3001\u914d\u4fe1\u3055\u308c\u305f\u30e1\u30eb\u30de\u30ac\u304c\u3069\u308c\u3060\u3051\u306e\u5272\u5408\u3067\u8aad\u8005\u306b\u3088\u3063\u3066\u958b\u5c01\u3055\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3001\u914d\u4fe1\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9b45\u529b\u3092\u6e2c\u308b\u305f\u3081\u306e\u57fa\u6e96\u3067\u3059\u3002<strong><a href=\"https:\/\/asue.jp\/blog\/?p=21745\" target=\"_blank\" rel=\"noreferrer noopener\">CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/a><\/strong>\u306f\u3001\u30e1\u30eb\u30de\u30ac\u5185\u306e\u30ea\u30f3\u30af\u304c\u3069\u308c\u3060\u3051\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3092\u793a\u3059\u5272\u5408\u3067\u3001\u8aad\u8005\u304c\u30e1\u30eb\u30de\u30ac\u306e\u5185\u5bb9\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u95a2\u5fc3\u3092\u6301\u3061\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u79fb\u3057\u305f\u304b\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306b2022\u5e74\u306b\u8abf\u67fb\u3055\u308c\u305f\u696d\u7a2e\u5225\u5e73\u5747\u306e\u958b\u5c01\u7387\u3001CTR\u3092\u8868\u306b\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u696d\u754c<\/th><th>\u958b\u5c01\u7387<\/th><th>CTR<\/th><\/tr><\/thead><tbody><tr><td>\u30e1\u30c7\u30a3\u30a2\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u51fa\u7248<\/td><td><strong>23.9%<\/strong><\/td><td><strong>2.9%<\/strong><\/td><\/tr><tr><td>\u30b3\u30f3\u30b5\u30eb\u306a\u3069\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30b5\u30fc\u30d3\u30b9<\/td><td><strong>19.3%<\/strong><\/td><td><strong>2.1%<\/strong><\/td><\/tr><tr><td>\u975e\u55b6\u5229\u56e3\u4f53<\/td><td><strong>26.6%<\/strong><\/td><td><strong>2.7%<\/strong><\/td><\/tr><tr><td>\u305d\u306e\u4ed6\u306e\u696d\u754c<\/td><td><strong>19.9%<\/strong><\/td><td><strong>2.6%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u30c7\u30fc\u30bf\u53c2\u7167\u5143\uff1a<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign Monitor by Marigold<\/a><\/p>\n\n\n\n<p>Campaign Monitor\u306e2022\u5e74\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u3089\u306e\u6570\u5024\u3092\u8e0f\u307e\u3048\u3001\u30e1\u30eb\u30de\u30ac\u306e\u4ef6\u540d\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9b45\u529b\u3001\u914d\u4fe1\u6642\u9593\u5e2f\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u500b\u4eba\u306e\u8da3\u5473\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u3053\u3080\u3053\u3068\u304c\u9ad8\u3044CTR\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308b\u3053\u3068\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>\u30e1\u30eb\u30de\u30ac\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1\u306b\u304a\u3044\u3066<strong>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4fdd\u8b77<\/strong>\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7dad\u6301\u3057\u3001\u6cd5\u7684\u306a\u554f\u984c\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u5074\u9762\u3067\u3059\u3002<\/p>\n\n\n\n<p><span style=\"text-decoration: 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class=\"has-text-align-center\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.dlapiperdataprotection.com\/index.html?t=electronic-marketing&amp;c=JP\" target=\"_blank\" rel=\"noreferrer noopener\">DLA Piper, Electronic Marketing in Japan<\/a><\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>\u8aad\u8005\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u30e1\u30eb\u30de\u30ac\u30b3\u30f3\u30c6\u30f3\u30c4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30e1\u30eb\u30de\u30ac\u306f\u3001<span style=\"text-decoration: 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