{"id":26187,"date":"2023-10-18T15:32:33","date_gmt":"2023-10-18T06:32:33","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=26187"},"modified":"2024-07-10T16:23:30","modified_gmt":"2024-07-10T07:23:30","slug":"aisas%e3%83%a2%e3%83%87%e3%83%ab%e3%81%a8%e3%81%af%ef%bc%9fz%e4%b8%96%e4%bb%a3%e3%82%92%e8%a6%96%e9%87%8e%e3%81%ab%e5%85%a5%e3%82%8c%e3%81%9f%e6%96%bd%e7%ad%96%e3%82%84aidma%e3%81%a8%e3%81%ae%e9%81%95","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=26187","title":{"rendered":"AISAS\u30e2\u30c7\u30eb\u3068\u306f\uff1fZ\u4e16\u4ee3\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u65bd\u7b56\u3084AIDMA\u3068\u306e\u9055\u3044\u3082\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>SNS\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u306e\u9078\u629e\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001AISAS\u30e2\u30c7\u30eb\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001AISAS\u30e2\u30c7\u30eb\u306e\u7279\u5fb4\u3068\u91cd\u8981\u6027\u3001\u52b9\u679c\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u305d\u3057\u3066Z\u4e16\u4ee3\u3068\u306e\u95a2\u9023\u6027\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u307e\u305f\u3001AIDMA\u3068\u306e\u9055\u3044\u3082\u660e\u78ba\u306b\u3057\u3066\u3001\u73fe\u4ee3\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u305d\u306e\u6d3b\u7528\u6cd5\u3092\u63a2\u308a\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04afee6dd46\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04afee6dd46\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=26187\/#i-1\" >AISAS\u30e2\u30c7\u30eb\u306e\u6982\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=26187\/#i-2\" >AISAS\u30e2\u30c7\u30eb\u306e\u7279\u5fb4\u3068\u305d\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=26187\/#i-3\" >AISAS\u3092\u4f7f\u3046\u5834\u5408\u306e\u6ce8\u610f\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=26187\/#i-4\" >Z\u4e16\u4ee3\u3068AISAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=26187\/#i-5\" >AIDMA\u3068AISAS\u306e\u9055\u3044<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>AISAS\u30e2\u30c7\u30eb\u306e\u6982\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AISAS<\/strong>\u306f\u3001SNS\u3084\u691c\u7d22\u884c\u52d5\u3092\u524d\u63d0\u3068\u3057\u305f\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u793a\u3059\u30e2\u30c7\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u300c<strong>Attention\uff08\u6ce8\u610f\uff09<\/strong>\u300d\u3001\u300c<strong>Interest\uff08\u8208\u5473\uff09<\/strong>\u300d\u3001\u300c<strong>Search\uff08\u691c\u7d22\uff09<\/strong>\u300d\u3001\u300c<strong>Action\uff08\u884c\u52d5\uff09<\/strong>\u300d\u3001\u300c<strong>Share\uff08\u5171\u6709\uff09<\/strong>\u300d\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3068\u3068\u3082\u306b\u6d88\u8cbb\u8005\u306e\u60c5\u5831\u53ce\u96c6\u3084\u8cfc\u5165\u884c\u52d5\u304c\u5909\u5316\u3057\u3066\u304d\u305f\u3053\u3068\u3092\u80cc\u666f\u306b\u3001\u5f93\u6765\u306e<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26183\" target=\"_blank\" rel=\"noreferrer noopener\">AIDMA\u30e2\u30c7\u30eb<\/a><\/strong>\u3092\u3055\u3089\u306b\u9032\u5316\u3055\u305b\u305f\u3082\u306e\u3068\u8a00\u3048\u307e\u3059\u3002AISAS\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u73fe\u5834\u3067\u306e\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u5206\u6790\u306b\u304a\u3044\u3066\u3001\u975e\u5e38\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"432\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/AISAS.png\" alt=\"\" class=\"wp-image-26841\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/AISAS.png 864w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AISAS-300x150.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AISAS-768x384.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AISAS-350x175.png 350w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AISAS-450x225.png 450w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>AISAS\u30e2\u30c7\u30eb\u306e\u7279\u5fb4\u3068\u305d\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AISAS<\/strong>\u306e\u5927\u304d\u306a\u7279\u5fb4\u306f\u3001\u300c<strong>Search<\/strong>\u300d\u3068\u300c<strong>Share<\/strong>\u300d\u306e2\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3001\u81ea\u3089Web\u3067\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u300cSearch\u300d\u306e\u6bb5\u968e\u3067\u306e\u60c5\u5831\u63d0\u4f9b\u3084<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26939\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a><\/strong>\u5bfe\u7b56\u304c\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u300cShare\u300d\u3067\u306f\u3001\u8cfc\u5165\u5f8c\u306e\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u304c\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002SNS\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u901a\u3058\u3066\u306e\u53e3\u30b3\u30df\u3084\u8a55\u4fa1\u306e\u5171\u6709\u306f\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5927\u304d\u306a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>AISAS\u3092\u4f7f\u3046\u5834\u5408\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AISAS<\/strong>\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u306e\u5909\u5316\u3092\u3057\u3063\u304b\u308a\u3068\u6349\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u7279\u306b\u300c<strong>Search<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u60c5\u5831\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26975\" target=\"_blank\" rel=\"noreferrer noopener\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a><\/strong>\u306e<strong><a href=\"https:\/\/asue.jp\/blog\/?p=27063\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/a><\/strong>\u306e\u5909\u66f4\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u654f\u611f\u3067\u3042\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u69cb\u9020\u3082\u691c\u7d22\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u8003\u616e\u3057\u3066\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c<strong>Share<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u60c5\u5831\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u3084\u5f62\u5f0f\u3067\u5171\u6709\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002SNS\u306e\u5229\u7528\u72b6\u6cc1\u3084\u53e3\u30b3\u30df\u306e\u8cea\u3092\u5e38\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u4fa1\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u65bd\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u7d4c\u9a13\u3092\u5171\u6709\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>Z\u4e16\u4ee3\u3068AISAS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Z\u4e16\u4ee3<\/strong>\u306f\u30011997\u5e74\u4ee5\u964d\u306b\u751f\u307e\u308c\u305f\u4e16\u4ee3\u3092\u6307\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3068\u3068\u3082\u306b\u6210\u9577\u3057\u3066\u304d\u305f\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002Z\u4e16\u4ee3\u306e\u4eba\u3005\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084SNS\u3092\u65e5\u5e38\u7684\u306b\u4f7f\u7528\u3057\u3001\u60c5\u5831\u53ce\u96c6\u3084\u8cfc\u5165\u884c\u52d5\u3082\u30c7\u30b8\u30bf\u30eb\u4e2d\u5fc3\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001AISAS\u30e2\u30c7\u30eb\u306f\u3001Z\u4e16\u4ee3\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u6349\u3048\u308b\u4e0a\u3067\u975e\u5e38\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c<strong>Search<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306f\u3001Z\u4e16\u4ee3\u306f\u5f93\u6765\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3060\u3051\u3067\u306a\u304f\u3001SNS\u3084YouTube\u306a\u3069\u306e\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u691c\u7d22\u3082\u7a4d\u6975\u7684\u306b\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u52a0\u3048\u3066\u3001\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u969b\u3001\u53cb\u4eba\u3084\u77e5\u4eba\u306e\u610f\u898b\u3082\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u3053\u308c\u304c\u300c<strong>Share<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306e\u884c\u52d5\u306b\u3082\u5f71\u97ff\u3057\u3066\u3044\u307e\u3059\u3002Z\u4e16\u4ee3\u306f\u3001\u81ea\u3089\u306e\u7d4c\u9a13\u3084\u8a55\u4fa1\u3092SNS\u3067\u7a4d\u6975\u7684\u306b\u5171\u6709\u3057\u3001\u305d\u306e\u60c5\u5831\u304c\u4ed6\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306aZ\u4e16\u4ee3\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001AISAS\u30e2\u30c7\u30eb\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306aWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>AIDMA\u3068AISAS\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a 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href=\"https:\/\/asue.jp\/blog\/?p=25791\">\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09<\/a><\/strong>\u3092\u6700\u9069\u5316\u3059\u308b\u304b\u3001\u3068\u3044\u3046\u70b9\u306b\u3042\u308a\u307e\u3059\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u8aac\u660e\u3059\u308bAISAS\u30e2\u30c7\u30eb\u3092\u8a73\u7d30\u306b\u7d39\u4ecb\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306e\u7279\u5fb4\u3084Z\u4e16\u4ee3\u3068\u306e\u95a2\u9023\u3001\u5f93\u6765\u306eAIDMA\u30e2\u30c7\u30eb\u3068\u306e\u9055\u3044\u306a\u3069\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":34,"featured_media":26218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1059,1042],"tags":[],"recommend":[],"exclude_related":[],"class_list":["post-26187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary_cat","category-webma"],"acf":[],"yoast_head":"<!-- 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