{"id":25772,"date":"2023-10-02T11:08:59","date_gmt":"2023-10-02T02:08:59","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=25772"},"modified":"2024-07-10T16:24:28","modified_gmt":"2024-07-10T07:24:28","slug":"%e3%82%a2%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%a8%e3%81%af%ef%bc%9f%e6%b8%ac%e5%ae%9a%e6%96%b9%e6%b3%95%e3%82%84%e6%b4%bb%e7%94%a8%e6%b3%95%e3%82%82%e7%b4%b9","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=25772","title":{"rendered":"\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3068\u306f\uff1fGA4\u3067\u306e\u8a08\u6e2c\u65b9\u6cd5\u3084\u6d3b\u7528\u6cd5\u3082\u7d39\u4ecb\uff01"},"content":{"rendered":"\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3088\u304f\u4f7f\u308f\u308c\u308b\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7fa9\u3001\u91cd\u8981\u6027\u3001\u8a08\u6e2c\u65b9\u6cd5\u3001\u305d\u3057\u3066\u305d\u306e\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a048f1642311\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a048f1642311\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-1\" >\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3068\u306f?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-1-1\" >\u304a\u307e\u3051<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-2\" >\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-3\" >\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u8a08\u6e2c\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-3-1\" >\u5b9a\u7fa9\u306e\u660e\u78ba\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-3-2\" >\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u306e\u5229\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-3-3\" >\u6ce8\u610f\u70b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=25772\/#i-4\" >Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6d3b\u7528\u6cd5<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3068\u306f?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/strong>\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u793a\u3057\u307e\u3059\u3002\u901a\u5e38\u3001\u30ed\u30b0\u30a4\u30f3\u3001\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3001\u5546\u54c1\u306e\u8cfc\u5165\u3001\u30b3\u30e1\u30f3\u30c8\u306e\u6295\u7a3f\u306a\u3069\u3001\u4f55\u3089\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u6307\u3057\u307e\u3059\u3002\u7279\u5b9a\u306e\u671f\u9593\u3068\u3044\u3046\u306e\u306f\u3001<strong>\u65e5\u5225<\/strong>(<strong>DAU<\/strong>: Daily Active Users)\u3001<strong>\u9031\u5225<\/strong>(<strong>WAU<\/strong>: Weekly Active Users)\u3001<strong>\u6708\u5225<\/strong>(<strong>MAU<\/strong>: Monthly Active Users)\u306a\u3069\u306b\u533a\u5225\u3055\u308c\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3067\u306f\u3001\u5de6\u7aef\u306e\u30e1\u30cb\u30e5\u30fc\u30d0\u30fc\u304b\u3089\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u9078\u629e\u3057\u3059\u308b\u3053\u3068\u3067\u305f\u3069\u308a\u7740\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"264\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/a6d2b49e655ff4200610ade7c184cdd4.png\" alt=\"\" class=\"wp-image-29819\" \/><\/figure>\n\n\n\n<p>\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u306e\u4e2d\u306b\u306f\u8907\u6570\u306e\u6570\u5024\u3001\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u305d\u3053\u304b\u3089\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u50be\u5411\u300d\u3092\u63a2\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/2535c542729cbffcbc88013368e9f3e4.jpg\" alt=\"\" class=\"wp-image-29818\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/2535c542729cbffcbc88013368e9f3e4.jpg 960w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/2535c542729cbffcbc88013368e9f3e4-300x169.jpg 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/2535c542729cbffcbc88013368e9f3e4-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>GA4\u306e\u30e1\u30cb\u30e5\u30fc\u306e\u4e2d\u3067\u306f\u3001<strong>DAU<\/strong>\u3001<strong>WAU<\/strong>\u3001<strong>MAU<\/strong>\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u5546\u54c1\u3092\u95b2\u89a7\u307e\u305f\u306f\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001<strong>\u65e5\u5225\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/strong>(<strong>DAU<\/strong>)\u306f\u305d\u306e\u65e5\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u8868\u3057\u3001<strong>\u6708\u5225\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/strong>(<strong>MAU<\/strong>)\u306f\u904e\u53bb30\u65e5\u9593\u306b\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u6708\u306bMAU\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30e6\u30fc\u30b6\u30fc\u306e<strong><a href=\"https:\/\/asue.jp\/blog\/?p=25840\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/strong>\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u3063\u305f\u3068\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u6295\u7a3f\u3092\u95b2\u89a7\u3001\u3044\u3044\u306d\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u30b7\u30a7\u30a2\u3059\u308b\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306e<strong>\u9031\u5225\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/strong>(<strong>WAU<\/strong>)\u306f\u3001\u904e\u53bb7\u65e5\u9593\u306b\u5c11\u306a\u304f\u3068\u30821\u56de\u306f\u305d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u793a\u3057\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9031\u9593\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a08\u6e2c\u3059\u308b\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"i-1-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-1-1\"><\/span>\u304a\u307e\u3051<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GA4\u5185\u306e\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1e\u6982\u8981\u306b\u5165\u308b\u3068\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u300d\u3068\u3044\u3046\u6307\u6a19\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6307\u6a19\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051\u7d99\u7d9a\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u8a2a\u554f\u3057\u3066\u3044\u308b\u304b\u3092\u8a08\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u8a08\u7b97\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>DAU\u00f7WAU\u00d7100\uff08\uff05\uff09\uff1a\u904e\u53bb1\u9031\u9593\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u904e\u53bb1\u65e5\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u5272\u5408\u3002<br>DAU\u00f7MAU\u00d7100\uff08\uff05\uff09\uff1a\u904e\u53bb1\u304b\u6708\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u904e\u53bb1\u65e5\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u5272\u5408\u3002<br>WAU\u00f7MAU\u00d7100\uff08\uff05\uff09\uff1a\u904e\u53bb1\u304b\u6708\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u904e\u53bb1\u9031\u9593\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u5272\u5408\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/e129d96da72d92bec3b90076cd9807c8.jpg\" alt=\"\" class=\"wp-image-29823\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/e129d96da72d92bec3b90076cd9807c8.jpg 960w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/e129d96da72d92bec3b90076cd9807c8-300x169.jpg 300w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/e129d96da72d92bec3b90076cd9807c8-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 id=\"i-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/strong>\u306e\u6570\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3059\u30d0\u30ed\u30e1\u30fc\u30bf\u30fc\u3068\u3057\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u983b\u7e41\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u7a4d\u6975\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u9b45\u529b\u7684\u3067\u3042\u308a\u3001\u6709\u7528\u6027\u304c\u3042\u308b\u3068\u6349\u3048\u3089\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u9006\u306b\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30b5\u30a4\u30c8\u306b\u30a8\u30e9\u30fc\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u306e\u4f4e\u4e0b\u3001\u3042\u308b\u3044\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308b\u539f\u56e0\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a55\u4fa1\u306b\u304a\u3044\u3066\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c<strong><a href=\"https:\/\/asue.jp\/blog\/?p=21768\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a><\/strong>\u3092\u51fa\u7a3f\u3057\u3001\u305d\u306e\u7d50\u679c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u5897\u52a0\u3057\u305f\u5834\u5408\u3001\u3053\u306e\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5897\u6e1b\u306f\u76f4\u63a5\u7684\u306b\u53ce\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u6709\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e83\u544a\u67a0\u3084\u5546\u54c1\u306e\u8ca9\u58f2\u3092\u901a\u3058\u3066\u9ad8\u3044\u58f2\u4e0a\u3092\u9054\u6210\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u5c11\u306a\u3044\u5834\u5408\u3001\u5e83\u544a\u4e3b\u3084\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u5f15\u304d\u4ed8\u3051\u308b\u306e\u304c\u96e3\u3057\u304f\u306a\u308a\u3001\u58f2\u4e0a\u306e\u6a5f\u4f1a\u304c\u5931\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u7406\u7531\u304b\u3089\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u529f\u5ea6\u3092\u8a08\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u3072\u3044\u3066\u306f\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u7b56\u5b9a\u3001\u5b9f\u65bd\u3001\u8a55\u4fa1\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u60c5\u5831\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"i-3\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u8a08\u6e2c\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-box smb-box\" style=\"--smb-box--background-opacity:1;--smb-box--border-width:1px\"><div class=\"smb-box__background\"><\/div><div class=\"smb-box__body is-layout-constrained wp-block-snow-monkey-blocks-box-is-layout-constrained\">\n<h3 id=\"i-3-1\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-1\"><\/span><strong>\u5b9a\u7fa9\u306e\u660e\u78ba\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u307e\u305a\u6700\u521d\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u300c<strong>\u30a2\u30af\u30c6\u30a3\u30d6<\/strong>\u300d\u3068\u306f\u4f55\u304b\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001GA4\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u884c\u52d5\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff11\uff0e<strong><a href=\"https:\/\/asue.jp\/blog\/?p=25840\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/strong>: \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3002\u3064\u307e\u308a\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26354\" target=\"_blank\" rel=\"noreferrer noopener\">\u30bb\u30c3\u30b7\u30e7\u30f3<\/a><\/strong>\u6642\u9593\u304c0 \u79d2\u4ee5\u4e0a\u7d99\u7d9a\u3059\u308b\u304b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3059\u308b\u304b\u3001<strong><a href=\"https:\/\/asue.jp\/blog\/?p=26298\" target=\"_blank\" rel=\"noreferrer noopener\">PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09<\/a><\/strong>\u304c 2 \u4ef6\u4ee5\u4e0a\u767a\u751f\u3057\u305f\u5834\u5408\u3002<\/p>\n\n\n\n<p>\uff12\uff0e\u305d\u306e\u4ed6\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3: <\/p>\n\n\n\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e first_visit \u30a4\u30d9\u30f3\u30c8\u307e\u305f\u306f engagement_time_msec \u30d1\u30e9\u30e1\u30fc\u30bf<br>Android \u30a2\u30d7\u30ea\u306e first_open \u30a4\u30d9\u30f3\u30c8\u307e\u305f\u306f engagement_time_msec \u30d1\u30e9\u30e1\u30fc\u30bf<br>iOS \u30a2\u30d7\u30ea\u306e first_open \u30a4\u30d9\u30f3\u30c8\u307e\u305f\u306f user_engagement \u30a4\u30d9\u30f3\u30c8<\/p>\n\n\n\n<p>\u306e\u60c5\u5831\u304c\u53ce\u96c6\u3055\u308c\u305f\u5834\u5408\u3002<\/p>\n\n\n\n<h3 id=\"i-3-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-3-2\"><\/span><strong>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u306e\u5229\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Google Analytics<\/strong>\u306a\u3069\u306e\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u3001\u6307\u5b9a\u3055\u308c\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u8a08\u6e2c\u306e\u624b\u9806\u3092\u7d39\u4ecb\u3057\u307e\u3059\uff01<\/p>\n\n\n\n<p><strong>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8a2d\u5b9a<\/strong>: \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5bfe\u5fdc\u3059\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u540d\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3001\u696d\u754c\u30ab\u30c6\u30b4\u30ea\u3001\u6642\u5dee\u60c5\u5831\uff08\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\uff09\u306a\u3069\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u306e\u8a2d\u7f6e<\/strong>: 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