{"id":26227,"date":"2023-10-19T12:24:29","date_gmt":"2023-10-19T03:24:29","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=26227"},"modified":"2024-07-10T16:23:20","modified_gmt":"2024-07-10T07:23:20","slug":"d2c%e3%81%a8%e3%81%af%ef%bc%9f%e5%be%93%e6%9d%a5%e3%81%ae%e8%b2%a9%e5%a3%b2%e3%83%a2%e3%83%87%e3%83%ab%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84%e9%81%a9%e3%81%97%e3%81%9f%e5%95%86%e6%9d%90","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=26227","title":{"rendered":"D2C\u3068\u306f\uff1f\u5f93\u6765\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3068\u306e\u9055\u3044\u3084\u9069\u3057\u305f\u5546\u6750\u3092\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u300cD2C\uff08Direct to Consumer\uff09\u300d\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3068\u6bd4\u3079\u3001\u3069\u306e\u3088\u3046\u306a\u9055\u3044\u304c\u3042\u308a\u3001\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u3084\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305f\u3001D2C\u304c\u7279\u306b\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u3068\u306f\uff1f\u305d\u3057\u3066\u3001D2C\u306e\u5c06\u6765\u7684\u306a\u5c55\u671b\u306b\u3064\u3044\u3066\u3082\u8003\u5bdf\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04aee4db00e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04aee4db00e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=26227\/#i-1\" >D2C\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=26227\/#i-2\" >\u5f93\u6765\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3068D2C\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=26227\/#i-3\" >D2C\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=26227\/#i-4\" >D2C\u306b\u5411\u3044\u3066\u3044\u308b\u5546\u6750<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=26227\/#i-5\" >\u307e\u3068\u3081\u3068\u4eca\u5f8c\u306eD2C\u306e\u5c55\u671b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>D2C\u3068\u306f\u4f55\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>D2C<\/strong>\u306f\u300c<strong>Direct to Consumer<\/strong>\u300d\u306e\u7565\u3067\u3001\u88fd\u9020\u696d\u8005\u304c\u76f4\u63a5\u6d88\u8cbb\u8005\u3078\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u6307\u3057\u307e\u3059\u3002Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u8fd1\u5e74\u306e\u3053\u3068\u3067\u3059\u3002D2C\u306e\u7279\u5fb4\u306f\u3001\u4e2d\u9593\u696d\u8005\u3092\u4ecb\u3055\u305a\u3001\u88fd\u9020\u696d\u8005\u304c\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u67d4\u8edf\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u5f93\u6765\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3068D2C\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u5f93\u6765\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb<\/strong>\u3067\u306f\u3001\u88fd\u9020\u696d\u8005\u3001\u5378\u58f2\u696d\u8005\u3001\u5c0f\u58f2\u696d\u8005\u3068\u3044\u3046<strong>\u8907\u6570\u306e\u4e2d\u9593\u696d\u8005<\/strong>\u3092\u7d4c\u7531\u3057\u3066\u5546\u54c1\u304c\u6d88\u8cbb\u8005\u306b\u5c4a\u3051\u3089\u308c\u308b\u6d41\u308c\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u3053\u306e\u305f\u3081\u3001\u5404\u6bb5\u968e\u3067\u306e\u624b\u6570\u6599\u304c\u7a4d\u307f\u91cd\u306a\u308a\u3001\u88fd\u54c1\u4fa1\u683c\u304c\u9ad8\u304f\u306a\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u4e00\u65b9\u3001<strong>D2C\u30e2\u30c7\u30eb<\/strong>\u3067\u306f\u3001\u4e2d\u9593\u696d\u8005\u3092\u6392\u9664\u3057\u3001\u88fd\u9020\u696d\u8005\u304c\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u4fa1\u683c\u306e\u6700\u9069\u5316\u3001\u305d\u3057\u3066\u9867\u5ba2\u3068\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>D2C\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>D2C<\/strong>\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u6700\u3082\u5927\u304d\u3044\u306e\u306f\u3001\u4e2d\u9593\u696d\u8005\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u3067\u751f\u3058\u308b<strong>\u30b3\u30b9\u30c8\u524a\u6e1b<\/strong>\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u88fd\u54c1\u4fa1\u683c\u3092\u5b89\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u88fd\u9020\u696d\u8005\u304c\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u5e02\u5834\u306e\u52d5\u5411\u3084\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u5373\u6642\u306b\u628a\u63e1\u3057\u3001\u5546\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8fc5\u901f\u306b\u4fee\u6b63\u3067\u304d\u308b\u306e\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u3055\u3089\u306b\u3001D2C\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u9020\u696d\u8005\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u76f4\u63a5\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u500b\u4eba\u306e\u8da3\u5473\u55dc\u597d\u306b\u5408\u308f\u305b\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001<strong>\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong>\u3068\u3057\u3066\u306f\u3001\u4e2d\u9593\u696d\u8005\u304c\u62c5\u3063\u3066\u3044\u305f\u696d\u52d9\u3001\u4f8b\u3048\u3070\u7269\u6d41\u3001\u5728\u5eab\u7ba1\u7406\u3001\u9867\u5ba2\u5bfe\u5fdc\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u88fd\u9020\u696d\u8005\u304c\u81ea\u3089\u62c5\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u521d\u671f\u306e\u5c0e\u5165\u30b3\u30b9\u30c8\u3084\u904b\u55b6\u8ca0\u62c5\u304c\u5897\u3048\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u76f4\u8ca9\u306e\u7d4c\u9a13\u3084\u30ce\u30a6\u30cf\u30a6\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u81ea\u793e\u3067\u5168\u3066\u3092\u8acb\u3051\u8ca0\u3046\u306e\u306f\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>D2C\u306b\u5411\u3044\u3066\u3044\u308b\u5546\u6750<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>D2C\u30e2\u30c7\u30eb<\/strong>\u306f\u3001\u7279\u5b9a\u306e\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u4fa1\u5024\u89b3\u306b\u30cf\u30de\u308b\u88fd\u54c1\u306b\u7279\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u72ec\u81ea\u306e\u88fd\u6cd5\u3084\u7d20\u6750\u3092\u4f7f\u7528\u3057\u305f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b3\u30b9\u30e1\u3001\u7279\u5b9a\u306e\u5065\u5eb7\u5fd7\u5411\u306e\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30c0\u30a4\u30a8\u30c3\u30c8\u98df\u54c1\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u30cf\u30f3\u30c9\u30e1\u30a4\u30c9\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u306a\u3069\u306f\u3001D2C\u30e2\u30c7\u30eb\u3067\u306e\u8ca9\u58f2\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5305\u4e01\u3084\u5de5\u82b8\u54c1\u306a\u3069\u4f1d\u7d71\u7684\u306a\u88fd\u54c1\u3084\u6280\u6cd5\u3092\u518d\u8a55\u4fa1\u3057\u3001\u30e2\u30c0\u30f3\u306b\u30a2\u30ec\u30f3\u30b8\u3057\u305f\u5546\u54c1\u3084\u3001\u5730\u57df\u3084\u6587\u5316\u3092\u80cc\u666f\u306b\u6301\u3064\u5546\u54c1\u3082\u3001\u7269\u8a9e\u6027\u3092\u6301\u3061\u3001D2C\u3067\u306e\u76f4\u8ca9\u306b\u3088\u308a\u305d\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u65e2\u5b58\u306e\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u53d6\u308a\u6271\u3044\u304c\u96e3\u3057\u3044\u30de\u30a4\u30ca\u30fc\u306a\u30b8\u30e3\u30f3\u30eb\u3084\u3001<strong>\u30cb\u30c3\u30c1<\/strong>\u306a\u8da3\u5473\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5546\u54c1\u3082\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5411\u3051\u3066D2C\u30e2\u30c7\u30eb\u3067\u306e\u8ca9\u58f2\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u30cb\u30fc\u30ba\u304c\u306f\u3063\u304d\u308a\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u6226\u7565\u3082\u7d5e\u308a\u3084\u3059\u304f\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>\u307e\u3068\u3081\u3068\u4eca\u5f8c\u306eD2C\u306e\u5c55\u671b<span 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href=\"https:\/\/www.insiderintelligence.com\/content\/d2c-brands-2023\" target=\"_blank\" rel=\"noreferrer noopener\">Insider Intelligence<\/a>\u306e\u5831\u544a\u306b\u3088\u308b\u3068\u30012023\u5e74\u306eD2C e\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u306f\u7d04<strong>169.39\u5104\u30c9\u30eb<\/strong>\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3046\u3061\u3001\u78ba\u7acb\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u304c79.4%\u3092\u5360\u3081\u3001\u524d\u5e74\u6bd4\u3067<strong>9%<\/strong>\u306e\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001<a href=\"https:\/\/zipdo.co\/statistics\/direct-to-consumer-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">ZipDo<\/a>\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e<strong>\u7d0440%<\/strong>\u304c\u3059\u3067\u306bD2C\u30e2\u30c7\u30eb\u3092\u5229\u7528\u3057\u3066\u304a\u308a\u3001<strong>60%<\/strong>\u4ee5\u4e0a\u306e\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u76f4\u63a5\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u8208\u5473\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D2C\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u306f\uff1f\u5f93\u6765\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3068\u306e\u9055\u3044\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":34,"featured_media":26304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1059,1042],"tags":[],"recommend":[],"exclude_related":[],"class_list":["post-26227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary_cat","category-webma"],"acf":[],"yoast_head":"<!-- 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