{"id":25870,"date":"2023-10-04T13:57:05","date_gmt":"2023-10-04T04:57:05","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=25870"},"modified":"2024-07-10T16:31:50","modified_gmt":"2024-07-10T07:31:50","slug":"%e3%83%aa%e3%83%bc%e3%83%89%e3%83%8a%e3%83%bc%e3%83%81%e3%83%a3%e3%83%aa%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9fkpi%e8%a8%ad%e5%ae%9a%e6%b3%95%e3%82%84%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=25870","title":{"rendered":"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1fKPI\u8a2d\u5b9a\u6cd5\u3084\u52b9\u679c\u6e2c\u5b9a\u306e\u4ed5\u65b9\u3082\u542b\u3081\u3066\u7d39\u4ecb!"},"content":{"rendered":"\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u754c\u9688\u3067\u3001\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u3068\u3044\u3046\u7528\u8a9e\u3092\u805e\u3044\u305f\u3053\u3068\u3042\u308a\u307e\u3059\u304b\uff1f\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5b9a\u7fa9\u3084\u305d\u306e\u91cd\u8981\u6027\u3001\u3055\u3089\u306b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u307e\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u3046\u307e\u304f\u884c\u3046\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u901a\u3057\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a049a15be00c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a049a15be00c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-1\" >\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-2\" >\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-3\" 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-3-4\" >\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6d41\u308c\u306e\u307e\u3068\u3081<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-4\" >\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-5\" >KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-5-1\" >\u52b9\u679c\u6e2c\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/asue.jp\/blog\/?p=25870\/#i-6\" >\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u306e\u8ab2\u984c\u3068\u5bfe\u7b56<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/strong>\u3068\u306f\u3001<span style=\"text-decoration: underline\">\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u8cfc\u8cb7\u6bb5\u968e\u307e\u3067\u80b2\u3066\u4e0a\u3052\u308b\u30d7\u30ed\u30bb\u30b9<\/span>\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\uff08\u30ea\u30fc\u30c9\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u3053\u3068\uff09\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306f\u4e00\u5b9a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u60c5\u5831\u53ce\u96c6\u304b\u3089\u691c\u8a0e\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u5404\u6bb5\u968e\u3067\u7570\u306a\u308b\u5bfe\u5fdc\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u6700\u7d42\u7684\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u308b\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6210\u529f\u306e\u305f\u3081\u306e\u6d41\u308c\u3084<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26601\" target=\"_blank\" rel=\"noreferrer noopener\">KPI<\/a><\/strong>\u8a2d\u5b9a\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\uff01<\/p>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eca\u65e5\u306e\u793e\u4f1a\u306f\u60c5\u5831\u306b\u6ea2\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u9078\u629e\u80a2\u304b\u3089\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u5358\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u3002<strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/strong>\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3084\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30fc\u30c9\u3068\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u3084\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001e\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u304c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u884c\u3046\u5834\u5408\u3001\u8208\u5473\u3092\u793a\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3001\u5f7c\u3089\u306e\u5b66\u7fd2\u76ee\u6a19\u3084\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u30b3\u30fc\u30b9\u306e\u63a8\u85a6\u3084\u3001\u5b66\u7fd2\u306b\u5f79\u7acb\u3064\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6bb5\u968e\u7684\u306b\u95a2\u5fc3\u3092\u6df1\u3081\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3068\u611f\u3058\u308b\u305f\u3081\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4fe1\u983c\u3068\u8208\u5473\u3092\u5f37\u5316\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u7d50\u3073\u3064\u304f\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u30ea\u30fc\u30c9\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u88fd\u54c1\u306e\u6539\u5584\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u9867\u5ba2\u306e\u53cd\u5fdc\u3084\u610f\u898b\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u6d88\u8cbb\u8005\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002\u9069\u5207\u306b\u5b9f\u65bd\u3055\u308c\u308c\u3070\u3001\u4f01\u696d\u306f\u3088\u308a\u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6d41\u308c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"432\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/5d2ca3a7504f22d69c679b10e648839c.png\" alt=\"\" class=\"wp-image-26807\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/5d2ca3a7504f22d69c679b10e648839c.png 864w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/5d2ca3a7504f22d69c679b10e648839c-300x150.png 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/5d2ca3a7504f22d69c679b10e648839c-768x384.png 768w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/5d2ca3a7504f22d69c679b10e648839c-350x175.png 350w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/5d2ca3a7504f22d69c679b10e648839c-450x225.png 450w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f<strong>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3001\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/strong>\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3088\u308a\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-1\"><\/span>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3 (\u30ea\u30fc\u30c9\u7372\u5f97\uff1a\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/asue.jp\/blog\/?p=27726\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a><\/strong>\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u304c\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ed6\u306b\u3082\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\uff08\u4f8b: \u7121\u6599\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\uff09\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26629\" target=\"_blank\" rel=\"noreferrer noopener\">LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09<\/a><\/strong>\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26652\" target=\"_blank\" rel=\"noreferrer noopener\">CTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff1a\u884c\u52d5\u559a\u8d77\uff09\u30dc\u30bf\u30f3<\/a><\/strong>\u306a\u3069\u3092\u4f7f\u7528\u3057\u3066\u3001\u8a2a\u554f\u8005\u304b\u3089\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-2\"><\/span>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0 (\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u30ea\u30fc\u30c9\u304c\u8cfc\u5165\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u307e\u3067\u306e\u9593\u3001\u95a2\u9023\u3059\u308b\u60c5\u5831\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30fc\u30c9\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u306e\u9001\u4fe1\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u95a2\u5fc3\u3084\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u95a2\u4fc2\u3092\u7bc9\u304d\u4e0a\u3052\u308b\u65bd\u7b56\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-3\"><\/span>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3 (\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u62bd\u51fa)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u751f\u6210\u3055\u308c\u305f\u30ea\u30fc\u30c9\u306e\u4e2d\u304b\u3089\u3001\u5b9f\u969b\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3001\u63d0\u4f9b\u3055\u308c\u305f\u60c5\u5831\u3001\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0\u306b\u5f15\u304d\u6e21\u3059\u4fa1\u5024\u304c\u3042\u308b\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-3-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-4\"><\/span>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6d41\u308c\u306e\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ee5\u4e0a\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u72ec\u7acb\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u9023\u643a\u3057\u3066\u884c\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u5f97\u3089\u308c\u305f\u30ea\u30fc\u30c9\u3092\u52b9\u679c\u7684\u306b\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3001\u305d\u3057\u3066\u305d\u306e\u4e2d\u304b\u3089\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3002\u3053\u308c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5408\u308f\u305b\u3066\u7406\u89e3\u3057\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u8cfc\u8cb7\u9867\u5ba2\u306e\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-4\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u3068\u5c0e\u304f\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u624b\u6bb5\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u30ea\u30fc\u30c9\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u9001\u4fe1\u3057\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=25840\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/strong>\u3092\u6bb5\u968e\u7684\u306b\u9ad8\u3081\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u30ea\u30fc\u30c9\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002\u30ea\u30fc\u30c9\u3092\u8208\u5473\u3001\u884c\u52d5\u5c65\u6b74\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u7d30\u304b\u304f\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u6700\u3082\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u88fd\u54c1\u306b\u95a2\u5fc3\u3092\u793a\u3057\u305f\u30ea\u30fc\u30c9\u306b\u306f\u3001\u305d\u306e\u88fd\u54c1\u306e\u8a73\u7d30\u60c5\u5831\u3084\u4f7f\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3001\u521d\u3081\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30ea\u30fc\u30c9\u306b\u306f\u3001\u4f01\u696d\u306e\u6982\u8981\u3084\u88fd\u54c1\u306e\u57fa\u672c\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u306a\u3069\u3001\u5185\u5bb9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30ea\u30fc\u30c9\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u5341\u5206\u306a\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3078\u306e\u30ea\u30f3\u30af\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u62db\u5f85\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u306e\u8208\u5473\u3092\u5f15\u304d\u7d9a\u304d\u559a\u8d77\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3001\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3001\u88fd\u54c1\u30c7\u30e2\u306e\u6848\u5185\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u30ea\u30fc\u30c9\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u30ea\u30fc\u30c9\u304c\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u8cfc\u5165\u6c7a\u65ad\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3088\u3046\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-5\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/strong>\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u30fb\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26601\">KPI\uff08\u91cd\u8981\u696d\u7e3e\u52b9\u679c\u6307\u6a19\uff09<\/a><\/strong>\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>KPI\u3068\u306a\u308b\u3082\u306e<\/th><th>\u5b9a\u7fa9<\/th><\/tr><\/thead><tbody><tr><td><strong><strong>\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387<\/strong><\/strong><\/td><td>\u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u958b\u5c01\u3055\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u9ad8\u3044\u958b\u5c01\u7387\u306f\u3001\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u3084\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/td><\/tr><tr><td><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/strong><\/td><td>\u5e83\u544a\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\uff08\u30af\u30ea\u30c3\u30af\u3001\u3044\u3044\u306d\u3001\u30ea\u30c4\u30a4\u30fc\u30c8\u3001\u95b2\u89a7\u306a\u3069\uff09\u3057\u305f\u5272\u5408\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21212\" target=\"_blank\" rel=\"noreferrer noopener\">CPA\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09<\/a><\/strong><\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4e00\u4ef6\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u306e\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u306e\u7dcf\u984d\u00f7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff08\u5186\uff09\u3067\u8a08\u7b97\u3067\u304d\u308b\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21766\" target=\"_blank\" rel=\"noreferrer noopener\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a><\/strong><\/td><td>\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u671f\u9593\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u304b\u3092\u8868\u3059\u6307\u6a19\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21748\" target=\"_blank\" rel=\"noreferrer noopener\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a><\/strong><\/td><td>Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u6bcd\u6570\u3068\u3057\u3066\u3001\u305d\u306e\u3046\u3061\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u5165\u3068\u3044\u3063\u305f\u6210\u679c\u306b\u81f3\u3063\u305f\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<\/td><\/tr><tr><td><strong>CPL\uff08\u30ea\u30fc\u30c9\u5358\u4fa1\uff09<\/strong><\/td><td>\u30ea\u30fc\u30c9\u4e00\u4ef6\u7372\u5f97\u3059\u308b\u306e\u306b\u5fc5\u8981\u306a\u91d1\u984d\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=25791\" target=\"_blank\" rel=\"noreferrer noopener\">ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/a><\/strong><\/td><td>\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u3002ROI=(\u58f2\u4e0a\u2212\u5e83\u544a\u8cbb)\u00f7\u5e83\u544a\u8cbb\u00d7100\u3067\u6c42\u3081\u3089\u308c\u308b\u3002<\/td><\/tr><tr><td><strong>MQL\uff08Marketing Qualified Lead\uff09<\/strong><\/td><td>\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6570\u3002<\/td><\/tr><tr><td><strong>SQL\uff08Sales Qualified Lead\uff09<\/strong><\/td><td>MQL\u306e\u4e2d\u3067\u3082\u55b6\u696d\u304c\u5bfe\u5fdc\u3059\u308b\u30ec\u30d9\u30eb\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6570\u3002<\/td><\/tr><tr><td><strong><a href=\"https:\/\/asue.jp\/blog\/?p=21745\" target=\"_blank\" rel=\"noreferrer noopener\">CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/a><\/strong><\/td><td>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3046\u3061\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u7387\u3002Click Through Rate\u3092\u7565\u3057\u3066\u3001CTR\u3068\u8868\u3055\u308c\u3001\u30af\u30ea\u30c3\u30af\u6570\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u00d7100\uff08%\uff09\u3067\u8a08\u7b97\u3067\u304d\u308b\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\uff0a\u6df7\u4e71\u3057\u3084\u3059\u3044\u305d\u306e\u4ed6\u306e\u6307\u6a19\u306a\u3069\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/asue.jp\/blog\/?p=18254\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 id=\"i-5-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-5-1\"><\/span>\u52b9\u679c\u6e2c\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u304a\u3051\u308b\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u4e8b\u696d\u306b\u6700\u3082\u95a2\u9023\u3059\u308bKPI\uff08\u91cd\u8981\u696d\u7e3e\u52b9\u679c\u6307\u6a19\uff09\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3067\u884c\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26961\" target=\"_blank\" rel=\"noreferrer noopener\">\u30e1\u30eb\u30de\u30ac<\/a><\/strong>\u3092\u914d\u4fe1\u3057\u3066\u30ea\u30fc\u30c9\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u3059\u308b\u5834\u5408\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u306a\u3069\u95a2\u9023\u3057\u305fKPI\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u306e\u4e2d\u3067\u958b\u5c01\u7387\u304c\u4e0a\u304c\u3063\u3066\u3044\u3051\u3070\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u4e00\u3064\u306e\u76ee\u5b89\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u65bd\u7b56\u306e\u898b\u76f4\u3057\u3084\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u3084CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3084\u53cd\u5fdc\u3092\u8a73\u7d30\u306b\u8a08\u6e2c\u30fb\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u3042\u308bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u8a2d\u5b9a\u3057\u305fKPI\u304c\u300cCVR\u30fc\u8cc7\u6599\u8acb\u6c42\u306e\u6570\u300d\u3067\u3042\u308c\u3070\u3001\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u3001\u8cc7\u6599\u8acb\u6c42\u306b\u81f3\u308b\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30b9\u3092\u8a73\u7d30\u306b\u8a08\u6e2c\u3057\u3001\u3069\u306e\u30da\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u307e\u305f\u3001CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ea\u30fc\u30c9\u304c\u3069\u306e\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u3092\u8ffd\u8de1\u3057\u3001<strong><a 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