{"id":26601,"date":"2023-11-01T11:03:26","date_gmt":"2023-11-01T02:03:26","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=26601"},"modified":"2024-07-10T16:23:04","modified_gmt":"2024-07-10T07:23:04","slug":"kpi%e3%81%a8%e3%81%af%ef%bc%9fkgi%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84%e5%85%b7%e4%bd%93%e4%be%8b%e3%80%81%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e6%b4%bb%e7%94%a8%e6%96%b9%e6%b3%95%e3%82%92","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=26601","title":{"rendered":"KPI\u3068\u306f\uff1fKGI\u3068\u306e\u9055\u3044\u3084\u5177\u4f53\u4f8b\u3001\u52b9\u679c\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p><br>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u6e2c\u308bKPI\u306f\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001KPI\u306e\u91cd\u8981\u6027\u3068\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u3084\u3055\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002KPI\u304c\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u306e\u76ee\u6a19\u9054\u6210\u306b\u5f79\u7acb\u3064\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u3054\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04990c35351\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04990c35351\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=26601\/#i-1\" >KPI\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=26601\/#i-2\" >KPI\u3068KGI\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=26601\/#i-3\" >KPI\u306e\u5177\u4f53\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=26601\/#i-4\" >KPI\u306e\u6d3b\u7528\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=26601\/#i-5\" >KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=26601\/#i-6\" >KPI\u3092\u4f7f\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>KPI\u3068\u306f\u4f55\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/strong>\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u8a2d\u5b9a\u3057\u305f<span style=\"text-decoration: underline\">\u7279\u5b9a\u306e\u76ee\u6a19\u3084\u6210\u679c\u306b\u5bfe\u3059\u308b\u9032\u6357<\/span>\u3092\u5b9a\u91cf\u7684\u306b\u793a\u3059\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u306e\u5177\u4f53\u7684\u306a\u9032\u884c\u72b6\u6cc1\u3092\u6570\u5024\u3067\u8868\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u304c\u671b\u3080\u7d50\u679c\u306b\u6cbf\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u9053\u3057\u308b\u3079\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u5358\u306a\u308b\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u904e\u7a0b\u3067\u306e\u6210\u679c\u3084\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6226\u7565\u304c\u6b63\u3057\u3044\u65b9\u5411\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u307e\u305f\u306f\u8a08\u753b\u306e\u8abf\u6574\u3084\u6539\u5584\u304c\u5fc5\u8981\u304b\u3069\u3046\u304b\u3092\u8fc5\u901f\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>KPI\u3068KGI\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>KPI<\/strong>\u3068\u3088\u304f\u6bd4\u8f03\u3055\u308c\u308b\u306e\u304c<strong>KGI\uff08Key Goal Indicator\uff1a\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09<\/strong>\u3067\u3059\u3002KGI\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e<span style=\"text-decoration: underline\">\u6700\u7d42\u7684\u306a\u6210\u679c<\/span>\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u7d44\u7e54\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u9577\u671f\u76ee\u6a19\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001KPI\u306f\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u9032\u884c\u72b6\u6cc1\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001KGI\u306f\u5e74\u9593\u58f2\u4e0a\u76ee\u6a19\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001KPI\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e<strong><a href=\"https:\/\/asue.jp\/blog\/?p=25798\" target=\"_blank\" rel=\"noreferrer noopener\">\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\uff08\u8a2a\u554f\u8005\u6570\uff09<\/a><\/strong>\u3084<strong><a href=\"https:\/\/asue.jp\/blog\/?p=21748\" target=\"_blank\" rel=\"noreferrer noopener\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a><\/strong>\u306a\u3069\u3001\u305d\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9014\u4e2d\u7d4c\u904e\u3092\u793a\u3057\u307e\u3059\u3002KGI\u304c\u300c\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\u300d\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001KPI\u306f\u300c<strong>\u3069\u306e\u3088\u3046\u306b\u9054\u6210\u3059\u308b\u304b<\/strong>\u300d\u3092\u793a\u3059\u6307\u6a19\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>KPI\u306e\u5177\u4f53\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u4f8b\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u95a2\u3059\u308bKPI\u306b\u306f\u3001\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\uff08\u8a2a\u554f\u8005\u6570\uff09\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26354\" target=\"_blank\" rel=\"noreferrer noopener\">\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/a><\/strong>\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26298\" target=\"_blank\" rel=\"noreferrer noopener\">PV\u6570\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\uff09<\/a><\/strong>\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=21745\" target=\"_blank\" rel=\"noreferrer noopener\">CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/a><\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<strong><a href=\"https:\/\/asue.jp\/blog\/?p=25840\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/strong>\u3092\u8a08\u6e2c\u3059\u308bKPI\u306b\u306f\u3001\u6ede\u5728\u6642\u9593\u3001\u30da\u30fc\u30b8\u3042\u305f\u308a\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26360\" target=\"_blank\" rel=\"noreferrer noopener\">\u76f4\u5e30\u7387<\/a><\/strong>\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u95a2\u3059\u308bKPI\u306b\u306f\u3001\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u7372\u5f97\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u8cc7\u6599\u8acb\u6c42\u6570\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308bKPI\u306b\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3084<strong><a href=\"https:\/\/asue.jp\/blog\/?p=21766\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (Life Time Value: LTV)<\/a><\/strong> \u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u9078\u629e\u3057\u3001\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306b\u69d8\u3005\u306aKPI\u4f8b\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u306e\u3067\u3001\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>KPI\u3068\u306a\u308b\u3082\u306e<\/th><th>\u5b9a\u7fa9<\/th><\/tr><\/thead><tbody><tr><td><strong>PV\u6570<\/strong><\/td><td>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306e\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=26360\" target=\"_blank\" rel=\"noreferrer noopener\">\u76f4\u5e30\u7387<\/a><\/strong><\/td><td>\u7279\u5b9a\u306eWeb\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5f8c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306e\u4ed6\u306e\u30da\u30fc\u30b8\u3078\u9077\u79fb\u3059\u308b\u3053\u3068\u306a\u304f\u96e2\u308c\u3066\u3057\u307e\u3046\u983b\u5ea6\u3002\u30d0\u30a6\u30f3\u30b9\u7387\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=25840\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/a><\/strong><\/td><td>\u5e83\u544a\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\uff08\u30af\u30ea\u30c3\u30af\u3001\u3044\u3044\u306d\u3001\u30ea\u30c4\u30a4\u30fc\u30c8\u3001\u95b2\u89a7\u306a\u3069\uff09\u3057\u305f\u5272\u5408\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21212\" target=\"_blank\" rel=\"noreferrer noopener\">CPA\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09<\/a><\/strong><\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4e00\u4ef6\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u306e\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u306e\u7dcf\u984d\u00f7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff08\u5186\uff09\u3067\u8a08\u7b97\u3067\u304d\u308b\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21766\" target=\"_blank\" rel=\"noreferrer noopener\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a><\/strong><\/td><td>\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u671f\u9593\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u304b\u3092\u8868\u3059\u6307\u6a19\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21748\" target=\"_blank\" rel=\"noreferrer noopener\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a><\/strong><\/td><td>Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u6bcd\u6570\u3068\u3057\u3066\u3001\u305d\u306e\u3046\u3061\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u5165\u3068\u3044\u3063\u305f\u6210\u679c\u306b\u81f3\u3063\u305f\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=25791\" target=\"_blank\" rel=\"noreferrer noopener\">ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/a><\/strong><\/td><td>\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u3002ROI=(\u58f2\u4e0a\u2212\u5e83\u544a\u8cbb)\u00f7\u5e83\u544a\u8cbb\u00d7100\u3067\u6c42\u3081\u3089\u308c\u308b\u3002<\/td><\/tr><tr><td><strong>MQL\uff08Marketing Qualified Lead\uff09<\/strong><\/td><td>\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6570\u3002<\/td><\/tr><tr><td><strong>SQL\uff08Sales Qualified Lead\uff09<\/strong><\/td><td>MQL\u306e\u4e2d\u3067\u3082\u55b6\u696d\u304c\u5bfe\u5fdc\u3059\u308b\u30ec\u30d9\u30eb\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6570\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21745\" target=\"_blank\" rel=\"noreferrer noopener\">CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/a><\/strong><\/td><td>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3046\u3061\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u7387\u3002Click Through Rate\u3092\u7565\u3057\u3066\u3001CTR\u3068\u8868\u3055\u308c\u3001\u30af\u30ea\u30c3\u30af\u6570\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u00d7100\uff08%\uff09\u3067\u8a08\u7b97\u3067\u304d\u308b\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>KPI\u306e\u6d3b\u7528\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001KPI\u306f\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-box smb-box\" style=\"--smb-box--background-opacity:1;--smb-box--border-width:1px\"><div class=\"smb-box__background\"><\/div><div class=\"smb-box__body is-layout-constrained wp-block-snow-monkey-blocks-box-is-layout-constrained\">\n<p><strong>KPI\u306e\u9078\u5b9a<\/strong>\uff1aWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4f8b\u3048\u3070\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30ea\u30fc\u30c9\u6570\u306a\u3069\u304c\u4e00\u822c\u7684\u306aKPI\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u30841\u8a2a\u554f\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\uff08AOV\uff09\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/strong>\uff1aGoogle Analytics\u306a\u3069\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3053\u308c\u3089\u306eKPI\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u30bf\u30b0\u3092\u8a2d\u5b9a\u3057\u3001\u3069\u306e\u5e83\u544a\u3084\u30da\u30fc\u30b8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5b9a\u671f\u7684\u306a\u52b9\u679c\u6e2c\u5b9a<\/strong>\uff1a\u6708\u3054\u3068\u3084\u56db\u534a\u671f\u3054\u3068\u306bKPI\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u3001\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u671f\u5f85\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306b\u9054\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u539f\u56e0\u3092\u63a2\u308a\u3001\u6539\u5584\u7b56\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u8ab2\u984c\u306e\u7279\u5b9a\u3068\u6539\u5584<\/strong>\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3084\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6539\u5584\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u898b\u76f4\u3057\u3092\u884c\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u30d3\u30c7\u30aa\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u660e\u78ba\u306a\u547c\u3073\u304b\u3051\u3092\u914d\u7f6e\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3064\u3051\u308b\u5de5\u592b\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/strong>\uff1a\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3084\u65bd\u7b56\u306e\u6210\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3084\u7d4c\u55b6\u5c64\u3068\u5171\u6709\u3057\u3001\u3069\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306eSNS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u7279\u306b\u826f\u3044\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3057\u3001\u4ed6\u306e\u65bd\u7b56\u306b\u3082\u9069\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>KPI\u306e\u898b\u76f4\u3057<\/strong>\uff1a\u5e02\u5834\u52d5\u5411\u3084\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u5909\u66f4\u306b\u4f34\u3044\u3001KPI\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u65b0\u305f\u306aKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3053\u306a\u3059\u3053\u3068\u3067\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001KPI\u9054\u6210\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u8a08\u753b\u30fb\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u6709\u52b9\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u81f3\u308b\u307e\u3067\u306e\u9053\u7b4b\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u30c1\u30fc\u30e0\u304c\u4e00\u4e38\u3068\u306a\u3063\u3066\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u65bd\u7b56\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306bKPI\u30c4\u30ea\u30fc\u306e\u4f8b\u3092\u3042\u3052\u3066\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"432\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/26db5d3727e108223b4e937bf5955883.png\" alt=\"\" class=\"wp-image-26625\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/26db5d3727e108223b4e937bf5955883.png 864w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/26db5d3727e108223b4e937bf5955883-300x150.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/26db5d3727e108223b4e937bf5955883-768x384.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/26db5d3727e108223b4e937bf5955883-350x175.png 350w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/26db5d3727e108223b4e937bf5955883-450x225.png 450w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" 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