{"id":26183,"date":"2023-10-18T15:24:48","date_gmt":"2023-10-18T06:24:48","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=26183"},"modified":"2024-07-10T16:23:34","modified_gmt":"2024-07-10T07:23:34","slug":"aidma%e3%81%a8%e3%81%af%ef%bc%9f%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84%e7%8f%be%e4%bb%a3%e3%81%ae","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=26183","title":{"rendered":"AIDMA\u3068\u306f\uff1f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044\u3084\u6d3b\u7528\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u300c<strong>AIDMA<\/strong>\u300d\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u767a\u6848\u3055\u308c\u307e\u3057\u305f\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u300cAIDMA\u300d\u306e\u5b9a\u7fa9\u304b\u3089\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u6cd5\u3092\u63a2\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044\u3084\u3001AIDMA\u306e\u73fe\u4ee3\u7684\u306a\u610f\u7fa9\u306b\u3064\u3044\u3066\u3082\u8003\u5bdf\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u57fa\u790e\u77e5\u8b58\u3068\u3057\u3066\u3001AIDMA\u306e\u6982\u5ff5\u306f\u4eca\u3082\u306a\u304a\u6709\u52b9\u3067\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u9806\u306b\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04a49db75c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04a49db75c8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=26183\/#i-1\" >AIDMA\u3068\u306f\u4f55\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=26183\/#i-2\" >AIDMA\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=26183\/#i-3\" >AIDMA\u306e\u6d3b\u7528\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=26183\/#i-4\" >AIDMA\u306f\u3082\u3046\u53e4\u3044\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=26183\/#i-5\" >AIDMA\u3001\u3069\u3046\u4f7f\u3046\u306e\u304b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>AIDMA\u3068\u306f\u4f55\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AIDMA<\/strong>\u306f\u30011920\u5e74\u4ee3\u306e\u30a2\u30e1\u30ea\u30ab\u3067\u63d0\u5531\u3055\u308c\u305f\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u8868\u3059\u4f1d\u7d71\u7684\u306a\u30e2\u30c7\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u5f97\u308b\u6bb5\u968e\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u5fc3\u7406\u306e\u52d5\u304d\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c<strong>Attention\uff08\u6ce8\u610f\uff09<\/strong>\u300d\u3001\u300c<strong>Interest\uff08\u8208\u5473\uff09<\/strong>\u300d\u3001\u300c<strong>Desire\uff08\u6b32\u6c42\uff09<\/strong>\u300d\u3001\u300c<strong>Memory\uff08\u8a18\u61b6\uff09<\/strong>\u300d\u3001\u300c<strong>Action\uff08\u884c\u52d5\uff09<\/strong>\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066AIDMA\u3068\u540d\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002\u6b74\u53f2\u306e\u3042\u308b\u30e2\u30c7\u30eb\u3067\u3059\u304c\u3001\u73fe\u4ee3\u3067\u3082\u3053\u306e\u30e2\u30c7\u30eb\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u6df1\u304f\u628a\u63e1\u3057\u3001\u52b9\u679c\u7684\u306aWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"432\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/AIDMA.png\" alt=\"\" class=\"wp-image-26835\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/AIDMA.png 864w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AIDMA-300x150.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AIDMA-768x384.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AIDMA-350x175.png 350w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/AIDMA-450x225.png 450w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>AIDMA\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AIDMA<\/strong>\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u7c21\u6f54\u306a5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u304c\u3001<strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/strong>\u306f\u3088\u308a\u8a73\u7d30\u304b\u3064\u8907\u96d1\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u616e\u3067\u304d\u308b\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3068\u306e\u63a5\u89e6\u304b\u3089\u8cfc\u5165\u3001\u3055\u3089\u306b\u306f\u518d\u8cfc\u5165\u3084\u53e3\u30b3\u30df\u767a\u4fe1\u306b\u81f3\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u4e00\u65b9\u3001AIDMA\u306f\u4e3b\u306b\u8cfc\u5165\u524d\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u4e21\u8005\u306e\u6700\u5927\u306e\u9055\u3044\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u3088\u308a\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u8003\u616e\u306b\u5165\u308c\u3066\u3044\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-box smb-box\" style=\"--smb-box--background-opacity:1;--smb-box--border-width:1px\"><div class=\"smb-box__background\"><\/div><div class=\"smb-box__body is-layout-constrained wp-block-snow-monkey-blocks-box-is-layout-constrained\">\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u3057\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u5e02\u5834\u306b\u767b\u5834\u3057\u305f\u3068\u304d\u3001\u6d88\u8cbb\u8005\u306f\u307e\u305a\u5e83\u544a\u3084\u5e97\u982d\u3067\u306e\u5c55\u793a\u3092\u901a\u3058\u3066\u305d\u306e\u5b58\u5728\u306b\u6ce8\u610f\u3092\u5411\u3051\u307e\u3059\uff08Attention\uff09\u3002\u6b21\u306b\u3001\u88fd\u54c1\u306e\u7279\u5fb4\u3084\u6a5f\u80fd\u306b\u95a2\u5fc3\u3092\u6301\u3061\u59cb\u3081\uff08Interest\uff09\u3001\u305d\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6b32\u3057\u3044\u3068\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\uff08Desire\uff09\u3002\u305d\u306e\u5f8c\u3001\u88fd\u54c1\u540d\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u8a18\u61b6\u3057\uff08Memory\uff09\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306b\u81f3\u308b\uff08Action\uff09\u3068\u3044\u3046\u6d41\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306b\u6700\u521d\u306b\u89e6\u308c\u308b\u77ac\u9593\u304b\u3089\u59cb\u307e\u308a\u3001\u8cfc\u5165\u5f8c\u306b\u81f3\u308b\u307e\u3067\u3092\u5305\u62ec\u7684\u306b\u6349\u3048\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u8cfc\u5165\u3092\u8003\u3048\u308b\u6d88\u8cbb\u8005\u304c\u3001\u6700\u521d\u306b\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u691c\u7d22\u3057\u3001SNS\u3067\u306e\u8a55\u5224\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u5e97\u8217\u3067\u5b9f\u6a5f\u3092\u8a66\u3057\u3066\u307f\u308b\u3068\u3044\u3063\u305f\u4e00\u9023\u306e\u884c\u52d5\u3092\u53d6\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u8cfc\u5165\u5f8c\u3082\u3001\u88fd\u54c1\u306e\u4f7f\u3044\u65b9\u3092\u5b66\u3076\u305f\u3081\u306e\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u898b\u305f\u308a\u3001\u4f7f\u7528\u611f\u3092SNS\u3067\u5171\u6709\u3057\u305f\u308a\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u901a\u3057\u3066\u88fd\u54c1\u3068\u95a2\u308f\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u5168\u3066\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u542b\u307e\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5f62\u6210\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p>\u3064\u307e\u308a\u3001AIDMA\u306f\u8cfc\u5165\u6c7a\u5b9a\u306b\u81f3\u308b\u307e\u3067\u306e\u5fc3\u7406\u7684\u30d7\u30ed\u30bb\u30b9\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u8868\u73fe\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u8cfc\u5165\u524d\u5f8c\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u7dcf\u5408\u7684\u306b\u6349\u3048\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u3068<strong><a href=\"https:\/\/asue.jp\/blog\/?p=25840\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/strong>\u306e\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>AIDMA\u306e\u6d3b\u7528\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AIDMA\u30e2\u30c7\u30eb<\/strong>\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u5408\u308f\u305b\u305f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u65b0\u3057\u3044\u30b9\u30dd\u30fc\u30c4\u30c9\u30ea\u30f3\u30af\u306e\u5e02\u5834\u53c2\u5165\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-box smb-box\" style=\"--smb-box--background-opacity:1;--smb-box--border-width:1px\"><div class=\"smb-box__background\"><\/div><div class=\"smb-box__body is-layout-constrained wp-block-snow-monkey-blocks-box-is-layout-constrained\">\n<p>\u307e\u305a\u300c<strong>Attention\uff08\u6ce8\u610f\uff09<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306f\u3001\u76ee\u3092\u5f15\u304f\u5e83\u544a\u3084\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c55\u958b\u3057\u3001\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Web\u5e83\u544a\u3084SNS\u306e\u6295\u7a3f\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306e\u5b58\u5728\u3092\u77e5\u3089\u305b\u308b\u3053\u3068\u304c\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u30a2\u30b9\u30ea\u30fc\u30c8\u3092\u8d77\u7528\u3057\u305f\u52d5\u753b\u5e83\u544a\u3092\u4f5c\u6210\u3057\u3001YouTube\u3084Instagram\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u8857\u4e2d\u306e<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26197\" target=\"_blank\" rel=\"noreferrer noopener\">OOH\u5e83\u544a<\/a><\/strong>\u3067\u76ee\u3092\u5f15\u304f\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u5c55\u958b\u3057\u3001\u901a\u884c\u4eba\u306e\u6ce8\u610f\u3092\u60f9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c<strong>Interest\uff08\u8208\u5473\uff09<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8208\u5473\u3092\u6301\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u8a73\u7d30\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002FAQ\u3084\u5546\u54c1\u306e\u7279\u5fb4\u3092\u5f37\u8abf\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u52d5\u753b\u306a\u3069\u3092\u5236\u4f5c\u3057\u3001\u6d88\u8cbb\u8005\u306e\u7591\u554f\u3092\u89e3\u6d88\u3059\u308b\u3053\u3068\u3067\u3001\u8208\u5473\u3092\u6df1\u3081\u308b\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5148\u307b\u3069\u306e\u4f8b\u3060\u3068\u3001\u30b9\u30dd\u30fc\u30c4\u30c9\u30ea\u30f3\u30af\u306e\u6804\u990a\u6210\u5206\u3084\u3001\u4f53\u306b\u4e0e\u3048\u308b\u52b9\u679c\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u88fd\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u3084\u4f7f\u3044\u65b9\u3092\u7d39\u4ecb\u3059\u308b\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u516c\u958b\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5177\u4f53\u7684\u306a\u60c5\u5831\u3067\u652f\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c<strong>Desire\uff08\u6b32\u6c42\uff09<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6b32\u3057\u3044\u3068\u611f\u3058\u308b\u3088\u3046\u306a\u60c5\u5831\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3084\u5272\u5f15\u60c5\u5831\u3001\u9867\u5ba2\u306e\u58f0\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30dd\u30fc\u30c4\u30c9\u30ea\u30f3\u30af\u306e\u4f8b\u3067\u306e\u300cDesire\uff08\u6b32\u6c42\uff09\u300d\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3092\u8a18\u5ff5\u3057\u3066\u671f\u9593\u9650\u5b9a\u306e\u5272\u5f15\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u65e2\u306b\u88fd\u54c1\u3092\u8a66\u3057\u305f\u4eba\u3005\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53e3\u30b3\u30df\u3084\u3001\u5b9f\u969b\u306b\u30b9\u30dd\u30fc\u30c4\u3092\u3057\u3066\u3044\u308b\u6700\u4e2d\u306b\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5199\u771f\u3092SNS\u3067\u5171\u6709\u3057\u3066\u3082\u3089\u3048\u308c\u3070\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u610f\u6b32\u3092\u523a\u6fc0\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c<strong>Memory\uff08\u8a18\u61b6\uff09<\/strong>\u300d\u3068\u300c<strong>Action\uff08\u884c\u52d5\uff09<\/strong>\u300d\u306e\u6bb5\u968e\u3067\u306f\u3001\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u30e1\u30fc\u30eb\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3001\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u53d6\u308a\u7d44\u307f\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3001\u88fd\u54c1\u306b\u95a2\u3059\u308b\u60c5\u5831\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u5b9a\u671f\u7684\u306b\u9001\u4fe1\u3057\u3001\u6d88\u8cbb\u8005\u306e\u8a18\u61b6\u306b\u88fd\u54c1\u3092\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u7528\u3044\u3066\u3001\u4e00\u5ea6\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u304c\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3001SNS\u3084<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26975\" target=\"_blank\" rel=\"noreferrer noopener\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a><\/strong>\u4e0a\u3067\u88fd\u54c1\u306e\u5e83\u544a\u3092\u518d\u8868\u793a\u3057\u3001\u8cfc\u5165\u3078\u3068\u5c0e\u304f\u65bd\u7b56\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>AIDMA\u306f\u3082\u3046\u53e4\u3044\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AIDMA<\/strong>\u306f\u3001\u9577\u3089\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5316\u3084\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u3084\u7406\u8ad6\u304c\u6b21\u3005\u3068\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u4e0b\u3067\u306e\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306f\u8907\u96d1\u5316\u3057\u3066\u304a\u308a\u3001\u4e00\u3064\u306e\u30e2\u30c7\u30eb\u3060\u3051\u3067\u6349\u3048\u308b\u306e\u306f\u96e3\u3057\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30b3\u30ed\u30ca\u798d\u3092\u7d4c\u3066\u3082\u3001\u5bfe\u9762\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u5024\u304c\u7121\u304f\u306a\u3089\u306a\u3044\u3053\u3068\u306f\u591a\u304f\u306e\u4eba\u304c\u5b9f\u611f\u3057\u3066\u304a\u308a\u3001\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u306e\u6709\u7528\u6027\u306f\u672a\u3060\u5065\u5728\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6d41\u308c\u3082\u4f5c\u7528\u3057\u3066\u3001AIDMA\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u6709\u52b9\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u3084\u7406\u8ad6\u3068\u4f75\u7528\u3057\u306a\u304c\u3089\u3001AIDMA\u3092\u53c2\u8003\u306b\u3057\u3066\u65bd\u7b56\u3092\u8a08\u753b\u3057\u3066\u3044\u307e\u3059\u3002AIDMA\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001\u4eca\u5f8c\u3082\u305d\u306e\u4fa1\u5024\u3092\u4fdd\u3061\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>AIDMA\u3001\u3069\u3046\u4f7f\u3046\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u73fe\u4ee3\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u74b0\u5883\u3067\u306f\u3001\u6d88\u8cbb\u8005\u3068\u306e\u63a5\u70b9\u304c\u591a\u69d8\u5316\u3057\u3001\u8cfc\u5165\u884c\u52d5\u3082\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5909\u5316\u3092\u6349\u3048\u305f\u30e2\u30c7\u30eb\u3068\u3057\u3066\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26187\" target=\"_blank\" rel=\"noreferrer noopener\">AISAS<\/a><\/strong>\u304c\u767b\u5834\u3057\u307e\u3057\u305f\u3002AISAS\u306f\u3001\u300c<strong>Attention\uff08\u6ce8\u610f\uff09<\/strong>\u300d\u3001\u300c<strong>Interest\uff08\u8208\u5473\uff09<\/strong>\u300d\u3001\u300c<strong>Search\uff08\u691c\u7d22\uff09<\/strong>\u300d\u3001\u300c<strong>Action\uff08\u884c\u52d5\uff09<\/strong>\u300d\u3001\u300c<strong>Share\uff08\u5171\u6709\uff09<\/strong>\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u304a\u308a\u3001\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u4e0b\u3067\u306e\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>AIDMA\u3068AISAS\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u7db2\u7f85\u7684\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001AISAS\u306e\u300c<strong>Search\uff08\u691c\u7d22\uff09<\/strong>\u300d\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8208\u5473\u3092\u6301\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3001\u81ea\u3089\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u884c\u52d5\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u884c\u52d5\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u3084\u691c\u7d22\u5e83\u544a\u306e\u65bd\u7b56\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u300c<strong>Share\uff08\u5171\u6709\uff09<\/strong>\u300d\u306f\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u3089\u306e\u7d4c\u9a13\u3084\u610f\u898b\u3092SNS\u306a\u3069\u3067\u5171\u6709\u3059\u308b\u884c\u52d5\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u884c\u52d5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u901a\u3058\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>AIDMA\u3068AISAS\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u4ee3\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u591a\u89d2\u7684\u306b\u6349\u3048\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u300cAIDMA\u300d\u3092\u5fb9\u5e95\u89e3\u8aac\u3002\u305d\u306e\u610f\u5473\u3084\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u95a2\u9023\u3001\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u300cAISAS\u300d\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u53c2\u8003\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":34,"featured_media":26217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1059,1042],"tags":[],"recommend":[],"exclude_related":[],"class_list":["post-26183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary_cat","category-webma"],"acf":[],"yoast_head":"<!-- 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content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u300cAIDMA\u300d\u3092\u5fb9\u5e95\u89e3\u8aac\u3002\u305d\u306e\u610f\u5473\u3084\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u95a2\u9023\u3001\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u300cAISAS\u300d\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u53c2\u8003\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asue.jp\/blog\/?p=26183\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AIDMA\u3068\u306f\uff1f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044\u3084\u6d3b\u7528\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\uff01 - \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u4ee3\u884c\u306a\u3089ASUE\" \/>\n<meta property=\"og:description\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u300cAIDMA\u300d\u3092\u5fb9\u5e95\u89e3\u8aac\u3002\u305d\u306e\u610f\u5473\u3084\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u95a2\u9023\u3001\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u300cAISAS\u300d\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u53c2\u8003\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asue.jp\/blog\/?p=26183\" \/>\n<meta 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