{"id":26179,"date":"2023-10-18T15:18:17","date_gmt":"2023-10-18T06:18:17","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=26179"},"modified":"2024-07-10T16:23:38","modified_gmt":"2024-07-10T07:23:38","slug":"efo%ef%bc%88%e5%85%a5%e5%8a%9b%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0%e6%9c%80%e9%81%a9%e5%8c%96%ef%bc%89%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%a2%e3%83%90%e3%82%a4%e3%83%ab%e5%af%be%e5%bf%9c%e6%96%b9","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=26179","title":{"rendered":"EFO\uff08\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u3068\u306f\uff1f\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u65b9\u6cd5\u3092\u542b\u3081\u3066\u8a73\u7d30\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001EFO\uff08\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u305d\u306e\u57fa\u672c\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4ed5\u65b9\u3001\u6ce8\u610f\u3059\u3079\u304d\u70b9\u307e\u3067\u3092\u7c21\u6f54\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a049a15c49b0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a049a15c49b0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-1\" >EFO\uff08\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u306e\u5b9a\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-2\" >EFO\uff08\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-2-1\" >\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u9805\u76ee\u306e\u307f\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-2-2\" >\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-2-3\" >\u30d7\u30ec\u30fc\u30b9\u30db\u30eb\u30c0\u30fc\uff08\u5165\u529b\u4f8b\uff09\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-2-4\" >\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5373\u6642\u306b\u63d0\u4f9b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-2-5\" >\u30d5\u30a9\u30fc\u30e0\u3092\u8907\u6570\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-2-6\" >\u30d5\u30a9\u30fc\u30e0\u306e\u5b89\u5168\u6027\u3092\u793a\u3059\u65b9\u6cd5\uff08\u304a\u307e\u3051\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-3\" >\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u6700\u9069\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/asue.jp\/blog\/?p=26179\/#i-4\" >EFO\u306e\u6ce8\u610f\u70b9<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>EFO\uff08\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u306e\u5b9a\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>EFO<\/strong>\u306fEntry Form optimaization\u306e\u7565\u3067\u3001<strong>\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u7c21\u6f54\u306a\u30c7\u30b6\u30a4\u30f3\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\uff08\u4f7f\u3044\u3084\u3059\u3055\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u65bd\u7b56\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u65bd\u7b56\u306e\u76ee\u7684\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a9\u30fc\u30e0\u3092\u8fc5\u901f\u306b\u3001\u554f\u984c\u306a\u304f\u5165\u529b\u5b8c\u4e86\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u7c21\u5358\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u306e<strong><a href=\"https:\/\/asue.jp\/blog\/?p=21748\" target=\"_blank\" rel=\"noreferrer noopener\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a><\/strong>\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002EFO\u306f\u3001\u8cfc\u5165\u3001\u7533\u3057\u8fbc\u307f\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u9069\u7528\u3055\u308c\u3001\u305d\u306e\u52b9\u679c\u306f\u4e8b\u696d\u306e\u6210\u679c\u306b\u76f4\u63a5\u7684\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>EFO\uff08\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"i-2-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-1\"><\/span>\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u9805\u76ee\u306e\u307f\u3092\u8a2d\u5b9a\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a9\u30fc\u30e0\u3092\u96e2\u8131\u3059\u308b\u5927\u304d\u306a\u7406\u7531\u306e\u4e00\u3064\u306b\u3001<strong>\u5165\u529b\u9805\u76ee\u304c\u591a\u3059\u304e\u308b<\/strong>\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u60c5\u5831\u306e\u307f\u3092\u6c42\u3081\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-2\"><\/span>\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u3067<strong>\u30a8\u30e9\u30fc<\/strong>\u3092\u8d77\u3053\u3057\u305f\u969b\u3001\u3069\u306e\u9805\u76ee\u304c\u554f\u984c\u3067\u3042\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u77e5\u3089\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u5177\u4f53\u7684\u306a\u6307\u793a\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u4fee\u6b63\u3067\u304d\u308b\u3088\u3046\u306b\u51fa\u6765\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"432\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/bde8aabc35edd719ccc70cb5a6d97664.png\" alt=\"\" class=\"wp-image-26326\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/bde8aabc35edd719ccc70cb5a6d97664.png 864w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/bde8aabc35edd719ccc70cb5a6d97664-300x150.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/bde8aabc35edd719ccc70cb5a6d97664-768x384.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/bde8aabc35edd719ccc70cb5a6d97664-350x175.png 350w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/bde8aabc35edd719ccc70cb5a6d97664-450x225.png 450w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<h3 id=\"i-2-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-3\"><\/span>\u30d7\u30ec\u30fc\u30b9\u30db\u30eb\u30c0\u30fc\uff08\u5165\u529b\u4f8b\uff09\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5fc5\u8981\u306b\u5fdc\u3058\u3066<strong>\u30d7\u30ec\u30fc\u30b9\u30db\u30eb\u30c0\u30fc<\/strong>\uff08\u5165\u529b\u67a0\u306b\u8584\u3044\u6587\u5b57\u3067\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u5165\u529b\u4f8b\uff09\u3092\u4e88\u3081\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u5165\u529b\u3059\u3079\u304d\u304b\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"432\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/50326d29ddf10a7d2807fee162546464.png\" alt=\"\" class=\"wp-image-26330\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/50326d29ddf10a7d2807fee162546464.png 864w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/50326d29ddf10a7d2807fee162546464-300x150.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/50326d29ddf10a7d2807fee162546464-768x384.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/50326d29ddf10a7d2807fee162546464-350x175.png 350w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/50326d29ddf10a7d2807fee162546464-450x225.png 450w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<h3 id=\"i-2-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-4\"><\/span>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5373\u6642\u306b\u63d0\u4f9b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u60c5\u5831\u3092\u6b63\u3057\u304f\u3001\u307e\u305f\u306f\u4e0d\u6b63\u78ba\u306b\u5165\u529b\u3057\u305f\u969b\u306b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067<strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/strong>\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26927\" target=\"_blank\" rel=\"noreferrer noopener\">UX\uff08\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\uff09<\/a><\/strong>\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d1\u30b9\u30ef\u30fc\u30c9\u306e\u5f37\u5ea6\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8868\u793a\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-5\"><\/span>\u30d5\u30a9\u30fc\u30e0\u3092\u8907\u6570\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u60c5\u5831\u91cf\u304c\u591a\u3044\u5834\u5408\u3001\u30da\u30fc\u30b8\u3092\u5206\u3051\u305f\u308a\u3001\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u7528\u610f\u3057\u305f\u308a\u3057\u3066\u30d5\u30a9\u30fc\u30e0\u3092\u8907\u6570\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u306e\u9032\u6357\u3092\u9069\u5b9c\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u3092\u9632\u3050\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-2-6\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2-6\"><\/span>\u30d5\u30a9\u30fc\u30e0\u306e\u5b89\u5168\u6027\u3092\u793a\u3059\u65b9\u6cd5\uff08\u304a\u307e\u3051\uff09<span 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