{"id":21745,"date":"2022-12-22T14:22:19","date_gmt":"2022-12-22T05:22:19","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=21745"},"modified":"2024-07-10T16:24:49","modified_gmt":"2024-07-10T07:24:49","slug":"ctr%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=21745","title":{"rendered":"CTR\u3068\u306f\uff1f\u696d\u754c\u5225\u5e73\u5747\u5024\u3068\u6539\u5584\u65b9\u6cd5\u3092\u5408\u308f\u305b\u3066\u7d39\u4ecb\uff01"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f42d0414402\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f42d0414402\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-1\" >CTR\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-2\" >CTR\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-3\" >\u696d\u7a2e\u5225CTR\u306e\u5e73\u5747\u5024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-4\" >CTR\u306e\u6539\u5584\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-4-1\" >\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u898b\u76f4\u3057<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-4-2\" >\u5e83\u544a\u6587\u306e\u898b\u76f4\u3057<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-4-3\" >\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=21745\/#i-5\" >CTR\u3092\u7406\u89e3\u3057\u3066\u5e83\u544a\u3092\u6539\u5584\u3057\u3088\u3046<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"i-1\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span><strong>CTR\u3068\u306f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CTR\u3068\u306fClick Through Rate\u306e\u7565\u3067\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306e\u3046\u3061\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u30af\u30ea\u30c3\u30af\u7387\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<br>CTR\u306fWeb\u5e83\u544a\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u5272\u5408\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u5e83\u544a\u304c\u6709\u52b9\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u307e\u305fCTR\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u914d\u4fe1\u3057\u3066\u3044\u308b\u5e83\u544a\u304c\u6709\u52b9\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-2\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span><strong>CTR\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306e\u8a08\u7b97\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3067\u3059\u304c<strong>\u300c\u30af\u30ea\u30c3\u30af\u6570\u00f7\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u00d7100\u300d<\/strong>\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-snow-monkey-blocks-box smb-box\"><div class=\"smb-box__background\" style=\"background-color:#f1fafc;border-color:#abb8c3;border-width:3px\"><\/div><div class=\"smb-box__body is-layout-constrained wp-block-snow-monkey-blocks-box-is-layout-constrained\">\n\n<p><strong>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09 = \u30af\u30ea\u30c3\u30af\u6570\u00f7\u5e83\u544a\u306e\u8868\u793a\u56de\u6570 \u00d7 100<\/strong><\/p>\n\n<\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5e83\u544a\u304c5,000\u56de\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u3046\u3061\u30af\u30ea\u30c3\u30af\u304c250\u56de\u3042\u3063\u305f\u5834\u5408\u3001CTR\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong> 250\u30af\u30ea\u30c3\u30af\u00f75,000\u56de\u8868\u793a\u00d7100 = 5%<\/strong><\/p>\n\n\n\n<p>\u7d50\u679c\u3001CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f5\uff05\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-3\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span><strong>\u696d\u7a2e\u5225CTR\u306e\u5e73\u5747\u5024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CTR\u306e\u5e73\u5747\u5024\u306f\u914d\u4fe1\u5a92\u4f53\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u304c\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5834\u5408\u3001\u304a\u304a\u3088\u305d\u306e\u5e73\u5747\u5024\u306f2-6%\u7a0b\u5ea6\u3067\u3059\u3002\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u5e73\u5747\u5024\u306f0.3-1\uff05\u7a0b\u5ea6\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u696d\u7a2e\u306b\u3088\u3063\u3066\u3082\u5927\u304d\u304f\u7570\u306a\u308b\u306e\u304cCTR\u306e\u7279\u5fb4\u3067\u3059\u3002<br>\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u8eab\u8fd1\u306a\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u696d\u7a2e\u306fCTR\u304c\u9ad8\u304f\u3001BtoB\u306b\u5206\u985e\u3055\u308c\u308b\u696d\u7a2e\u3067\u306f\u4f4e\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002CTR\u306e\u826f\u3057\u60aa\u3057\u306e\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u696d\u7a2e\u5225\u306e\u5e73\u5747\u5024\u3084\u76f8\u5834\u3092\u77e5\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>Google\u5e83\u544a\u306b\u304a\u3051\u308b\u691c\u7d22\u5e83\u544a\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3054\u3068\u306e\u696d\u7a2e\u5225\u5e73\u5747CTR\u3092\u8868\u306b\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u5404\u5a92\u4f53\u306eCTR\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>\u696d\u754c<\/strong><\/td><td><strong>\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\uff08\u691c\u7d22\u5e83\u544a\uff09<\/strong><\/td><td><strong>\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\uff09<\/strong><\/td><\/tr><tr><td><strong>\u64c1\u8b77\u56e3\u4f53<\/strong><\/td><td><strong>4.41%<\/strong><\/td><td><strong>0.59\uff05<\/strong><\/td><\/tr><tr><td><strong>\u81ea\u52d5\u8eca<\/strong><\/td><td><strong>4.00%<\/strong><\/td><td><strong>0.60%<\/strong><\/td><\/tr><tr><td><strong>B to B<\/strong><\/td><td><strong>2.41%<\/strong><\/td><td><strong>0.46%<\/strong><\/td><\/tr><tr><td><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9<\/strong><\/td><td><strong>2.41%<\/strong><\/td><td><strong>0.51%<\/strong><\/td><\/tr><tr><td><strong>e\u30b3\u30de\u30fc\u30b9<\/strong><\/td><td><strong>2.69%<\/strong><\/td><td><strong>0.51%<\/strong><\/td><\/tr><tr><td><strong>\u6559\u80b2\u7cfb<\/strong><\/td><td><strong>3.78%<\/strong><\/td><td><strong>0.53%<\/strong><\/td><\/tr><tr><td><strong>\u6c42\u4eba\u30b5\u30fc\u30d3\u30b9<\/strong><\/td><td><strong>2.42%<\/strong><\/td><td><strong>0.59%<\/strong><\/td><\/tr><tr><td><strong>\u91d1\u878d\u30fb\u4fdd\u967a<\/strong><\/td><td><strong>2.91%<\/strong><\/td><td><strong>0.52%<\/strong><\/td><\/tr><tr><td><strong>\u5065\u5eb7\u30fb\u533b\u7642<\/strong><\/td><td><strong>3.27%<\/strong><\/td><td><strong>0.59%<\/strong><\/td><\/tr><tr><td><strong>\u5bb6\u5ead\u7528\u54c1<\/strong><\/td><td><strong>2.44%<\/strong><\/td><td><strong>0.49%<\/strong><\/td><\/tr><tr><td><strong>\u7523\u696d\u30b5\u30fc\u30d3\u30b9<\/strong><\/td><td><strong>2.61%<\/strong><\/td><td><strong>0.50%<\/strong><\/td><\/tr><tr><td><strong>\u6cd5\u5f8b<\/strong><\/td><td><strong>2.93%<\/strong><\/td><td><strong>0.59%<\/strong><\/td><\/tr><tr><td><strong>\u4e0d\u52d5\u7523<\/strong><\/td><td><strong>3.71%<\/strong><\/td><td><strong>1.08%<\/strong><\/td><\/tr><tr><td><strong>\u6280\u8853\u7cfb<\/strong><\/td><td><strong>2.09%<\/strong><\/td><td><strong>0.39%<\/strong><\/td><\/tr><tr><td><strong>\u65c5\u884c\u30fb\u89b3\u5149<\/strong><\/td><td><strong>4.68%<\/strong><\/td><td><strong>0.47%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u30c7\u30fc\u30bf\u53c2\u7167\u5143\uff1a<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\">WordStream By LOCALiQ<\/a><\/p>\n\n\n\n<p>\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u3088\u3063\u3066\u3001\u53c2\u8003\u306b\u3059\u3079\u304dCTR\u306f\u5909\u308f\u3063\u3066\u304f\u308b\u306e\u3067\u3001\u914d\u4fe1\u3057\u3066\u3044\u308b\u5e83\u544a\u304c\u696d\u754c\u306e\u5e73\u5747\u5024\u3068\u6bd4\u8f03\u3057\u3066\u6709\u52b9\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u3001\u6539\u5584\u306b\u7e4b\u3052\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-4\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span><strong>CTR\u306e\u6539\u5584\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u307e\u3067CTR\u306e\u8aac\u660e\u3092\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u914d\u4fe1\u3057\u3066\u3044\u308b\u5e83\u544a\u306eCTR\u3092\u6539\u5584\u3057\u305f\u3044\u5834\u5408\u306f\u4f55\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eCTR\u3092\u6539\u5584\u3057\u305f\u3044\u3068\u304d\u306b\u898b\u76f4\u3059\u3079\u304d\u3053\u3068\u30924\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-4-1\"><span class=\"ez-toc-section\" id=\"i-4-1\"><\/span>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u898b\u76f4\u3057<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5e83\u544a\u306eCTR\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u914d\u4fe1\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u898b\u76f4\u3057\u3092\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br>\u5e83\u544a\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u914d\u4fe1\u3059\u308b\u5e83\u544a\u306e\u5185\u5bb9\u3068\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3068\u9055\u3046\u5185\u5bb9\u306e\u5e83\u544a\u6587\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u691c\u7d22\u610f\u56f3\u3068\u30de\u30c3\u30c1\u3057\u306a\u3044\u5e83\u544a\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u305f\u3081\u3001CTR\u306f\u4e0b\u304c\u308a\u307e\u3059\u3002<br>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5fc5\u8981\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u691c\u7d22\u8a9e\u53e5\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8abf\u3079\u308b\u304b\u3092\u5206\u6790\u3057\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-4-2\"><span class=\"ez-toc-section\" id=\"i-4-2\"><\/span>\u5e83\u544a\u6587\u306e\u898b\u76f4\u3057<span 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