{"id":17041,"date":"2021-07-20T07:55:23","date_gmt":"2021-07-19T22:55:23","guid":{"rendered":"https:\/\/asue.jp\/blog\/?p=17041"},"modified":"2024-07-10T16:30:19","modified_gmt":"2024-07-10T07:30:19","slug":"%e3%82%b9%e3%83%9e%e3%83%9b%e3%83%96%e3%83%a9%e3%83%91%e3%83%8d%e6%9e%a0%e3%81%a3%e3%81%a6%e5%ae%9f%e9%9a%9b%e3%81%a9%e3%81%86%e3%81%aa%e3%81%ae%ef%bc%9f%e4%bb%96%e3%81%ae%e6%9e%a0%e3%81%a8%e3%81%ae","status":"publish","type":"post","link":"https:\/\/asue.jp\/blog\/?p=17041","title":{"rendered":"YDA\u30b9\u30de\u30db\u30d6\u30e9\u30d1\u30cd\u67a0\u3063\u3066\u5b9f\u969b\u3069\u3046\u306a\u306e\uff1f\u4ed6\u306e\u67a0\u3068\u306e\u6bd4\u8f03\u3084\u904b\u7528\u306e\u30b3\u30c4\u3092\u7d39\u4ecb\uff01"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\uff01ASUE\u682a\u5f0f\u4f1a\u793e\u3067Web\u5e83\u544a\u306e\u904b\u7528\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u30a2\u30a4\u30d0\u3068\u7533\u3057\u307e\u3059\u3002<\/p>\n<p>\u3055\u3066\u3001\u7d041\u5e74\u524d\u304b\u3089\u904b\u7528\u578b\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\u67a0\u3001\u7686\u3055\u3093\u306f\u4e0a\u624b\u304f\u6d3b\u7528\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1fSP\u30d6\u30e9\u30d1\u30cd\u306fPC\u30d6\u30e9\u30d1\u30cd\u3084\u4ed6\u306e\u67a0\u3068\u914d\u4fe1\u306e\u4ed5\u69d8\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3082\u3057\u304b\u3057\u305f\u3089\u4e8c\u306e\u8db3\u3092\u8e0f\u3093\u3067\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3082\u3057Yahoo!\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u4f38\u3073\u60a9\u307f\u3092\u611f\u3058\u3066\u3044\u308b\u306a\u3089\u3001SP\u30d6\u30e9\u30d1\u30cd\u67a0\u3092\u8a66\u3057\u3066\u3044\u306a\u3044\u306e\u306f\u975e\u5e38\u306b\u3082\u3063\u305f\u3044\u306a\u3044\u3068\u8a00\u3048\u307e\u3059\u3002\u904b\u7528\u306e\u52d8\u6240\u3055\u3048\u304d\u3061\u3093\u3068\u6291\u3048\u308c\u3070\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u3084\u4ed6\u306e\u67a0\u4ee5\u4e0a\u306b\u6210\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u5b9f\u969b\u306b\u5f0a\u793e\u306e\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066SP\u30d6\u30e9\u30d1\u30cd\u67a0\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f5eafd3e069\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5eafd3e069\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-1\" >\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\u67a0\u306e\u6982\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-2\" >SP\u30d6\u30e9\u30d1\u30cd\u67a0\u306e\u691c\u8a3c\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-3\" >\u7d50\u679c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-3-1\" >\u691c\u8a3c\u7d50\u679c1\uff1a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-3-2\" >\u691c\u8a3c\u7d50\u679c2\uff1a\u30b5\u30fc\u30c1\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-3-3\" >\u8003\u5bdf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-4\" >\u914d\u4fe1\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-5\" >\u904b\u7528\u4e0a\u306e\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-5-1\" >\u00a01. \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-5-2\" >2. \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-5-3\" >3. \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306ePDCA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/asue.jp\/blog\/?p=17041\/#i-6\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-1\"><span class=\"ez-toc-section\" id=\"i-1\"><\/span>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\u67a0\u306e\u6982\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\u67a0\uff08SP\u30d6\u30e9\u30d1\u30cd\uff09\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7248Yahoo! JAPAN\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u4e0a\u90e8\u306e\u63b2\u8f09\u67a0\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<div class=\"quote-img\">\r\n  <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img210720-yda-spblandpanel01.jpg\" alt=\"\" width=\"282\" height=\"499\" class=\"aligncenter size-full wp-image-17065\" srcset=\"https:\/\/asue.jp\/blog\/wp-content\/uploads\/img210720-yda-spblandpanel01.jpg 282w, https:\/\/asue.jp\/blog\/wp-content\/uploads\/img210720-yda-spblandpanel01-170x300.jpg 170w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><\/p>\n<p>\u753b\u50cf\u53c2\u7167\u5143\uff1a\u300c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08\u904b\u7528\u578b\uff09\u3067\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7248\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\u306e\u307f\u306b\u5e83\u544a\u914d\u4fe1\u3059\u308b\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u300d<br \/>\n<a href=\"https:\/\/ads-help.yahoo.co.jp\/yahooads\/display\/articledetail?lan=ja&amp;aid=72219&amp;o=default\" target=\"_blank\" rel=\"noopener\">https:\/\/ads-help.yahoo.co.jp\/yahooads\/display\/articledetail?lan=ja&amp;aid=72219&amp;o=default<\/a><\/p>\n<p>\r\n<\/div>\n<p>\u5f93\u6765\u306f\u4e88\u7d04\u578b\u3067\u3057\u304b\u4f7f\u3048\u305a\u3001\u591a\u984d\u306e\u5e83\u544a\u8cbb\u3084\u624b\u9806\u3092\u901a\u3058\u3066\u3088\u3046\u3084\u304f\u51fa\u7a3f\u3067\u304d\u308b\u67a0\u3067\u3057\u305f\u304c\u30011\u5e74\u524d\u304b\u3089\u904b\u7528\u578b\u3067\u306e\u51fa\u7a3f\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30b3\u30b9\u30c8\u30fb\u5de5\u6570\u9762\u3067\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4e00\u6c17\u306b\u4e0b\u304c\u308a\u307e\u3057\u305f\u3002\u4ed6\u3068\u6bd4\u8f03\u3057\u3066\u5727\u5012\u7684\u306a\u30ea\u30fc\u30c1\u3092\u8a87\u308b\u5e83\u544a\u67a0\u3067\u3059\u304c\u3001\u679c\u305f\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u306f\u3069\u3046\u3044\u3063\u305f\u7279\u5fb4\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4eca\u56de\u3001\u5b9f\u969b\u306b\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u67a0\u3068\u6bd4\u8f03\u3057\u3066SP\u30d6\u30e9\u30d1\u30cd\u67a0\u306e\u691c\u8a3c\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"i-2\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>SP\u30d6\u30e9\u30d1\u30cd\u67a0\u306e\u691c\u8a3c\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u67a0\u3068SP\u30d6\u30e9\u30d1\u30cd\u67a0\u3067\u540c\u3058\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8a2d\u5b9a\u3057\u305f\u4e0a\u3067\u3001Google Analytics\u306e\u76f4\u5e30\u7387\u30fb\u6ede\u5728\u6642\u9593\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306ePV\u6570\u3001CVR\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u305d\u308c\u305e\u308c\u306e\u6bd4\u8f03\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u540c\u3058\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u5e83\u544a\u67a0\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306f\u5909\u308f\u308b\u306e\u304b\uff1f\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n<div class=\"tbl-a\">\n<table style=\"width: 100%; height: 86px;\">\n<tbody>\n<tr style=\"height: 19px;\">\n<th style=\"height: 19px;\">\u691c\u8a3c1<\/th>\n<td style=\"height: 19px;\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u00d7\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u67a0\u30fbSP\u30d6\u30e9\u30d1\u30cd\u67a0<\/td>\n<\/tr>\n<tr style=\"height: 19px;\">\n<th style=\"height: 19px;\">\u691c\u8a3c2<\/th>\n<td style=\"height: 19px;\">\u30b5\u30fc\u30c1\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u00d7\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u67a0\u30fbSP\u30d6\u30e9\u30d1\u30cd\u67a0<\/td>\n<\/tr>\n<tr style=\"height: 19px;\">\n<th style=\"height: 19px;\">\u691c\u8a3c\u6307\u6a19<\/th>\n<td style=\"height: 19px;\">\u76f4\u5e30\u7387\u30fb\u6ede\u5728\u6642\u9593\u30fbCVR\u30fbPV\/\u30bb\u30c3\u30b7\u30e7\u30f3<\/td>\n<\/tr>\n<tr style=\"height: 19px;\">\n<th style=\"height: 19px;\">\u691c\u8a3c\u671f\u9593<\/th>\n<td style=\"height: 19px;\">\u7d043\u9031\u9593<\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<th style=\"height: 10px;\">\u5546\u6750<\/th>\n<td style=\"height: 10px;\">\u4e0d\u52d5\u7523\u95a2\u9023<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 id=\"i-3\"><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u7d50\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"i-3-1\"><span class=\"ez-toc-section\" id=\"i-3-1\"><\/span>\u691c\u8a3c\u7d50\u679c1\uff1a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u307e\u305a\u306f1. \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\uff1a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u7d50\u679c\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div class=\"tbl-a\">\n<table>\n<tbody>\n<tr>\n<th>\u914d\u4fe1\u67a0<\/th>\n<th>\u30bb\u30c3\u30b7\u30e7\u30f3<\/th>\n<th>\u76f4\u5e30\u7387\uff08%\uff09<\/th>\n<th>PV\/\u30bb\u30c3\u30b7\u30e7\u30f3<\/th>\n<th>\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/th>\n<th>CVR\uff08%\uff09<\/th>\n<\/tr>\n<tr>\n<th>\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u67a0<\/th>\n<td>1,367<\/td>\n<td>84.6%<\/td>\n<td>1.6<\/td>\n<td>0:30<\/td>\n<td>0.62%<\/td>\n<\/tr>\n<tr>\n<th>SP\u30d6\u30e9\u30d1\u30cd\u67a0<\/th>\n<td>624<\/td>\n<td>58.5%<\/td>\n<td>2.7<\/td>\n<td>1:28<\/td>\n<td>2.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u898b\u3066\u306e\u901a\u308a\u3001SP\u30d6\u30e9\u30d1\u30cd\u67a0\u306e\u65b9\u304c\u76f4\u5e30\u7387\u306f\u4f4e\u304f\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3082\u9577\u3044\u3053\u3068\u304b\u3089\u3001\u8a2a\u554f\u8005\u304c\u3088\u308a\u3061\u3083\u3093\u3068\u30b5\u30a4\u30c8\u3092\u8aad\u307f\u8fbc\u3093\u3067\u304f\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u305d\u3057\u3066CVR\u3082\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u3068\u6bd4\u3079\u30664\u500d\u4ee5\u4e0a\u3068\u975e\u5e38\u306b\u9ad8\u3044\u7d50\u679c\u3068\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"i-3-2\"><span class=\"ez-toc-section\" id=\"i-3-2\"><\/span>\u691c\u8a3c\u7d50\u679c2\uff1a\u30b5\u30fc\u30c1\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7d9a\u3044\u3066<\/span>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\uff1a\u30b5\u30fc\u30c1\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u7d50\u679c\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div class=\"tbl-a\">\n<table>\n<tbody>\n<tr>\n<th>\u914d\u4fe1\u67a0<\/th>\n<th>\u30bb\u30c3\u30b7\u30e7\u30f3<\/th>\n<th>\u76f4\u5e30\u7387\uff08%\uff09<\/th>\n<th>PV\/\u30bb\u30c3\u30b7\u30e7\u30f3<\/th>\n<th>\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/th>\n<th>CVR\uff08%\uff09<\/th>\n<\/tr>\n<tr>\n<th>\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u67a0<\/th>\n<td>1,552<\/td>\n<td>74.2%<\/td>\n<td>1.9<\/td>\n<td>0:51<\/td>\n<td>0.98%<\/td>\n<\/tr>\n<tr>\n<th>SP\u30d6\u30e9\u30d1\u30cd\u67a0<\/th>\n<td>1,420<\/td>\n<td>58.9%<\/td>\n<td>2.4<\/td>\n<td>1:11<\/td>\n<td>1.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u3053\u3061\u3089\u3082\u5404\u6307\u6a19\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u540c\u69d8\u306e\u50be\u5411\u306b\u306a\u308a\u3001CVR\u3082\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u306e2\u500d\u9ad8\u3044\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3 id=\"i-3-3\"><span class=\"ez-toc-section\" id=\"i-3-3\"><\/span>\u8003\u5bdf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4ee5\u4e0a\u306e\u691c\u8a3c\u2460\u2461\u306b\u3088\u308a\u3001\u540c\u3058\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3067\u3082SP\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\u67a0\u306f\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u67a0\u3068\u6bd4\u8f03\u3057\u3066\u3088\u308a\u5f37\u3044\u95a2\u5fc3\u3092\u6301\u3063\u3066\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4f3a\u3048\u307e\u3059\u3002\u305d\u3057\u3066\u305d\u306e\u7d50\u679c\u3001CVR\u3082\u9ad8\u3044\u50be\u5411\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u6050\u3089\u304f\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u306f\u4ed6\u306e\u30d5\u30a3\u30fc\u30c9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9593\u306b\u5dee\u3057\u8fbc\u307e\u308c\u308b\u5f62\u3067\u914d\u4fe1\u3055\u308c\u308b\u306e\u306b\u5bfe\u3057\u3001\u30d6\u30e9\u30d1\u30cd\u67a0\u306f\u305d\u308c\u4ee5\u5916\u304c\u76ee\u306b\u3064\u304b\u306a\u3044\u67a0\u306b\u914d\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u3088\u308a\u5f37\u3044\u8208\u5473\u3092\u643a\u3048\u3066\u6d41\u5165\u3059\u308b\u305f\u3081\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u52a0\u3048\u3066\u6709\u540d\u4f01\u696d\u304c\u5927\u3005\u7684\u306b\u6253\u3064\u5e83\u544a\u67a0\u3067\u3059\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5e83\u544a\u67a0\u3078\u306e\u4fe1\u983c\u30fb\u4fe1\u7528\u304c\u91b8\u6210\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e0a\u8a18\u306e\u7406\u7531\u304b\u3089\u9ad8\u3044CVR\u304c\u671f\u5f85\u3067\u304d\u308b\u5e83\u544a\u67a0\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067SP\u30d6\u30e9\u30d1\u30cd\u67a0\u306f\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u3067\u306f\u306a\u304f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u3067\u3042\u308b\u306a\u3069\u3001\u4ed6\u306e\u5e83\u544a\u67a0\u3068\u306f\u7570\u306a\u308b\u7279\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u914d\u4fe1\u8a2d\u5b9a\u306e\u4ed5\u69d8\u3084CPA\u3092\u6291\u3048\u308b\u4e0a\u3067\u306e\u904b\u7528\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u7d9a\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"i-4\"><span class=\"ez-toc-section\" id=\"i-4\"><\/span>\u914d\u4fe1\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a73\u3057\u304f\u306f\u516c\u5f0f\u30d8\u30eb\u30d7\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u7c21\u5358\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"tbl-a\">\n<table>\n<tbody>\n<tr>\n<th>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684<\/th>\n<td>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5<\/td>\n<\/tr>\n<tr>\n<th>\u8ab2\u91d1\u5f62\u614b<\/th>\n<td>\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08vCPM\uff09<\/td>\n<\/tr>\n<tr>\n<th>\u30d7\u30ec\u30a4\u30b9\u30e1\u30f3\u30c8<\/th>\n<td>\u300cm.yahoo.co.jp\u300d\u3092\u6307\u5b9a<\/td>\n<\/tr>\n<tr>\n<th>\u30d0\u30ca\u30fc\u30d4\u30af\u30bb\u30eb\u30b5\u30a4\u30ba<\/th>\n<td>640x360<\/td>\n<\/tr>\n<tr>\n<th>\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/th>\n<td>\u9759\u6b62\u753b\u30fb\u52d5\u753b<\/td>\n<\/tr>\n<tr>\n<th>\u65e5\u984d\u4e88\u7b97<\/th>\n<td>5\u4e07\u5186\u4ee5\u4e0a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"sanko\">\r\n  <\/p>\n<p>\u53c2\u8003\uff1a\u300cYahoo!\u516c\u5f0f\u30d8\u30eb\u30d7\uff1a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08\u904b\u7528\u578b\uff09\u3067\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u7248\u30d6\u30e9\u30f3\u30c9\u30d1\u30cd\u30eb\u306e\u307f\u306b\u5e83\u544a\u914d\u4fe1\u3059\u308b\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u300d<br \/>\n<a href=\"https:\/\/ads-help.yahoo.co.jp\/yahooads\/display\/articledetail?lan=ja&amp;aid=72219&amp;o=default\" target=\"_blank\" rel=\"noopener\">https:\/\/ads-help.yahoo.co.jp\/yahooads\/display\/articledetail?lan=ja&amp;aid=72219&amp;o=default<\/a><\/p>\n<p>\r\n<\/div>\n<h2 id=\"i-5\"><span class=\"ez-toc-section\" id=\"i-5\"><\/span>\u904b\u7528\u4e0a\u306e\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u3067\u3042\u308b\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u6700\u3082\u5927\u4e8b\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3082\u4e0b\u8a18\u306e3\u70b9\u3092\u884c\u3046\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"i-5-1\"><span class=\"ez-toc-section\" id=\"i-5-1\"><\/span>\u00a01. \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u306b\u969b\u9650\u306a\u304f\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u3067CTR\u304c\u4e0b\u304c\u308b\u3053\u3068\u3092\u9632\u304e\u307e\u3059\u3002<br \/>\n\u8a2d\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3001\u8584\u304f\u5e83\u304f\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u8abf\u6574\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u6848\u4ef6\u306b\u3088\u308b\u305f\u3081\u4e00\u6982\u306b\u306f\u8a00\u3048\u307e\u305b\u3093\u304c\u7b46\u8005\u306e\u5834\u5408\u306f\u3001\u4e00\u65e6\u300c\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u5358\u4f4d\u3067\u65e53\u56de\u307e\u3067\u8868\u793a\u300d\u304b\u3089\u59cb\u3081\u3066\u914d\u4fe1\u7d50\u679c\u3092\u898b\u3066\u5f90\u3005\u306b\u4e0a\u4e0b\u3055\u305b\u3066\u3044\u304f\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h3 id=\"i-5-2\"><span class=\"ez-toc-section\" id=\"i-5-2\"><\/span>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SP\u30d6\u30e9\u30d1\u30cd\u67a0\u3082\u4ed6\u306e\u67a0\u3068\u540c\u69d8\u306b\u30c7\u30e2\u30b0\u30e9\u3084\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u306a\u3069\u69d8\u3005\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3042\u307e\u308a\u6f5c\u5728\u5c64\u306b\u8fd1\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u59cb\u3081\u308b\u3068\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u4e0b\u3057CPA\u304c\u9ad8\u9a30\u3057\u304b\u306d\u307e\u305b\u3093\u3002\u3042\u304f\u307e\u3067\u8a8d\u77e5\u3067\u306f\u306a\u304f\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057CPA\u3092\u4ed6\u30c1\u30e3\u30cd\u30eb\u3068\u540c\u7a0b\u5ea6\u3067\u904b\u7528\u3059\u308b\u306a\u3089\u3070\u3001\u3059\u3067\u306b\u9855\u5728\u5c64\u3060\u3068\u5206\u304b\u3063\u3066\u3044\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u4f8b\u3048\u3070\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u7372\u5f97\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u30b5\u30fc\u30c1\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\uff09\u306a\u3069\u304b\u3089\u59cb\u3081\u3066\u3001\u5f90\u3005\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5e83\u3052\u3066\u3044\u304f\u65b9\u6cd5\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-5-3\"><span class=\"ez-toc-section\" id=\"i-5-3\"><\/span>3. \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306ePDCA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. 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